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JaM Cellars
November 18, 2020 | JaM Cellars

Deck The Halls With #25DaysofJaM Giveaways!

On the first day of Christmas, JaM Cellars gave to me…a whole month of fabulous giveaways to look forward to. Yes, we’re bringing back #25DaysofJaM! Every day, December 1st until Christmas, we are spreading cheer for all our JaMFans far and near with free treats and goodies in the spirit of the season.

We know you’re shopping for everyone on your list and checking it twice, but we couldn’t leave out the most important person to shop for…that’s YOU!

Last Christmas we gave you our heart, and the very next day…we gave you some yummy #Butter branded macaroons, a free Lyft gift card, and something fabulous to wear from Rent The Runway. We’ll be bringing it all back and more with awesome daily presents like;

  • Butter & JaM Cellars branded SWAG to rock and rep

  • Secret reveals from friends of JaM

  • The coveted Butter & JaM unbreakable GoVinos

  • FUN tips, tricks, recipes and #LifeHacks

  • And…BottleRock 2021 tickets!! Can we fast forward to summer right after Christmas, please?

Don't miss out on the announcements! We want to give you the goods, so make sure you’re in-the-know by signing up for The Scoop e-newsletter and following us on Facebook, Instagram & Twitter.

No humbugs here, only holly jolly fun from JaM Cellars and we’ll be decking the halls with you starting December 1st - dropping new ways to win every single day!!

Time Posted: Nov 18, 2020 at 1:53 AM
JaM Cellars
November 18, 2020 | JaM Cellars

Shop Our (Virtual) Merch Tent!

Calling all wine-loving fashionistas! Are you ready to pop some tags? Well then get excited, because JaM Cellars Wine & Music Studio merch is finally here!

Party like a JaMStar in our comfy vintage-wash tees, or rock a chill vibe with an old-school felt-letter pullover that fits you to a tee. And is any outfit really complete without a good trucker hat? Show your Napa pride with JaM Cellars vintage and foam truckers. Bad hair days are bygone when you have a showstopping hat!

We bet you know a Butter lover in your life -- including you! The Merch Shop is open just in time for you to shop for stocking stuffers and gifts for the winos in your life. Throw in a pack of ButterCans or a cheery bottle of your fave JaM Cellars wine and you’ve got the perfect gift!

Can’t wait to get your hands on the goods? Meet us at the JaM Cellars wine and music studio in downtown Napa to shop, or order online and we’ll deliver straight to your door. Cheers!

Time Posted: Nov 18, 2020 at 1:31 AM
JaM Cellars
November 18, 2020 | JaM Cellars

Meet the JaMily: Our Virtual Thanksgiving Potluck

Thanksgiving is a combination of a few favorite F words: fun, flavor, friends and food! Especially food—it IS Thanksgiving. Meet some of the JaMily—your peeps behind the scenes, as we bring you our virtual potluck Thanksgiving.

We’re talking Turkey—any way you want it.

1.  For a kitchen classicist—the definitive guide to cooking a classic turkey.

2.  Is there anything more American than deep-fried turkey? Get out the grease and get to it with this deep fry guide.

3.  Are you team “stuffing inside” or “stuffing outside”? We’re going stuffed turkey for the win.

4.  If you’re opting for meatless, go all-in on a vegan Tofurkey with all the fixings.

5.  Skip the turkey and go for a classic steak — we know you’re craving the JaM Cab!


Side-Dishing From The JaMily

» Sarah, Marketing: Go Nuts for Spicy, Salty and Sweet, paired with Sugar Sweet White.

Pre-dinner nibbling is my favorite time at Thanksgiving. I have my first glass of wine in my hand while greeting friends and family. This spicy, salty and sweet pecan recipe will fill bowls throughout my house—and they’re always empty and the end of the day. An extra-icy glass of Sugar Sweet White goes perfectly with the spicy, salty, candied nuts, plus the refreshingly-light taste and lower alcohol of Sugar is a great start to our celebration of thanks.

Scoop The Dish:

» Mackenzie, Trade: Crab Stuffed Mushrooms, paired with Butter Chardonnay.

My family is very app heavy when it comes to the holidays and even though we have a traditional Thanksgiving dinner with all the fixings, we spend the day grazing on apps that we make so we don’t get too full on a large meal earlier in the day. There is always an assortment of bites in and out of the oven to snack on and these crab stuffed mushrooms are the star of the show every year!

Scoop The Dish:

» Ashley, Media Relations: Creamy, Dreamy Artichoke Dip, paired with Butter Chardonnay.

We typically start our Thanksgiving festivities just after noon but don’t eat until 6pm. This is my favorite snack to help tide me over until dinner. What’s even better: my sister makes it… (food tastes so much better when someone else makes it!). It’s so creamy and rich, just like my favorite wine, Butter Chardonnay. 

Scoop The Dish:

» Trevor, Digital Comms: Nana's Orange Salad, paired with Toast Sparkling.

We're using the word "salad" loosely here, folks, so don't get your hopes up if you're looking for something green and leafy. My Nana has been making this creamy, fruit-salad recipe for every holiday meal as long as I've been alive, and frankly, I'll take a bowl of this over a slice of pumpkin pie, any day. When I make it for my kids, I've also been adventurous and added shredded coconut and some sliced maraschino cherries for more "goodies."

Scoop The Dish:

» Carina “Coco”, Wine & Music Studio: Sweet Potatoes, paired with Butter Chardonnay.

The last few years my family has opted for restaurants for Thanksgiving Dinner, but when we used to host, this was the one side dish I always looked forward to. Something about the savory sweetness and the burnt marshmallows on top makes me feel the season even more. I was a very picky eater growing up but this dish always pleased. Now when I get a chance for Friendsgiving I’ll make this and share it with friends.

Family Recipe: Peel Sweet Potatoes. Cut up into little chunks and boil. When you can stick a fork through them pour out the water. Add butter and salt then mash them up. Put in a bowl and add small marshmallows to the top. Bake until marshmallows melt and brown, then serve.

» Alyse, Social Media: Spinach Artichoke “Casserole”, and Toast Sparkling while you cook.

Our mornings typically begin with cooking and Toast-mosa’s (Toast Sparkling and our pick of fresh juice). The dish I always serve up is my Grandma Irene’s spinach artichoke “casserole”. It’s like a deconstructed artichoke dip, transformed into a "healthier" side dish so you can eat more of it!

Family Recipe: cooked & chopped spinach salted and peppered to taste (tip: grab some bags from the frozen food aisle. Easy!). Quartered & marinated artichoke hearts. Cream Cheese. Seasoned Croutons. ½ stick of butter (melted). Instructions: Layer casserole pan with thick layer of cooked spinach (about 1 to 1 ½ inch). Layer of cream cheese on top of spinach. Layer of artichoke hearts over the cream cheese. Layer of seasoned croutons on top. Drizzle the melted butter all over (this makes the croutons slightly moist so they don’t burn while baking). Bake at 350 degrees until cream cheese is melted, about 45 mins. Enjoy!

» Greg, Media Production: Roasted brussels sprouts, paired with JaM Cabernet.

I love adding something bright green to the Thanksgiving table and November is peak season for brussels sprouts!  In a busy Thanksgiving kitchen where every surface is occupied, it’s useful to have a side dish that can be cooked in a variety of ways: steam in the microwave, roast in the oven, steam or sear on the cooktop, etc.  I like to briefly steam mine first and then transfer to the oven to broil and crisp. You can’t go wrong!  

Scoop The Dish:

Whatever way you dish, it’s bound to be de-lish. At JaM Cellars we’re giving thanks for great company, the best wine, and another year we get to spend with YOU at your table!

Gratefully yours,

JaM Cellars


Time Posted: Nov 18, 2020 at 12:17 AM
JaM Cellars
November 16, 2020 | JaM Cellars

#Thankful For Great JaMs 🎶

The perfect ratio of a little nostalgia, a touch of modern, and plenty of groovin’ to get your mood right for your Thanksgiving Day. Pour a glass and press play.

Save the full JaM Cellars’ Winesgiving 2020 playlist, on Spotify!

Nat King Cole - Autumn Leaves
Autumn leaves, cozy sweaters, and Butter Chardonnay…let’s get this playlist started.
We Are Family - The Remix!
Deck the halls not your family this holiday.
Ghostface Killah & BADBADNOTGOOD - Food
In case you forget what we’re all here for.
Set the vibe for the 2020 Macy’s Day parade from 34th Street. It’s still cruising from 9am until noon this year.
Florence + The Machine - Hunger
Because irony is always funny.
Let those jazzy beats of good ol’ Charlie Brown carry you through apps and dinner - we hear piano is good for your digestion.
Ray Charles - Sweet Potato Pie 
No matter your particular potato predilection, we can all agree Ray Charles is always a good idea.
Kelly Clarkson - Thankful 
The perfect JaM to play while you’re going ‘round the table listing your gratitudes. Us? We’re grateful for Butter, of course.
Close your eyes and imagine you’re in your very own HGTV show at YOUR home. The theme song to Fixer Upper is a perfect reminder about home, wherever you are.
Because the second those dishes are done, you better believe we’re ready to bring on the jingle bells!
Time Posted: Nov 16, 2020 at 1:51 AM
JaM Cellars
November 10, 2020 | JaM Cellars

Your Guide To A JaMming 2020 Winesgiving

We’re all in for 12 hours of non-stop Winesgiving this year…Eat Turkey. Drink Butter. Repeat!

And just like that, another year of food, wine, and gratitude is under our belt—even in 2020! Save some leftovers for a sandwich later and enjoy the smooth ride into the holidays (officially). Don’t forget to restock your stash of Butter!



Time Posted: Nov 10, 2020 at 1:46 AM
JaM Cellars
October 21, 2020 | JaM Cellars

Turn Up The JaMs…That’s The Spirit!

Did you feel that? We’re rattling your bones with some JaM-tastic tunes all autumn long. Whether you’re near or far, we have plenty of options; in-person at our JaM Cellars Wine and Music Studio, during JaMHappyHour on Facebook Live, or on-the-go with our Spotify playlist

The JaM Cellars Wine and Music Studio in downtown Napa is open by reservation so you can enjoy our easy-to-love wines in a fun and comfortable setting. We’ve reduced capacity (to keep everyone safe!) but the fun is still at full volume for you to enjoy bottles and by-the-glass Butter, JaM, Toast, and Sugar Sweet.

#JaMHappyHour. Sorry boss, gotta fly! On Wednesdays, Thursdays, and Fridays be sure to stock up your Butter and block off your calendar starting at 4pm PDT because #JaMHappyHour is rocking over on our JaM Cellars Facebook Live, sign up to get a reminder to shut down email and switch off that Zoom!

Hallo-WINE Playlist. Haunt it if you got it. Stream our Happy Hallo-Wine playlist on Spotify and get moving and grooving to the hottest beat this side of the cemetery. We’ve done the work and compiled the HITS so all you have to is just sip and click play. Don’t forget to fill your wine cauldron with your JaM Cellars favorites …Cheers!

Time Posted: Oct 21, 2020 at 1:47 AM
JaM Cellars
October 21, 2020 | JaM Cellars

Cheers, Witches. It’s A Butter Hallo-WINE!

The season is scary, our at-home vibes are howling, and simply nothing will stop us from sippin’ and spookin’ our way into a festive, socially-distanced Halloween! So, pour yourself a creamy glass or two of #ButterChardonnay and read up on our tips for an unBOOlievable 2020 Hallo-WINE…

Haunt Your House. Home base is where it’s at in 2020, so go ALL OUT with your at-home decorating. Make like Jack Skellington and vibe with these decorating ideas…

• DIY a deadman’s hanging cage (to lock up your Butter!)
• Spookify your JaM Cab and dress it up as a wine bottle mummy, slip into a little costume of its own, or try one of these DIY bottles of boo’s!
• If you’re feeling a little lazy bones, perfect…toss up any of these super easy Halloween decorations and then crack open a #ButterCan and get sipping. 

You’ve been BOOzed! Adults need some fun too, so we’re reinventing “Ding-Dong-Ditch” mischief and making it a little bit BOOzier!

Step 1: Grab a bottle of Butter, some yummy treats, and a printable BOOzed page.

Step 2: Ring your neighbors’ doorbell with a “Da de dum dum daaaaa”. Better yet with all these video doorbells—play in costume!

Step 3: Leave your ghoulish goodies on their doorstep for a trick AND a treat!

Step 4: Run out of sight!

Add a note to “Pass It On” to keep the good vibes going throughout your neighborhood.

At Home Trick-or-Treating. Staying home is the new going out, but you can still get spooky and have some frightful fun with your nearest and dearest—just be sure you know the answer to “Witch way to the Butter?”…

• Candy grab-bowls are so 2019. This DIY Halloween candy slide will keep the tricks and treats flowing.

• Candy bowl, schm-andy bowl. How about a spooktacular smoking cauldron of ButterCans!

• Get the grown-up gremlins in on the fun by sliding a little ButterCan down the line on this spooky zip line.

• Still want to monster mash with your besties? Sit outside with your contact-less candy table and a scary movie projector screening. Pick one of these classic movies and some popcorn balls.

Scary-good Appetizers. An all-candy diet may be tempting but sneak in some bloody good snacks to balance out your sweet tooth. Here’s some of our favorite simple treats that match our haunting mood.

• Jack o’ Lantern Deviled eggs

Dracula’s Dentures cookie treats

Puking Pumpkin dip

Mummy Dogs

Deathly Hallows Cheese Board

Happy Haunting to you our JaMily! Whatever you do, make sure you’re stocked up with plenty of Butter, ButterCans and JaM Cab to get your Halloween festivities howling! Deliver the ghouly goods right to your doorstep with one of our delivery partners including Doordash, Drizly, and Amazon Fresh!

Time Posted: Oct 21, 2020 at 12:05 AM
JaM Cellars
October 13, 2020 | JaM Cellars

Ready, Set, Wine—in 60 minutes (or less)!

Ready, Set, Wine—in 60 minutes (or less)!

The key to at-home happiness in 2020 has most def been DELIVERY! Everything from the weekly groceries to meal-kits, to ordering in take-out…and well pretty much anything you can think of. And now, thanks to our friends at Drizly, Instacart, and AmazonFresh we can enjoy our time in with a glass of Butter—delivered in 60 minutes (or less)!

We challenge you to try out wine delivery and make the wait for Butter Chardonnay or juicy JaM Cab worth it, by the time it arrives on your doorstep. Start your clocks…go!

→ Primp: Sparkle up your twinkle toes and master the art of an at-home pedicure. Then kick up those feet with a glass of Butter like the beauty queen you are!

→ Binge watch: 6 episodes of Quibi's 10-minute bite-size streaming (we’re loving State of the Union). With 25 new shows coming online each week, we’re beating our stream fatigue with something snackable.

→ Bake: Use this recipe to make a batch of super yummy brownies (and use those last 5 minutes to do the dishes!) By the time they’re cool, they’ll be perfect with a glass of that JaM Cab you added to cart.

→ Pamper: DIY your own 60 min express spa treatment complete with ALL the masks. Go all-in on a hydrating Face Mask, lather up a frizz-free Hair Mask and even try out the Booty Mask craze because WHY NOT!?

→ Organize: Pick two junk drawers and follow this organization guru’s process to whip that junk into shape! If it doesn’t spark joy, it’s out of here!

→ Prepare: Get ahead of the holiday game and dedicate 60 minutes to dreaming up your Christmas wish-list on Amazon! No judgment if the delivery guy hears a few Christmas jingles when he arrives.

→ De-clutter: your email inbox and use UnRoll Me to unsubscribe to anything you don’t want to hear from anymore. Productive, AND you don’t even have to leave your couch for this one.

→ Learn: Pick a life skill and master it on Youtube. Knowing how to remove a red wine stain might come in handy one day…?

We dare you to feel accomplished, deserving, and thirsty by the time your favorite wines arrive. Post and tag us in social #JaMCellars so we can raise a glass and celebrate with you…Cheers!

Time Posted: Oct 13, 2020 at 1:36 AM
JaM Cellars
October 6, 2020 | JaM Cellars

Reading Between the Wines


Book Club is officially cool again (wasn’t it always?). It’s even easier to connect with your gal pals over your favorite reads thanks to today’s virtual vibes and…wine! Here’s how we’re reading between the wines…

First things first, make sure you’ve got the perfect book nook to settle in to. Make a list of essentials to include, and don’t forget plenty of Butter to sip on. The best book nook definitely has:

• A super cute bean bag to cuddle up on
• Your own personal Butter yellow ice bucket filled with ButterCans chilled for your sipping pleasure. 
• Sticky notes, your favorite pen to write in the margins & a bookmark—you can even personalize your own!

Start your own private Facebook page and invite your besties near and far! Read these tips on starting the best book club ever—totally virtual. Buy matching Book Club shirts to wear on your monthly Zoom chat…or better yet, create your own slogan and get them made! Or get super creative and theme out each get-together based on the book.

Join other book-club babes virtually at; Girls Night In Book Club!, and Read a Book With Kara. It’s always helpful to have recommendations at the ready for next month’s pick, so stay up-to-date on some of the latest releases (these picks from Oprah are always a good idea).

If reading is totally your "Me-Time" JaM, set a date-night-in with yourself. Start with a checklist of all the books everyone should read during their lifetime and dig in. Or start with these Top 30 if you need something more bite-sized. Buy yourself a cute journal and use some of the discussion prompts on Goodreads to expand your mind. Could Butter be a metaphor for life? Discuss with yourself, you’re bound to get the right answer.

Book Club is a great way to relax online, chat, and sip wine with girlfriends and new friends, or for a solo escape…and we are here for it! Butter, books, and besties…is there anything better?

Time Posted: Oct 6, 2020 at 12:00 AM
JaM Cellars
September 24, 2020 | JaM Cellars

Sweet Never Tasted So Good...

Sweet never tasted SO good…

We’ve got a sweet tooth that only Sugar will cure! Every now and then we all crave a little something sweet, and right now, maybe a little more than usual? Seeing as you asked, John and Michele decided to add another easy-to-love wine to the JaM Cellars line up…

Sugar Sweet White is a delightfully fresh, bright and balanced Californian Moscato with just the right kiss of sweetness. Super fruity, refreshing, lower alcohol, and just perfect to put a smile on your face.

Here’s a few fun tips for enjoying Sugar Sweet White. After all…who wants just a spoonful, when you can have a glassful!

• So Chill. Sugar is delicious when served chilled straight from the fridge or ice bucket. Check out these fast-chilling tips (according to science) to get your bottle chilled down fast! 

• Sweet Chic. These v cool vintage coup glasses make this perfect aperitif feel extra chic. Pop them in the freezer 30 minutes before you serve to keep things frosty and fancy.

• Go Big or Go Salty. Sweet and salty is a rock-star combo. Go, “Nothing Fancy”, style with this creamy sesame turmeric dip or dig into your favorite bag of potato chips. Doritos? Kettle Chips? Your house, your rules.

• Spice it Up. Sweeter wines, like Sugar, make a great date with something spicy! Check out this round-up of bougie spicy snacks, or order in some spicy Pad Thai or Kung Pow Chicken from your local go-to delivery to keep it low-key.

• A Bite of Bitter (say that 5 times fast!). Lay out a pickle-y bitter-y snack-y board to sample for a bittersweet snack-a-long adventure. Include some of these quirky pickles, a batch of parm brussel sprouts in the air-fryer you’ve been meaning to use, and this yum-licious candied orange peel dipped in dark chocolate.

• Double Down on Dessert. Sweet wines with dessert is another level. Layout bowls of your favorite candy treats buffet-style to sample and snack while you sip after dinner. You can even DIY your own version of your fave candy bar at home!

Hey sugar, sugar…your sweet tooth is calling. Find Sugar in the wine aisle of your local grocery or big box store here, or buy online. Make it even sweeter with this perfect playlist to sip along to.

Time Posted: Sep 24, 2020 at 2:35 AM

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