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JaMHappyHour Benefiting Sweet Relief

JaM Cellars has raised $26,166 to date - Sweet Relief Musicians Fund

You know JaM Cellars loves music—festivals, live JaMSessions at our Napa wine and music studio, and virtual JaMHappyHours on FB LIVE. Well, we’re dialing up the volume. We’re partnering with Sweet Relief Musicians Fund with a minimum $25,000 donation over the next 12 months. The fund helps career musicians and music industry workers in need and in response to COIVID-19’s impact on the live music industry JaM Cellars and Sweet Relief will be able to help hundreds of artists who are struggling by hosting JaMHappyHours benefiting Sweet Relief. And YOU can help! For every like, share or comment you make during a benefit show JaM Cellars will donate $1, up to $2,500 per show. We couldn’t be more excited to connect you with delicious wines, awesome music and do a lot of good all while having a great time!


WHAT: #JaMHappyHour benefiting Sweet Relief is a virtual wine and music party. Featuring a band or artist supporting or benefiting from Sweet Relief, we’ll host you with our four delicious wines Butter Chardonnay, JaM Cab, Toast Sparkling and Sugar Sweet White. Tune in for cheers and applause and JaM Cellars will donate $1 for every click, like and share made during the show, up to $2500 per show.

WHEN: Kicking off on Thursday December 10th at 4pm PST with JaM Cellars favorite Mondo Cozmo as part of #25DaysofJaM. And then the final Friday of every month in 2021. Check out our FB Live schedule here.

WHERE: Facebook Live @JaMCellars and on our Youtube channel too.

WHY?: When John and Michele the ”J” and the “M” in JaM launched JaM Cellars they wanted to make accessible, easy-to-love wines for everyone. Sharing a bottle of wine connects people and so does music. Music has been a big part of our DNA from the beginning—at BottleRock Napa Valley music festival presented by JaM Cellars, JaMSessions in our downtown Napa wine & music studio, and on our virtual JaMHappyHours. COVID-19 has decimated the live music industry and we wanted to find a way to help.

HOW: JaM Cellars is committing a minimum of $25,000 over the next 12 months, pledging $2,500 per show, donating $1 for every like, share or comment. Plus, everyone watching will get a chance to click or text to donate directly to Sweet Relief. The shows also provide a paid performance opportunity for artists supporting or benefiting from the Sweet Relief. And (because why wouldn’t we?) we’ve created some dedicated JaM Cellars Sweet Relief merch where 100% of proceeds will go to Sweet Relief. And stay tuned for other ways we’ll be working with this amazing non-profit team to help our struggling live music industry. SWEET! To learn more or give a donation visit or text to donate JAMCELLARS to 202.858.1233

Cheers & Applause!

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