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May 10, 2022 | BottleRock, Memorial Weekend | JaM Cellars

Countdown to BottleRock Napa Valley 2022

The countdown to BottleRock 2022 Napa Valley presented by JaM Cellars is ON! 

May 27th is coming in hot and we’re here to give you ALL the ways to JaM with JaM Cellars during the festival…let’s be honest, we all know the best fest is a Butter fest.

Whether you’re rocking a 3-DAY weekend or just joining for your fav day, here’s how to make the most of your JaM time on festival weekend:

JaM Cellars Main Stage

With headliners like Metallica, P!nk, and Twenty One Pilots taking the JaM Cellars main stage—you know we're in for an insanely great weekend of music.

Check out the full lineup here, download the BottleRock app and prep your festival schedule! 

JaMPad Stage 

If you’ve jammed with us before you’ll know, there’s no party like a JaMPad party! We’re bringing our in-person #JaMSessions to the festival and hosting live JaMSessions at the JaMpad–our very own acoustic stage and lounge at BottleRock Napa Valley

This unique stage gets you up close and personal with your fav artists like Michael Franti, Tai Verdes, and Marc E. Bassy. Hang with us for dancing, our full lineup of delish, easy-to-love wines, and the biggest disco ball you’ve ever seen. 

Can’t make it to BottleRock IRL this year? Don’t worry. Because we love you, we’ll be LIVE-streaming select JaMPad JaMSessions on @JaMCellars Facebook & YouTube! Be sure to follow us on FB, Insta, and Twitter for updates. 

PRO TIP: Between sets we have comfy lounge seating stage-side for you and your festie bestie to relax on the grass, and soak up the sun n’ sips. Take us there already!

Check out the full lineup HERE

The Butter Cab-ana

After you’ve danced til you drop, regroup with your besties at the NEW “Butter Cab-ana” overlooking the Verizon stage.

Fill your glasses with NEW Butter Cab and Butter Bubbles then get decked out in swag for the ULTIMATE rock-star selfie. Choose your props, accessories, and best Rockstar pose right on your own JaM Cellars stage…You need to see it to believe it. 

Wait! It gets EVEN Butter!! Every day at 5pm, head to the Butter Cab-ana for a LIVE meet and greet with BottleRock artists. PRO TIP: Stay tuned to our social channels for announcements! You will NOT want to miss these.  

With this state-of-the-art photo experience and our luscious lineup of everyday wines, you’ll be walking away with the best fest souvenir this side of Napa Valley. Sip, smile and share to be seen on the big screen!

Follow @JaMCellars on FB and IG to find out who’s hanging with us at the Butter Cab-ana. 

Keep Your Butter Flowing! 

Speaking of sipping, don’t try to rock without your wine! Our easy-to-love, deeelish wines will be pouring throughout the festival grounds. 

Here’s your wine key to locating (and refilling!) your fav sips all weekend long:

► Concessions stand throughout the wine garden, food garden, and GA festival grounds: Butter Chardonnay and JaM Cabernet 

► JaMPad VIP clubroom and JaMPad stage: Butter Chardonnay, JaM Cabernet, Toast Sparkling and Sugar Sweet White

► Butter Cab-ana: NEW Butter Cab and Butter Bubbles, alongside Butter Chardonnay and our JaM Cellars Napa Valley Sauvignon Blanc 

Ready…Set Your Schedule. 

Don’t get caught Butter-less and missing your fav band. Plan ahead and set your schedule! The best way to capture all the rock to your roll is to have a game plan.

Download the BottleRock app, easily select your top bands, get reminders, and get ready to roll. 

BottleRock AfterDark

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows! Party after the sun goes down with performances by CHVRCHES, The Wedding Band, and Iration, as you savor the full lineup of JaM’s easy-to-love wines in our beautiful downtown Napa ballroom

Who’s BottleRocking Ready?  

Get your pregame on with our luscious lineup of wines and “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeart Radio––a delicious mix of all the artists performing at BottleRock 2022! 

If you’ll be BottleRock’ing from your backyard this year, follow the fun on our JaM Cellars Facebook, Instagram, and Twitter

 See you soon, Butter Babes!

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