Sip, smile and unwine-d...
You told us all the things you love about Butter Chardonnay—rich, bold, and luscious; easy-to-love any night of the week; and consistently great value under $20. So we’ve made more! Yep, you heard right—Butter will be shaking things up across the wine aisle in the cabernet section with Butter Cab, California, and in the sparkling wine section with Butter Bubbles, California. All crafted carefully to be deserving of the Butter name—and under $20. Just look for their bright yellow Butter labels--it’s like a beacon of deliciousness in the sea of wine labels!
Butter Cab is a beautiful, Californian cabernet—rich, dark, and smooth as..well, Butter!; fruit-forward; and aged in a unique blend of oak with a long vanilla finish. Say goodbye to roaming the wine aisles deciphering cabernets from $10 to $100+ with varying quality, Butter Cab has got you!
Bright and creamy, Butter Bubbles is made with JaM Cellars’ proprietary blend of Californian white grapes. This golden sparkling wine is double fermented and explodes with juicy, creamy flavors of baked apple pie. Now there’s an affordable, great-quality, Californian-grown sparkling under $20.
Now no matter what mood you are in: cozy, sassy, sunny, adventurous, or celebratory—there’s a Butter for you! Plus we made you the perfect playlist to pour to—stream Yellow Happy Hour. Think we missed a track? Tag us with more yellow-themed JaMs and we’ll add them.
Initial quantities are limited to pop your zip into our winefinder to find your nearest retailer and stock up on ALL the Butters—you never know what you’ll fancy. Want Butter now and want it delivered—check Instacart, Drizly and Amazon Fresh.
Oh, the weather outside might be frightful, but the vibes in here are so delightful! Find us sippin’ on #ButterChardonnay, streaming our Sun Soaked JaMs playlist on Spotify, and basking in a summer state of mind. That’s right, we’re already gearing up for #BottleRock 2022!
This year Metallica, P!nk, and Twenty One Pilots will perform at the JaM Cellars stage at BottleRock Napa Valley 2022. Plus a rock star lineup all weekend long! Make JaM Cellars your #FirstSipOfSummer and let’s get this party started with incredible music, delicious wines, gourmet bites, and plenty of wine country sunshine… it’s better together!
For the 6th year in a row, we’ll be pouring glasses of your favorite JaM Cellars wines–cult classics like Butter Chardonnay, JaM Cab, Toast Sparkling, and Sugar Sweet White Wine, plus newest additions Butter Bubbles and Butter Cab!
If you’ve JaMmed with us before you’ll know: there’s NO party like a JaMPad Party! And the good news is, you CAN sit with us! No need to get stressed out, just meet us at the north end of the JaM Cellars main stage, by the bright, Butter-yellow JaMPad tent. We’ll be pouring wine, interviewing artists, and getting up close and personal performances from our favorite artists.
Can’t be there IRL this year? That’s okay! Where there’s a wine, there’s a way! Tune in to @JaMCellars socials for reels and stories all weekend long so you can party along with us–wine glass in hand, of course. Stream Summer Festival JaMs poured by JaM Cellars on iHeart for your own at-home festival soundtrack.
We can’t wait to BottleROCK with you this summer!
The biggest football game of the year is about to start.
Even if your favorite team was out of the running a long time ago, it’s still fun to celebrate by eating, drinking…oh, and watching the game, half-time show (and don’t forget the half-time show and awesome ads too.)
We all know what we're really looking forward to when Sunday rolls around: the wine and the snacks. It’s just not gameday without ‘em. Follow our fab five sips’n’tips to rock your game-day gathering.
Check these FIVE sippable gameday tips to make your Big Game party one for the books:
1. Pre-game Throwbacks
Who’s here for some of the best commercials of all time? Remember puppet frogs, pint-sized Darth Vaders and Clydedales? Give your guests chilled, personal-pour-sized ButterCans and pre-game your way through this fun throwback list of iconic ads while you wait for the main event.
2. Pump Up with the Perfect Playlist
Nothing sets the mood like the perfect playlist. Channel your inner coach, quarterback or wide receiver and get pumped for the game with the Game Day Party Playlist on JaM Cellars Spotify.
From JaMs like “We Will Rock You” to the actual “NFL Theme Song” you’re sure to get your guests pumped and ready for the game, all the delish snacks, and JaM Cellars wines you’ll be serving.
3. Take Your Game Day Spread to the Next Level
Okay, so we might not win a professional football match but, when it comes to wine and food you’ll find no fumbles here. We’ve got this locked and loaded:
Below are some of our favorite, easy-to-share snacks that go great with the JaM Cellars line up for the biggest game of the year, so you can take home the Best Host trophy. Duh!
Spinach Artichoke Dip + Toast Sparkling
For an easy, cheesy dip the whole crowd will love, we suggest NYT’s Spinach Artichoke Dip.
Boneless BBQ Wings + JaM Cabernet
If your saucy wings are drenched in a sweet, smoky barbecue sauce, try a wine that’s equally as flavorful. Our JaM Cab will enhance each bite of dripping wings with its lingering notes of blackberries and vanilla. Who knew wings could be so bougie? (We did! We knew!)
Mac and cheese has met its match! Delight your adult guests with a fun little throwback to childhood in the coolest way possible.
For a totally hands-on experience check out these Mini Macaroni and Cheese Bites that literally everyone at your party will enjoy. To keep in the theme with delicious, handheld fun, serve your mini mac and cheese bites with ButterCans–which are perfectly splash-proof so you can clutch them while you yell at the players on the screen. We’re already drooling!
This easy-baked brie recipe comes together in no time at all, so you can spend more time watching the big game than cooking. Serve this delicious berry-baked brie with bread, crackers, apple slices and smooth-as-Butter #ButterCab of course.
4. Games for Game-Day Sippin’
Do you love drinking wine? How about watching football games? Why not combine your two passions into one, amazingly fun game?
It doesn’t matter if all of your game day party guests aren’t paying close attention to the players on the TV–these games will provide all the entertainment you need….
One of the simplest Big Game sipping games, enjoy your favorite JaM Cellars wine whenever a touchdown is scored! At touchdown time have everyone sip, or have everyone rooting for the opposing team do a cheers. Your house, your rules!
The “Big Game” Bingo
Print out a handful of bingo cards, pass ‘em out, and race to get 5-in-a-row first. In this version, the winner gets to choose their fav glass of wine, so make sure you have plenty of #ButterChardonnay on hand for the lucky winner.
The commercials are everyone's favorite part of the game, right? To really take home the gold each player picks a category (e.g. automotive, beer, soda, snacks, insurance etc.) and gets to sip when their industry ad runs.
Even though football penalties aren’t a great thing, it can mean fun for your guests! With this drinking game, have everyone drink each time there’s a flag. Make up your own rules, you’re the coach in charge here!
5. Don't Be Afraid of Taking it Easy
Just because you're hosting the big game day party, that doesn’t mean you shouldn't be able to sit down and enjoy yourself, too!
There are tons of easy football snacks worthy of a touchdown dance, and you can always ask your guests to bring sharable sides potluck-style. Or, simply order some pizza and have JaM Cellars wine delivered, and call it a day. You have a game to watch!
JaM Cellars pro tip: with plenty of wine on hand, you’ll win no matter what team scores. And, if you do run out, you can order more JaM Cellars wine directly to your door with Instacart, Drizly or amazonfresh. To get your favorite JaM Cellars wine delivered to your door in 60 minutes or less, head to our shop page!
Did you make a New Year’s resolution?
Personally, ours was to make more #Butter…announcing two delicious new #Butter releases served by the glass and by the bottle: Butter Cab, California and Butter Bubbles, California. Add Butter Chardonnay, California, and Butter Napa, California for the full line up of Butters. What could be better?
If, like us, you’re already over dry January, a visit to the JaM Cellars wine & music studio downtown Napa is a wonderful wintertime treat…here’s what’s happening:
Jan 25th – Feb 2nd we’ll be celebrating all the new Butters with tastings, gourmet popcorn, giveaways and more! Plus try a splash of NEW Butter Bubbles to celebrate wine o’clock every day at 5:15pm.
Make 2022 the year you get discovered? Show off your stuff at our NEW Karaoke nights every 3rd Thursday, from 7-10pm. Opening night Feb 17th.
Valentine’s Day, Feb 14th bring your favorite crush to dig into one-of-a-kind chocolate brownie dessert with vanilla whip cream and caramel sauce. Goes GREAT with silky smooth NEW Butter Cab!
Game for wine and gaming? Prove yourself at our first-ever Tetris competition Monday, Feb 21st 7-10pm.
Check out our Facebook calendar for our current list of music and wine events! Our JaMbassadors are waiting to greet you. Reserve your spot at exploretock.com/JaMCellars. Can’t make it in? Join the JaMClub to and Butter, JaM, Toast and Sugar will appear on your doorstep like magic!
Hope to see you soon!
Pretty, delish, and super-simple, enjoy this SugarBerri wine cocktail is for anyone looking to impress holiday guests but is short on time or energy. It’s a sassy, spicy, festive start to the celebrations, featuring Sugar Sweet White, cranberry and Campari. Err…YUM!
Stock up your bar cart with:
- Campari is a classic Italian liqueur—a great staple with a signature red color and a sweet, spicy and slight bitter flavor.
- Cranberry juice brings some tart freshness—we’re going with the classic Ocean Spray.
- Sugar Sweet White made with delicate Californian white muscat grapes has a kiss of sweetness.
- Mint leaves to give it some fresh, green, festive pzazz, obvs!
The SugarBerri takes just a few minutes of rockin' around the bar cart before you and your guests can start mistle-toasting 'till your boughs fall off! 🎄
Make Your Own SugarBerri Wine Cocktail:
- 1 oz. Campari
- 1 oz. Cranberry Juice
- 1 oz. Sugar Sweet White
- Fresh mint leaves (to finish with a bit of freshness, and a festive green topper!)
- Add the ice to your favorite glass
- Crack open a bottle of Sugar Sweet White (easy-peasy screw cap, you’re welcome!)
- Pour in the Campari, cranberry juice, and Sugar Sweet White
- Give it a little stir to mix
- Garnish with fresh mint
- Sip and ENJOY!
Easy, right? Also: insanely ✨DELISH✨. You can make these one at a time, or prep a whole batch so you don’t have to keep making trips to the kitchen.
BONUS—Sugar Sweet White is also great with dessert, so grab an extra bottle or two so you have plenty on hand for Sugarberri cocktails and a glass with dessert (and everything in between!). You’ll be a dead-cert to Win Hostess of the Year! How sweet is that?
Tell us what you think of this fun wine-tail recipe and make sure to share your pics with us on IG @JaMCellars #25DaysofJaM. Happy festive sipping, babes!
Butter gifting? Wine is the answer!
What’s better than a bottle of Butter under the tree? One with your name on it of course.
Calling all crafty holi-babes: It’s time to deck the halls, and your #Butter wine bottles, too! Personalize these printable wine bottle gift tags for your Besties. are the perfect way to add a little holiday flair to your favorite JaM Cellars wine bottles. If you’re giving a bottle of #Butter as a gift (great idea, BTW), dress-up your wine for the party in the easiest, cutest way possible: a DIY wine bottle gift tag!
These easy tags will make your holiday season SO.MUCH.EASIER. All you need is a stash of JaM Cellars Butter and a printer, and you’ll totally win the holiday gift exchange.
Our DIY wine bottle gift tags are also the perfect thing to keep on hand for those last-minute party invites. You can play around with different holiday ribbons to attach the DIY wine tag to your wine bottle, or keep it simple with a piece of yarn–just use whatever you have laying around the house!
Here are some fun wine bottle tag ideas:
- Attach the #Butter tag with red yarn and string on a few jingle bells before you tie the knot!
- Choose two matching holiday ribbons, and tie them together instead of using just one!
- Spruce up the wine bottle tags with glitter gel pens around the edges.
- Address to your Bestie’s nickname or alter ego
- Address from Santa, Rudolph or the Wine Fairy to keep ‘em guessing
Make sure to keep your holidays full of fun, and keep plenty of #Butter on hand for the holiday season. Find a store close to you, place an order online with Instacart, or get your favorite JaM Cellars wine shipped to you in 60 minutes or less with Drizly!
‘Twas the Night Before Christmas and all through the house, not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, the Toast bubbles were chilling, and…SO. WERE. WE!
That’s because everything was already prepared for the Big Day! Thank you to these helpful Christmas Eve hacks for making it the most wine-derful time of the year!
Try These Fun Christmas Eve Hacks
Ditch the Stores
Why join the crowds of people scurrying around last-minute, when you could be cozied-up on the couch in your #ButterChardonnay fuzzy socks with JaM Cellars wine in hand??
With convenient online grocery delivery services–like Instacart, Drizly, and Amazon Fresh–you can get everything you possibly need delivered right to your front door! Stock up on the extras that always run out; an extra bag of ice, a box of candies for unexpected gifts, wrapping paper, and an extra bottle (or two) of Butter Chardonnay for when your guests show up a few hours early.
Speaking of chilling, that extra bag of ice really comes in handy here. There’s usually never enough room in the fridge come Christmas morning, so stash your Toast Sparkling and Butter Chardonnay in an extra cooler to save some storage space.
Having a chilled bottle of Toast for your Christmas morning Toastmosas will start your day off on the right foot. And what about unexpected guests? You can totally play it cool ‘cos you’ve got extra #ButterChardonnay chilling in the fridge.
Host a Gift-Wrapping Party
It’s a tale as old as time: it’s Christmas eve and you haven’t wrapped a single present. We’ve all been there! Instead of stressing about it, how about starting a new tradition? This year, host a gift-wrapping party on Christmas Eve!
The best Bestie? The one who loves wrapping presents, so you can sit back and be the designated wine-pourer instead.
Make an Overnight Brunch Recipe AHEAD of Time!
You want to eat like royalty, but not have to slave away in the kitchen while Toasts are made and presents are opened in the other room. We have the perfect solution: make-ahead recipes!
Don’t miss out on the fun; have an overnight dish ready and waiting to be thrown in the oven while the unwrapping party rocks on. Here are some of our favorite recipes:
Not only CAN this festive casserole be made ahead of time, it actually SHOULD be made in advance, so all the flavors can come together. Try it with a Toastmosa or a glass of #Butter for an epic Christmas morning pairing.
Everyone (everyone) loves a good quesadilla, and this make-ahead breakfast recipe is no exception. It all comes together in a few minutes, so you can make these ahead of time and freeze ‘em when you have a few spare minutes. When it’s time to eat on Christmas morning, simply pop them in the microwave, or fry them up on the stovetop, and you’re ready to eat! Have a few Buttercans on deck to keep the theme of hand-held goodies.
Sure to please appetites of both young and old, this festive (and easy) Peanut #Butter and Jelly overnight oats makes your prep on Christmas morning zilch. Make it ahead of time, let it sit overnight, and have the kids help themselves in the morning so you can get a few extra winks!
Forget about dreaming of Sugar Plum fairies, dream about these overnight (and gluten-free!) waffles instead! Festive, fast, and fluffy, these waffles might become party of your Christmas morning tradition.
Stream the Santa Tracker
Cozy up and tune into the Santa Tracker to see where in the world the Big Guy is heading…you’ve been good, right!? Even if you haven’t, those cookies you bought and a glass of Butter might sway him into leaving you a gift (or two… or three).
Stress less, and merry more!! Wishing you and yours a festive season, filled with warm hearts and full wine glasses!
The weather is getting cooler, Christmas songs are starting to get stuck in our heads...must mean it’s time to start thinking about the holidays! Holiday gift-giving, to be exact!
Whether you celebrate Hannukah, Kwanzaa, Christmas, or Festivus, stress less and merry more ‘cause we have your gift needs covered! Looking for some gift ideas for the wine lovers in your life?
Stand out amongst the rest and give them what they want, what they really, really want—an approachable, easy-to-love wine from JaM Cellars.
JaM Cellars Holiday Gift Ideas for Wine Lovers
Between Friendsgiving, holiday events, dinner parties, and New Year's Eve, there's always an occasion that calls for wine. Here are some unique holiday gift ideas to make your holiday shopping even #BUTTER!
● Host a holiday gift exchange for you and your girlfriends—favorite bottle of JaM Cellars wine and JaM'n Berry Baked Brie required!
● Make a reservation for a fun evening of music and wine for you and your girlfriends in our wine and music studio in downtown Napa tasting room in Napa. Can’t get to Napa? No worries! Tune into LIVE, virtual JaMHappyHours, or download the podcast!
Tis the season to celebrate! We’re getting into the Holiday spirit over here, and our motto is, “the more the merrier!”—so, come on over and join us! Grab your flannel and your friends, and settle in at our bar counter, or grab a booth, to cozy up as harvest weather cools things down outside.
We’re pouring all of the JaM Cellars greatest hits from Butter Chardonnay, JaM Cabernet, Toast Sparkling, and Sugar Sweet White, plus exclusive Napa-only releases of sauvignon blanc, rosé, red blend and more! While we can usually accommodate walk-ins, it's a good idea to make a reservation ahead of time because we do fill up fast!
With weekly JaMSessions, and a complimentary "toast with Toast" at 5:15pm—every day is a good day to JaM with us! We’ve got some amazing shows coming up in our music studio this month, from artists like:
● Johnny Franco (Nov. 4)
● Sam Johnson Duo (Nov. 19)
● Black Cat Bone (Nov. 20)
Can't make it to the tasting room, but still need to check off your holiday shopping list?? That’s okay! Visit our JaMStore online, or give the gift of the JaMClub! Auto shipments of delicious JaM Cellars wines straight to your door? Yes please! Better yet gift yourself a JaMClub membership—you deserve it. More of a last-minute gift giver? Drizly will deliver #ButterChardonnay in 60 minutes or less, so you can shop and then sip from your sofa–pants optional.
Wanna stay up-to-date on the latest and greatest JaM Cellar’s shows? You can always check the upcoming lineup on our Facebook events page! JaM out with us from 8-10pm on Thursdays and 9-11pm on Fridays and Saturdays at the Napa wine and music studio. Or for the ultimate wine and music experience snag tix to BottleRock 2022 presented by JaM Cellars. (HINT: follow us in social for ticket giveaways starting December!)
We’re off to deck the halls (wine in hand obvs!)...see you soon, holi-babes!
At the risk of getting Christmas JaMs stuck in your head this early… SANTA CLAUS IS COMING TO TOWN!!!
We’re all on Cloud Wine over here because it’s one of our favorite seasons! Why? Well...wine not?? Also, it’s our favorite because we get to prepare for our amazing #25DaysofJaM advent calendar Christmas giveaways! 🎅🏾🎁
Running from December 1st through Christmas Day, we’re spreading holiday cheer for our JaMFans far and near! Pouring out the good times all month long, we’re delivering a sleigh-full of special JaMSwag, fun holiday content, and SUPER amazing giveaways.
#25DaysofJaM Christmas Giveaway; It's the Most Wine-derful Time of the Year
Now is the time to start thinking about all the wine-derful people in your life, and YOU should be at the top of that list!
Tune into this year’s #25DaysofJaM giveaways and DON’T MISS any of the doors opening! Last year, the giveaway winners received brightly wrapped presents under their trees, like #Butter branded macaroons, Lyft gift cards, and a Butter Apple watch! This year, we’re bringing it all back (and then some) with wine-derful goodies, like:
- Butter & JaM Cellars branded swag
- FUN tips, tricks, recipes and #LifeHacks
- The coveted Butter & JaM unbreakable GoVinos
- Wristbands to BottleRock Napa Valley 2022!!
- ...and so much more!
Sip, smile, and unwine-d, we have all your holiday gifts taken care of this year. Make this Christmas one to remember and give your family and friends something they’ll truly love: a bottle (or two) of your fav JaM Cellars wine!
And don’t forget to treat yourself this holiday season! Christmastime is a great time to have a festive drink, just beClaus. Why would you have a Blue Christmas when you could have a Sugar Sweet White one instead??
We’ve got Turkey on the brain these days, and can’t stop dreaming about Thanksgiving day! How does 12 miraculous hours of non-stop Winesgiving action sound? We thought so. Let’s Eat Turkey. Drink Butter. And Repeat!
Avoid the “Now what?” question, and keep the party flowing all day with our Winesgiving play-by-play!
Here is the Perfect Play-by-Play for Winesgiving:
Rise and Shine, sleeping beauty! You have a date with a turkey that you need to prep for! Lace up those sneakers and hit the Turkey Trot 5K, or throw on your coziest slippers and make the trek to your living room…you could also just hit snooze and enjoy some extra zzzz’s… no judgement here–Winesgiving is the ultimate holiday!
Take a moment to enjoy the calm before the storm with a celebratory Toast-mosa in the shower (yes, you definitely need one of these) and get the party going with our Thanksgiving JaMs playlist on Spotify.
You’d #Butter believe there’s bonus points for singing in the shower!
Did you make your coffee? Swipe on some mascara? Great, now you’re ready to get your wine on! Keep sipping on our Thanksgiving music playlist, and maybe try your hand at one of these easy wine syrups you can make ahead of time to spruce-up your Butter Chardonnay or Toast Sparkling!
Time to hit pause on the Spotify JaMs for now, so you can queue up the Macy’s Thanksgiving Parade on TV. And yes: it’s still happening! Even though it’ll look a little different this year, the show must go on! Take the parade to another level and make a drinking game out of it, courtesy of Chicago Now.
Pour a round of Toast-mosas for the parade viewers, because the fun is just getting started.
As your guests begin to arrive, keep everyone out from under your apron with an activity station that has one of these 8 games that everyone can enjoy. Queue up these cute conversation cards, or give everyone the Gobble-Gobble-Giggles when the kids DIY their own Thanksgiving Joke Teller.
Don’t forget to have your #Butter chilled and ready to serve!
Does basting your turkey every 30 minutes stress you out? Fear not! @tastemade has a little cheesecloth trick that will prevent you from having to babysit your bird all day. Pop your turkey in the oven and take a well-deserved breather with a glass of Butter… you’ve earned it.
Now that you’re well into the Winesgiving groove, crank the tunes back up and get everyone moving before the big feast. Loosen up everyone’s dancing shoes with some Tik Tok moves and realize that yes, you actually do have moves like Jagger. Or, if you’d rather sip back and relax, turn on our Sweater Weather JaMs and crack open a good book and a bottle of JaM Cabernet.
Can’t travel this year? Catch up with your loved ones and friends near and far with a Zoom party! Remember these moments forever, and capture a “family photo” of everyone “cheers-ing” onscreen with their favorite JaM Cellars wine. If you have the time to plan ahead, order some wine online for your long-distance “guests” and surprise them with a box of WInesgiving cheer!
Check on your turkey using this helpful Turkey Roasting Guide. Nope, it’s still not ready. That’s fine, good things take time! Refill your Butter and splash a little into the pan. Your bird loves #Butter, too!
Mmm-mmm it’s starting to smell sooooo good, which means it’s ALMOST dinner time! Keep everyone’s hunger at bay for just a little longer with a few of these easy Thanksgiving apps, and pass out the ButterCans you’ve left chilling in the fridge. (Brace yourself for some grateful hugs.)
A true Winesgiving feast needs the perfect setting, and just because your Turkey is the star of the show, that doesn’t mean your table can’t shine as well! If you want to create a truly festive table, show off your design skills with an easy, beautiful tablescape. Pop open a bottle of Toast and get inspired by these Thanksgiving table decor ideas from ElleDecor.
*Drum roll please* It’s the moment we have all been waiting for: DINNER IS SERVED! Ring your dinner gong and gather ‘round the table. You’ve made it to the finish line, and everyone is ready to feast.
Throw on the Wine + Dine Dinner Party Mix and dig in! Happy Winesgiving!
Now it’s your time to relax, because everyone who didn’t cook is now in charge of doing the dishes. Ahhh, life is good. Settle back and watch the clean-up, wine glass in hand.
Winesgiving dinner might be winding down, but don’t let the fun stop now! There is still plenty of fun to be had. Here are some after-dinner Winesgiving ideas:
- Candy Corn Relay Race
- Thanksgiving Scavenger Hunt
- Classic Board Games, like Uno or Scrabble
- Conversation cards
Even though it’s not the turkey making you sleepy, all the excitement from the day is probably setting in. Before you catch the gravy train to Snoozetown, end the night with a family movie that you can share with anyone, near or far. Host a Virtual Watch Party on your platform of choice and set up a Disney+ Watch Group for the kids with any of the best movies to watch right now.
And, just like that, another year of food, wine, and gratitude is under our belt. Our Winesgiving play-by-play is the perfect way to celebrate Turkey day, and we couldn’t do it without a little bit of #Butter.
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