BottleRock’s Better with Butter!

BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.

Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine ...

Pre-Game: While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.

Game-Plan Your Set List: First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!

Max out your fest experience with:

• #LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.

• Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.

Up next!: After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!

We can’t wait to get our fest on with you all!

JaM Cellars

xoxo

Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.

Jul 21, 2021 at 1:00 AM Permalink

We Sipped. We Sang. We BottleRock’d.

We have another year under our belt as BottleRock’s Presenting Sponsor, and do you guys know how to have a great time! From rocking out to headliners like Bruno Mars and The Killers at the JaM Cellars stage to sessions with Michael Franti, Alice Merton and The Struts at the JaMPad– we were shakin’ our groove thing all weekend long.

Our favorite DJ Jayn from Alice 97.3 got the inside track scoop on the bands in between sets at the JaMPad. We loved getting up close and personal with the artists...like that one time when during their set, MAGIC GIANT stepped out and played in middle of the crowd? It was definitely a “leave the stage behind” moment.

The JaM Cellars Stage was fired up all weekend, especially when Michael Franti and the Spearhead took center stage. We topped off our Sunday-Funday with Butter & Bruno. Mr. Mars knows how to pack a crowd at the JaM Cellars stage and crowned BottleRock the “fancy Coachella.” We’ll take it!

When things got hot, the Candy Cabana was there to chill us out while sipping on Candy Frosé all day. We are still shaking glitter out of our hair courtesy of our Glitter Girl glam squad. #NoRegrets.

Whether you were here with us in General Admission or BottleRock’ing from your backyard and following the fun on Facebook and Instagram through #JaMCellars and #JaMPad, it was the perfect way to celebrate the long holiday weekend. “Kiss This” one more time cause it’s gone for good…at least until next year!

Jun 14, 2018 at 10:04 AM Permalink

Chardonn-HEYYY, Arizona ButterLovers! Want to win the ultimate girls’ getaway BottleRock Napa Valley?

How’d you and your bestie like to take your first sip of summer with Maroon 5, Tom Petty, and the Foo Fighters at the sold-out BottleRock Napa Valley music festival? Here’s your chance to win the ultimate girls’ getaway… great music, awesome food, and luscious, easy-to-love Butter Chardonnay by BottleRock Presenting Sponsor JaM Cellars!

We’re giving away a pair of General Admission BottleRock passes, roundtrip airfare for two from Phoenix, and a four-night hotel stay at the Andaz Napa May 25-29, 2017 to listeners of 94.5 KOOL FM. Check their website for details here on how to enter and win! (Here’s a hint… it involves lots of BUTTER!)

Tune in to 94.5 KOOL FM the week of April 17-28, and check us out on Facebook, Twitter and Instagram for more ways to win tickets and keep up on all the fun we’re planning at BottleRock.

Sip, smile and share! #JaMCellars

Apr 17, 2017 at 9:00 AM Permalink Comments (276)

Meet the “J” and “M” in JaM

John and Michele are the Napa Valley Vintners behind JaM Cellars. They brought the tradition of great-quality winemaking together with their love of life, family and friends to make approachable wines Butter Chardonnay, JaM Cabernet and Toast Sparkling. They made them easy-to-love, easy-to-choose and fun to drink. These are the wines that John and Michele share with the people they love, no matter the occasion and hope you will too. We caught them on camera a little bit at BottleRock …get to know them here (video will be posted soon) and they’re often at JaM Cellars, Napa too!

Jul 20, 2016 at 2:19 PM Permalink Comments (716)

12-Week Guide to Make Summer Butter!

It goes by so fast, so we wanted to bring you our 12 must-do summer activities. So far, we’ve hit the road with our ButterBus Roadtrip playlist, rocked out at an outdoor music festival, hit the gym with our “I work out for Butter” playlist on Spotify (we all work out for something…for us it’s a lovely cold splash of Butter!), and went on an outdoor adventure (with Butter of course!)

Follow us on Facebook, Twitter and Instagram for summer wine fun. We don’t know about you, but summer makes us mighty thirsty!

Jul 20, 2016 at 12:10 PM Permalink Comments (172)