Butter Get Packing For BottleRock 2022

This isn’t our first rodeo! We’ve done our share of packing for music festivals and would like to give you our top tips for an easy-to-love weekend. Mainly, what you should (and shouldn’t) be packing for all upcoming sipping & JaMming shenanigans. You have more important things to do as you prep for the weekend, so sip back and relax. 

Below, we’ve rounded up a few “must-haves” for an epic, comfy, rockstar-worthy festival experience!

1.  Beach Blanket or Yoga Mat

We know you’re going to be dancing ‘til you drop. Make sure to pack a bright yellow (easy to find!) beach blanket or yoga mat so you have a cushy place to land when it’s time for a ButterBreak in the shade. You’ll be glad to chill on a whim when the mood strikes!

2. Crossbody or Fanny Pack

News flash! All bags brought onto the festival grounds must be 12x12x6” or less…Forget dragging a big ol’ purse all over, keep your essentials in a super cute holographic crossbody like this one. OR Consider this adorable yellow fanny pack or trendy yellow crossbody. Security-friendly AND keeps you cute while cruising through the entry gates?! You’re VIP status already! 

3. Reusable Water Bottle

Stay hydrated, BottleRockers and festie besties!! Here’s a helpful reminder to sip plenty of water between glasses of Butter. 

Reusable water bottles (up to 1L) are invited to the party, and so are these foldable yellow water bottles! All bottles must be empty when you enter the gates, then fill ‘em up and sip ‘em down at the water stations found throughout BottleRock. Good for the planet? Check. Will keep you hydrated? Double-check!

4. Sunglasses and Hats

This BottleRock, throw some shade…the good kind! 

Trends may come and go, but good sense never goes out of style. Don’t forget to pack a pair of sunglasses and a hat (or two) to provide a little shade from the dazzling California sun.

5. Face Wipes and Sunscreen

The cardinal sin of music festivals: slacking on skin protection! 

Keep your bronze, ditch the burn. Add a mini sunscreen and a pack of refreshing face wipes to your list. Dancing is hard work and your skin might be craving a cleanse. Face wipes will come in handy for those between-show-touch-ups.  Don’t forget to reapply the sunscreen! 

*Aerosol sunscreen is not allowed inside BottleRock, so grab a smaller bottle of your favorite sunblock and throw it in your fanny pack for those midday rays. 

6. Tame Your Mane

Keep your head bobbing and hair rocking. Pack a few headbands, hair clips, scarves or bandanas to tame your unruly mane and save time for more sipping and less straightening. 

Rely on the help of your festival-ready hair accessories to tame your tresses when the dancing starts. Also, consider packing a mini container of dry shampoo powder to make sure your beautiful locks stay fresh no matter how much rocking happens. 

7. Hand Sanitizer

This one probably goes without saying, but you’ll def want to remember a bottle of hand sanitizer. Soap can be hard to come by, and it’s never a bad thing to be extra cootie-free! More high-fives, please! 

8. Portable Phone Charger

No one likes the “low battery” during a music festival–especially when you're in the middle of the silent disco not knowing where your festie bestie is. Pack a portable phone charger to keep your phone alive and your crew connected. Back up plan: meet at the Butter Cab-ana! 

Forgot to pack something for your BottleRockin’ weekend? No worries! There will be an onsite general store for all things fashion, festival and fun! They’ll have things like gum, lip balm, over-the-counter meds, etc…. Thanks for thinking of basically everything, BottleRock!

What to Know Before You Go:

While you’re prepping and packing for BottleRock weekend, JaM out to our “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeartRadio. 

Don’t get caught with bad internet; get ahead of the game by downloading the festival app before you arrive. View the full lineups, check the schedules, and figure out where you want to be, and when. (Hint hint: you’ll definitely want to stop by the JaMPad and Butter Cab-ana for a very VIP experience!) 

Make sure you’re following us on @JaMCellars FB, Twitter and Insta for live festival updates, especially if you’re unable to make it in person this year. Snap your Butter-sippin’ #selfies and tag #JaMCellars on IG for a chance to get your own ‘grams reshared on the big screens! See you there, JaMFans!

 

Countdown to BottleRock Napa Valley 2022

The countdown to BottleRock 2022 Napa Valley presented by JaM Cellars is ON! 

May 27th is coming in hot and we’re here to give you ALL the ways to JaM with JaM Cellars during the festival…let’s be honest, we all know the best fest is a Butter fest.

Whether you’re rocking a 3-DAY weekend or just joining for your fav day, here’s how to make the most of your JaM time on festival weekend:

JaM Cellars Main Stage

With headliners like Metallica, P!nk, and Twenty One Pilots taking the JaM Cellars main stage—you know we're in for an insanely great weekend of music.

Check out the full lineup here, download the BottleRock app and prep your festival schedule! 

JaMPad Stage 

If you’ve jammed with us before you’ll know, there’s no party like a JaMPad party! We’re bringing our in-person #JaMSessions to the festival and hosting live JaMSessions at the JaMpad–our very own acoustic stage and lounge at BottleRock Napa Valley. 

This unique stage gets you up close and personal with your fav artists like Michael Franti, Tai Verdes, and Marc E. Bassy. Hang with us for dancing, our full lineup of delish, easy-to-love wines, and the biggest disco ball you’ve ever seen. 

Can’t make it to BottleRock IRL this year? Don’t worry. Because we love you, we’ll be LIVE-streaming select JaMPad JaMSessions on @JaMCellars Facebook & YouTube! Be sure to follow us on FB, Insta, and Twitter for updates. 

PRO TIP: Between sets we have comfy lounge seating stage-side for you and your festie bestie to relax on the grass, and soak up the sun n’ sips. Take us there already!

Check out the full lineup HERE! 

The Butter Cab-ana

After you’ve danced til you drop, regroup with your besties at the NEW “Butter Cab-ana” overlooking the Verizon stage.

Fill your glasses with NEW Butter Cab and Butter Bubbles then get decked out in swag for the ULTIMATE rock-star selfie. Choose your props, accessories, and best Rockstar pose right on your own JaM Cellars stage…You need to see it to believe it. 

Wait! It gets EVEN Butter!! Every day at 5pm, head to the Butter Cab-ana for a LIVE meet and greet with BottleRock artists. PRO TIP: Stay tuned to our social channels for announcements! You will NOT want to miss these.  

With this state-of-the-art photo experience and our luscious lineup of everyday wines, you’ll be walking away with the best fest souvenir this side of Napa Valley. Sip, smile and share to be seen on the big screen!

Follow @JaMCellars on FB and IG to find out who’s hanging with us at the Butter Cab-ana. 

Keep Your Butter Flowing! 

Speaking of sipping, don’t try to rock without your wine! Our easy-to-love, deeelish wines will be pouring throughout the festival grounds. 

Here’s your wine key to locating (and refilling!) your fav sips all weekend long:

► Concessions stand throughout the wine garden, food garden, and GA festival grounds: Butter Chardonnay and JaM Cabernet 

► JaMPad VIP clubroom and JaMPad stage: Butter Chardonnay, JaM Cabernet, Toast Sparkling and Sugar Sweet White

► Butter Cab-ana: NEW Butter Cab and Butter Bubbles, alongside Butter Chardonnay and our JaM Cellars Napa Valley Sauvignon Blanc 

Ready…Set Your Schedule. 

Don’t get caught Butter-less and missing your fav band. Plan ahead and set your schedule! The best way to capture all the rock to your roll is to have a game plan.

Download the BottleRock app, easily select your top bands, get reminders, and get ready to roll. 

BottleRock AfterDark

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows! Party after the sun goes down with performances by CHVRCHES, The Wedding Band, and Iration, as you savor the full lineup of JaM’s easy-to-love wines in our beautiful downtown Napa ballroom. 

Who’s BottleRocking Ready?  

Get your pregame on with our luscious lineup of wines and “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeart Radio––a delicious mix of all the artists performing at BottleRock 2022! 

If you’ll be BottleRock’ing from your backyard this year, follow the fun on our JaM Cellars Facebook, Instagram, and Twitter. 

 See you soon, Butter Babes!

BottleRock’s Better with Butter!

BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.

Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine ...

Pre-Game:

While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.

Game-Plan Your Set List:

First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!

Max out your fest experience with:

• #LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.

• Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.

Up next!: 

After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!

We can’t wait to get our fest on with you all!

JaM Cellars

xoxo

Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.

We Sipped. We Sang. We BottleRock’d.

We were shakin’ our groove thing all weekend long!

We have another year under our belt as BottleRock’s Presenting Sponsor, and do you guys know how to have a great time! From rocking out to headliners like Bruno Mars and The Killers at the JaM Cellars stage to sessions with Michael Franti, Alice Merton and The Struts at the JaMPad– we were shakin’ our groove thing all weekend long.

Our favorite DJ Jayn from Alice 97.3 got the inside track scoop on the bands in between sets at the JaMPad. We loved getting up close and personal with the artists...like that one time when during their set, MAGIC GIANT stepped out and played in middle of the crowd? It was definitely a “leave the stage behind” moment.

The JaM Cellars Stage was fired up all weekend, especially when Michael Franti and the Spearhead took center stage. We topped off our Sunday-Funday with Butter & Bruno. Mr. Mars knows how to pack a crowd at the JaM Cellars stage and crowned BottleRock the “fancy Coachella.” We’ll take it!

When things got hot, the Candy Cabana was there to chill us out while sipping on Candy Frosé all day. We are still shaking glitter out of our hair courtesy of our Glitter Girl glam squad. #NoRegrets.

Whether you were here with us in General Admission or BottleRock’ing from your backyard and following the fun on Facebook and Instagram through #JaMCellars and #JaMPad, it was the perfect way to celebrate the long holiday weekend. “Kiss This” one more time cause it’s gone for good…at least until next year!

Chardonn-HEYYY, Arizona ButterLovers! Want to win the ultimate girls’ getaway BottleRock Napa Valley?

How’d you and your bestie like to take your first sip of summer with Maroon 5, Tom Petty, and the Foo Fighters at the sold-out BottleRock Napa Valley music festival? Here’s your chance to win the ultimate girls’ getaway… great music, awesome food, and luscious, easy-to-love Butter Chardonnay by BottleRock Presenting Sponsor JaM Cellars!

We’re giving away a pair of General Admission BottleRock passes, roundtrip airfare for two from Phoenix, and a four-night hotel stay at the Andaz Napa May 25-29, 2017 to listeners of 94.5 KOOL FM. Check their website for details here on how to enter and win! (Here’s a hint… it involves lots of BUTTER!)

Tune in to 94.5 KOOL FM the week of April 17-28, and check us out on Facebook, Twitter and Instagram for more ways to win tickets and keep up on all the fun we’re planning at BottleRock.

Sip, smile and share! #JaMCellars

Meet the “J” and “M” in JaM

John and Michele are the Napa Valley Vintners behind JaM Cellars.

They brought the tradition of great-quality winemaking together with their love of life, family and friends to make approachable wines Butter Chardonnay, JaM Cabernet and Toast Sparkling. They made them easy-to-love, easy-to-choose and fun to drink. These are the wines that John and Michele share with the people they love, no matter the occasion and hope you will too. We caught them on camera a little bit at BottleRock …get to know them here (video will be posted soon) and they’re often at JaM Cellars, Napa too!

 

12-Week Guide to Make Summer Butter!

12 must-do's

It goes by so fast, so we wanted to bring you our 12 must-do summer activities. So far, we’ve hit the road with our ButterBus Roadtrip playlist, rocked out at an outdoor music festival, hit the gym with our “I work out for Butter” playlist on Spotify (we all work out for something…for us it’s a lovely cold splash of Butter!), and went on an outdoor adventure (with Butter of course!)

Follow us on Facebook, Twitter and Instagram for summer wine fun. We don’t know about you, but summer makes us mighty thirsty!