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Sip, smile and unwine-d...

Grill & Chill; Our Favorite Memorial Day Wine and Grilled Food Pairings
Break out some ice-cold Butter Chardonnay and sip on these grilled food and wine pairings for a BUTTER twist on your Memorial Day weekend:
Grilled Peaches + Butter Chardonnay
What’s better than fresh, hot-off-the-grill peaches? Well, grilled peaches and a glass of ice-cold Butter, obviously! If you’ve never tried grilling peaches on a warm summer night, you need to try it ASAP. Everything's better with a little Butter!
The unexpected, smoky flavors of the grilled peach blend perfectly with Butter’s creami-licious hints of lemon and vanilla–a true match made in wine heaven. Simply put, this is the grill and wine combo you will be craving every time you spot a peach.
Sausages + Butter Bubbles
For those opting for grilled sausages on the coals this summer, Butter Bubbles is the perfect drink choice.
The bright touches of Butter Bubbles will be a double delight next to the saltiness of the sausage (no matter which kind you’re using!) so don’t be shy–#Butter it up! Impress your grill-out guests and make sure to stock up on plenty of Butter Bubbles for all your grilling needs this Memorial day weekend. We’ll help you be the hostess with the mostess ;)
Grilled Corn with Basil Butter + ButterCans
We all know that ButterCans and corn on the cob are Memorial day weekend staples, but have you ever tried them together??
This grilled corn recipe kicks things up a few notches. Grill the corn to bring out its smoky-charred sweetness, then slather the cobs in a bright basil butter. The creaminess of Butter paired with the basil butter on the corn will leave you begging for more this summer.
Our favorite part? They’re both deliciously hand-held for easy grab-and-go refreshment.
Grilled Steak and Toast Sparkling
A delicious Cab might be your default when it comes to a good cut of beef, but don't discount the deliciousness that bubbles can bring to the table. One of our favorite grill and wine pairings is something a little expected; red meat and ice cold Toast Sparkling!
The texture from the bubbles and bright tropical notes cut through the richness of the steak and refreshes the palate in between every bite. Click here for 50 easy grilled steak recipes, and don’t forget to stock up on the sparkling!
Don’t Let the Summer Fun Run Out!
Whether you're firing up the grill for steaks, veggies, or a ripe peach, we have something for everyone. Several amazing, easy-drinking wines to pair with them all summer long.
You’re tending the grill, hanging with besties, dancing along to this Summer JaMs playlist on Spotify… the very last thing you need to be worried about is the Butter running out. We’ve got the Butter covered, who’s on grill duty? Get all of the Butter you’ll need for your grill-outs delivered straight to your door with Drizly, InstaCart, and Amazon Fresh!

Countdown to BottleRock Napa Valley 2022
The countdown to BottleRock 2022 Napa Valley presented by JaM Cellars is ON!
May 27th is coming in hot and we’re here to give you ALL the ways to JaM with JaM Cellars during the festival…let’s be honest, we all know the best fest is a Butter fest.
Whether you’re rocking a 3-DAY weekend or just joining for your fav day, here’s how to make the most of your JaM time on festival weekend:
JaM Cellars Main Stage
With headliners like Metallica, P!nk, and Twenty One Pilots taking the JaM Cellars main stage—you know we're in for an insanely great weekend of music.
Check out the full lineup here, download the BottleRock app and prep your festival schedule!
JaMPad Stage
If you’ve jammed with us before you’ll know, there’s no party like a JaMPad party! We’re bringing our in-person #JaMSessions to the festival and hosting live JaMSessions at the JaMpad–our very own acoustic stage and lounge at BottleRock Napa Valley.
This unique stage gets you up close and personal with your fav artists like Michael Franti, Tai Verdes, and Marc E. Bassy. Hang with us for dancing, our full lineup of delish, easy-to-love wines, and the biggest disco ball you’ve ever seen.
Can’t make it to BottleRock IRL this year? Don’t worry. Because we love you, we’ll be LIVE-streaming select JaMPad JaMSessions on @JaMCellars Facebook & YouTube! Be sure to follow us on FB, Insta, and Twitter for updates.
PRO TIP: Between sets we have comfy lounge seating stage-side for you and your festie bestie to relax on the grass, and soak up the sun n’ sips. Take us there already!
Check out the full lineup HERE!
The Butter Cab-ana
After you’ve danced til you drop, regroup with your besties at the NEW “Butter Cab-ana” overlooking the Verizon stage.
Fill your glasses with NEW Butter Cab and Butter Bubbles then get decked out in swag for the ULTIMATE rock-star selfie. Choose your props, accessories, and best Rockstar pose right on your own JaM Cellars stage…You need to see it to believe it.
Wait! It gets EVEN Butter!! Every day at 5pm, head to the Butter Cab-ana for a LIVE meet and greet with BottleRock artists. PRO TIP: Stay tuned to our social channels for announcements! You will NOT want to miss these.
With this state-of-the-art photo experience and our luscious lineup of everyday wines, you’ll be walking away with the best fest souvenir this side of Napa Valley. Sip, smile and share to be seen on the big screen!
Follow @JaMCellars on FB and IG to find out who’s hanging with us at the Butter Cab-ana.
Keep Your Butter Flowing!
Speaking of sipping, don’t try to rock without your wine! Our easy-to-love, deeelish wines will be pouring throughout the festival grounds.
Here’s your wine key to locating (and refilling!) your fav sips all weekend long:
► Concessions stand throughout the wine garden, food garden, and GA festival grounds: Butter Chardonnay and JaM Cabernet
► JaMPad VIP clubroom and JaMPad stage: Butter Chardonnay, JaM Cabernet, Toast Sparkling and Sugar Sweet White
► Butter Cab-ana: NEW Butter Cab and Butter Bubbles, alongside Butter Chardonnay and our JaM Cellars Napa Valley Sauvignon Blanc
Ready…Set Your Schedule.
Don’t get caught Butter-less and missing your fav band. Plan ahead and set your schedule! The best way to capture all the rock to your roll is to have a game plan.
Download the BottleRock app, easily select your top bands, get reminders, and get ready to roll.
BottleRock AfterDark
The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)
If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows! Party after the sun goes down with performances by CHVRCHES, The Wedding Band, and Iration, as you savor the full lineup of JaM’s easy-to-love wines in our beautiful downtown Napa ballroom.
Who’s BottleRocking Ready?
Get your pregame on with our luscious lineup of wines and “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeart Radio––a delicious mix of all the artists performing at BottleRock 2022!
If you’ll be BottleRock’ing from your backyard this year, follow the fun on our JaM Cellars Facebook, Instagram, and Twitter.
See you soon, Butter Babes!

Butter Get Picnicing—Tips 4 U
Hooray! July is #NationalPicnicMonth and we’re ready for some fun (and Butter) in the sun! Grab your gingham, govinos and head to greener pastures for the chic-est summer wine-sippin’ picnic you ever did see!
Here’s how to have a Butter picnic…
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Stock up on #SummerSippers! No great picnic started with a salad, so get your Butter Chardonnay, Toast Sparkling and Sugar Sweet White delivered pre-chilled right to your door, or simply pick them up from your nearest wine aisle on the way! Just pop your zip code into our WineFinder to find your closest store.
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Turn up the JaMs! Once you’ve laid out your blanket and cracked open your first ice-cold ButterCan, you’re just a button click away from getting the alfresco fiesta officially started! Grab that wireless speaker and press play on our "Summer Festival JaMs poured by JaM Cellars" playlist on iHeart Radio. It’s full of our fav festival hits and freshly updated with the 2021 lineup for Ohana and BottleRock!
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Easy-peasy and eco-friendly! Save the mess and waste by pre-packing individual servings cup-o-charcuterie, pre-made sandwiches, and some jam-jar salads. In some eco-friendly picnic-ware. Remember to pack out what you bring in! ButterCans and wine bottles are ready to recycle! #Picnicgoals achieved.
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Friendly Fun! Whether you’re at the park, beach, or back-yarding it, the ultimate day party picnic isn’t complete without a little friendly competition with your besties. We’re talking larger-than-life Connect 4, or go ahead and pack your bocce set! OR, for the ultimate DIY repurposing just stack up your used ButterCans for Butter Bowling! Pass me another ButterCan, please!
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Stay cold, ice-cold! July = sizzling summer temps! Keep it cool with handheld misters and a cooler full of ice (on wheels!). The last person to show is responsible for grabbing an extra bag of ice on the way over (it’s never too much!). Not only will your Butter, Toast Sparkling and Sugar Sweet White stay chilled, you can also use it to dip in your own personal cooling towel to stay hella chill.
And as simple as that you’ve got yourself the most perfectly executed #JaMCellars sippin’ picnic plan all #NationalPicnicMonth long! Snap some pics for the ‘gram and sip, smile and share! @JaMCellars #JaMCellars

Memorial Moments Worth Remembering...Cheers To That!
True Start to Summer
Memorial Weekend marks the true start to Summer, and we are ready. Break out some ice-cold Butter Chardonnay and raise a glass to freedom, friendship, and fun! Sip on these suggestions for a new-norm Memorial weekend:
Start Out Outside
With a 3-day weekend ahead of you, take Saturday on a long hike to soak in all that summer sunshine (SPF 50 please!). Head off the beaten path and be socially distant with a trail map like AllTrails. Add a few ButterCans in your pack to enjoy the accomplishment, and the view, at the peak.
Toast the Weekend
Memorial Day vibes peak Sunday at 5pm PDT as we tune in to the virtual Memorial Day Concert at Home on PBS! We’re feeling patriotic already! Find your comfy spot, relish the time to relax and sip Toast Sparkling while you watch.
Sip Poolside
If you haven’t ordered your adult kiddie pool yet, what are you waiting for? Grab a straw, a cute floatie and your Butter bikini…it’s time to soak up some Vitamin D and totally chill. Don’t have a pool boy to bring your Butter? No stress! Drizly is at your service with delivery in less than 60 minutes.
Fire Up The BBQ
The signature scent of Memorial Day is definitely BBQ and JaM Cab. So, crack open that red and enjoy cooking in the great outdoors…did someone say ribs? For that perfect snack while you sip, try this Patriotic Snack Mix or refreshing wine popsicles to keep you so cool.
Now that you’re feeling tan, fit, and well-fed, you’ll need to replenish your supplies with plenty more Butter Chardonnay where that came from! Call on the wine fairies to deliver straight to your door with Drizly, InstaCart, or the JaMStore.
Three cheers for kicking off red, white and rosé season!
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