The Scoop!
Sip, smile and unwine-d...

BottleRock’s Better with Butter!
BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.
Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine ...
Pre-Game:
While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.
Game-Plan Your Set List:
First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!
Max out your fest experience with:
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#LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.
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Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.
Up next!:
After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!
We can’t wait to get our fest on with you all!
JaM Cellars
xoxo
Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.

Summer Sips and Tunes in Napa
Summer is in full swing here at the JaM Cellars wine and music studio in downtown Napa! The sun is shining, LIVE music is bumping Thursdays 8-10pm & Friday-Saturdays 9-11pm, and (of course) wine is pouring. All that’s missing is YOU! Join us for a little sipping, swooning and crooning with up-and-coming local and touring artists.
August JaMSessions include:
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Jared Harper will serenade us at the start the weekend…he might even play us his newest single, “All For Me” August 5th
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Send Trails will kick off the weekend Aug 12th
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Other incredible artists in August include: Highway Poets, Morgan Miles, Off The Record and more joining us in the wine and music studio.
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Check the JaMSessions listings here and make a reservation to make sure you don’t miss a beat.
Can’t make it to Napa for our in-person JaMSessions? Get a sip of JaMSessions wherever you are with our virtual JaMHappyHours on FB LIVE Live and the JaMHappyHour podcast! Just make sure your glasses are full with plenty of wine to cheers with. Find your closest bottle here!

#Thankful For Great JaMs 🎶
The perfect ratio of a little nostalgia, a touch of modern, and plenty of groovin’ to get your mood right for your Thanksgiving Day. Pour a glass and press play.
Save the full JaM Cellars’ Winesgiving 2020 playlist, on Spotify!

Turn Up The JaMs…That’s The Spirit!
Did you feel that?
We’re rattling your bones with some JaM-tastic tunes all autumn long. Whether you’re near or far, we have plenty of options; in-person at our JaM Cellars Wine and Music Studio, during JaMHappyHour on Facebook Live, or on-the-go with our Spotify playlist…
The JaM Cellars Wine and Music Studio in downtown Napa is open by reservation so you can enjoy our easy-to-love wines in a fun and comfortable setting. We’ve reduced capacity (to keep everyone safe!) but the fun is still at full volume for you to enjoy bottles and by-the-glass Butter, JaM, Toast, and Sugar Sweet.
#JaMHappyHour. Sorry boss, gotta fly! On Wednesdays, Thursdays, and Fridays be sure to stock up your Butter and block off your calendar starting at 4pm PDT because #JaMHappyHour is rocking over on our JaM Cellars Facebook Live, sign up to get a reminder to shut down email and switch off that Zoom!
Hallo-WINE Playlist. Haunt it if you got it. Stream our Happy Hallo-Wine playlist on Spotify and get moving and grooving to the hottest beat this side of the cemetery. We’ve done the work and compiled the HITS so all you have to is just sip and click play. Don’t forget to fill your wine cauldron with your JaM Cellars favorites …Cheers!

Virtual JaMSessions
You Butter believe we will never miss a chance to JaM out with you. The JaM Cellars Wine & Music Studio in Downtown Napa is THE place to enjoy incredible touring artists, and discover new music with musicians both near and far. Now we’re bringing that experience to the cushions of your own couch!
Get up close and personal as we stream our virtual JaMSessions straight to your screen! Join the fun every Wednesday, Thursday, and Friday at 4pm, PDT.
Here's how to join the #JaMHappyHour:
1. Grab a glass of whatever you've got! 🥂 Need a refill on the Butter, JaM, Candy, or Toast? Check out our WineFinder, or get a bottle or two delivered to your door within 60 minutes, from Drizly.
2. Join us on FBLive starting at 4 pm Pacific.
3. Sip, smile, and share in the fun! 💛 Invite your friends to join and enjoy the good company along with great wine and awesome music!
It’s your party and you can Toast if you want to (hint: you want to) so be sure to order up some Toast to do your very own Toast With Toast at 4PM. Shipping from our online JaMStore is included, or get your wine delivered within an hour from Drizly! Pro tip: order your Drizly by 3pm, and have it delivered just in time to kick-off #JaMHappyHour. Cheers to you!

Come On Over!
Come visit our home in downtown Napa. Order a flight of your favorite wines Butter, JaM and Toast, sip by the glass or bottle. Once you’re all settled in, turn up the tunes with your pick from our extensive list of classic rock and pop vinyl records, sink into our comfy couches and booths, order some food, and have another glass of wine (because wine not?!).
Want more reasons to come?
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4pm toast with Toast! Every day at 4pm…on the dot.
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Sunday Funday. Bottomless Toast-mosas, brunch and football! We’re hosting NFL brunch every Sunday from 10am-2pm. Get bottomless Toast for $20 with any brunch order!
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Monday night football. Cheer on your team on the big screen.
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Rock-n-roll Tribute Tuesday. Every Tuesday at 7pm come celebrate epic rock songs and artists on the big screen. Join us for a new rock-umentary every week! Up next, Pink Floyd’s The Wall on 10/25.
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#WineWednesday calls for a glass of Butter, JaM or Toast and we’ll roll a classic movie while you sip (think Sideways, Bottle Shock, Pretty in Pink, and Ray—coming up October 26).Wednesdays at 7pm.
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Thursday (a.k.a) Li’l Friday. We’re always happy, but this is our happier hour, well, actually two hours! From 4-6pm any wine purchase includes a tasty small plate from our menu at no extra charge.
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Friday night JaMSessions. Friday night, live music and great wine… we’re in! Fridays at 9pm for free live performances from up-and-coming bands like Astro Tan (10/21), Dangermaker (10/28), Staring at Stars (11/4) and Serf and James (11/11). No reservations needed.
Check out our calendar for upcoming events and pencil us in. We can’t wait to see you!
Can’t get to our home in Napa for a while? Crank some music, catch a movie and crack your favorite bottle of Butter, JaM or Toast right in your own living room—we’ll be right there with you in spirit… oops, we meant wine!
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