Skip to main content
Mobile Menu
Cart 0 items: $0.00
Get The Scoop!

The Scoop! 
Sip, smile and unwine-d...


JaM Cellars
January 19, 2022 | JaM Cellars

What’s better than Butter? MORE Butter


Butter-coloured dress with JaM Cellars Butter Chardonnay



You told us all the things you love about Butter Chardonnay—rich, bold, and luscious; easy-to-love any night of the week; and consistently great value under $20. So we’ve made more! Yep, you heard right—Butter will be shaking things up across the wine aisle in the cabernet section with Butter Cab, California, and in the sparkling wine section with Butter Bubbles, California. All crafted carefully to be deserving of the Butter name—and under $20. Just look for their bright yellow Butter labels--it’s like a beacon of deliciousness in the sea of wine labels!

Butter Cab and Butter Bubbles join Butter Chardonnay and ButterCans and favorites JaM Cab, Toast Sparkling, and Sugar Sweet White to give you even more flavors and more quality choices under $20!

Butter Cab is a beautiful, Californian cabernet—rich, dark, and smooth as..well, Butter!; fruit-forward; and aged in a unique blend of oak with a long vanilla finish. Say goodbye to roaming the wine aisles deciphering cabernets from $10 to $100+ with varying quality, Butter Cab has got you!

Bright and creamy, Butter Bubbles is made with JaM Cellars’ proprietary blend of Californian white grapes. This golden sparkling wine is double fermented and explodes with juicy, creamy flavors of baked apple pie. Now there’s an affordable, great-quality, Californian-grown sparkling under $20.

Now no matter what mood you are in: cozy, sassy, sunny, adventurous, or celebratory—there’s a Butter for you! Plus we made you the perfect playlist to pour to—stream Yellow Happy Hour. Think we missed a track? Tag us with more yellow-themed JaMs and we’ll add them.

Initial quantities are limited to pop your zip into our winefinder to find your nearest retailer and stock up on ALL the Butters—you never know what you’ll fancy. Want Butter now and want it delivered—check Instacart, Drizly and Amazon Fresh.

Time Posted: Jan 19, 2022 at 5:37 AM Permalink to What’s better than Butter? MORE Butter Permalink
JaM Cellars
January 19, 2022 | JaM Cellars

Summer State of Mind… countdown to BottleRock 2022!


Counting down with glasses of JaM Cellars Butter

Gearing Up!

Oh, the weather outside might be frightful, but the vibes in here are so delightful! Find us sippin’ on #ButterChardonnay, streaming our Sun Soaked JaMs playlist on Spotify, and basking in a summer state of mind. That’s right, we’re already gearing up for #BottleRock 2022! 

This year Metallica, P!nk, and Twenty One Pilots will perform at the JaM Cellars stage at BottleRock Napa Valley 2022. Plus a rock star lineup all weekend long! Make JaM Cellars your #FirstSipOfSummer and let’s get this party started with incredible music, delicious wines, gourmet bites, and plenty of wine country sunshine… it’s better together

For the 6th year in a row, we’ll be pouring glasses of your favorite JaM Cellars wines–cult classics like Butter Chardonnay, JaM Cab, Toast Sparkling, and Sugar Sweet White Wine, plus newest additions Butter Bubbles and Butter Cab!

If you’ve JaMmed with us before you’ll know: there’s NO party like a JaMPad Party! And the good news is, you CAN sit with us! No need to get stressed out, just meet us at the north end of the JaM Cellars main stage, by the bright, Butter-yellow JaMPad tent. We’ll be pouring wine, interviewing artists, and getting up close and personal performances from our favorite artists.

Can’t be there IRL this year? That’s okay! Where there’s a wine, there’s a way! Tune in to @JaMCellars socials for reels and stories all weekend long so you can party along with us–wine glass in hand, of course. Stream Summer Festival JaMs poured by JaM Cellars on iHeart for your own at-home festival soundtrack.

Stay up-to-date on all things JaM and BottleRock with The Scoop blogs and @JaMCellars socials on FB and Insta so you never miss an announcement or giveaway!

We can’t wait to BottleROCK with you this summer!




Time Posted: Jan 19, 2022 at 1:19 AM Permalink to Summer State of Mind… countdown to BottleRock 2022! Permalink
JaM Cellars
January 17, 2022 | JaM Cellars

Sips’n’Tips for Watching the Big Game!



Watching the football game with friends and JaM Cellar Butter!


The biggest football game of the year is about to start.

Even if your favorite team was out of the running a long time ago, it’s still fun to celebrate by eating, drinking…oh, and watching the game, half-time show (and don’t forget the half-time show and awesome ads too.)

We all know what we're really looking forward to when Sunday rolls around: the wine and the snacks. It’s just not gameday without ‘em. Follow our fab five sips’n’tips to rock your game-day gathering.


Check these FIVE sippable gameday tips to make your Big Game party one for the books:


1. Pre-game Throwbacks

Who’s here for some of the best commercials of all time? Remember puppet frogs, pint-sized Darth Vaders and Clydedales? Give your guests chilled, personal-pour-sized ButterCans and pre-game your way through this fun throwback list of iconic ads while you wait for the main event. 

2. Pump Up with the Perfect Playlist

Nothing sets the mood like the perfect playlist. Channel your inner coach, quarterback or wide receiver and get pumped for the game with the Game Day Party Playlist on JaM Cellars Spotify.

From JaMs like “We Will Rock You” to the actual “NFL Theme Song” you’re sure to get your guests pumped and ready for the game, all the delish snacks, and JaM Cellars wines you’ll be serving.

3. Take Your Game Day Spread to the Next Level

Okay, so we might not win a professional football match but, when it comes to wine and food you’ll find no fumbles here. We’ve got this locked and loaded:

Below are some of our favorite, easy-to-share snacks that go great with the JaM Cellars line up for the biggest game of the year, so you can take home the Best Host trophy. Duh!


Spinach Artichoke Dip + Toast Sparkling

For an easy, cheesy dip the whole crowd will love, we suggest NYT’s Spinach Artichoke Dip.

Bubbly and dip are a great game day opener to get the party started. Make sure to have plenty of cold Toast on hand for thirsty guests; here’s a hand guide for buying enough wine!


Boneless BBQ Wings + JaM Cabernet

If your saucy wings are drenched in a sweet, smoky barbecue sauce, try a wine that’s equally as flavorful. Our JaM Cab will enhance each bite of dripping wings with its lingering notes of blackberries and vanilla. Who knew wings could be so bougie? (We did! We knew!)


Better Mac and Cheese Bites + Butter

Mac and cheese has met its match! Delight your adult guests with a fun little throwback to childhood in the coolest way possible.

For a totally hands-on experience check out these Mini Macaroni and Cheese Bites that literally everyone at your party will enjoy. To keep in the theme with delicious, handheld fun, serve your mini mac and cheese bites with ButterCans–which are perfectly splash-proof so you can clutch them while you yell at the players on the screen. We’re already drooling!


JaM'n Berry Baked Brie + Butter Cab

This easy-baked brie recipe comes together in no time at all, so you can spend more time watching the big game than cooking. ​​Serve this delicious berry-baked brie with bread, crackers, apple slices and smooth-as-Butter #ButterCab of course.


4. Games for Game-Day Sippin’

Do you love drinking wine? How about watching football games? Why not combine your two passions into one, amazingly fun game?

It doesn’t matter if all of your game day party guests aren’t paying close attention to the players on the TV–these games will provide all the entertainment you need….

Touchdown “Cheers!”

One of the simplest Big Game sipping games, enjoy your favorite JaM Cellars wine whenever a touchdown is scored! At touchdown time have everyone sip, or have everyone rooting for the opposing team do a cheers. Your house, your rules!

The “Big Game” Bingo

Print out a handful of bingo cards, pass ‘em out, and race to get 5-in-a-row first. In this version, the winner gets to choose their fav glass of wine, so make sure you have plenty of #ButterChardonnay on hand for the lucky winner.

Commercial Sip-Ups

The commercials are everyone's favorite part of the game, right? To really take home the gold each player picks a category (e.g. automotive, beer, soda, snacks, insurance etc.) and gets to sip when their industry ad runs.

Penalty Pours

Even though football penalties aren’t a great thing, it can mean fun for your guests! With this drinking game, have everyone drink each time there’s a flag. Make up your own rules, you’re the coach in charge here!


5. Don't Be Afraid of Taking it Easy

Just because you're hosting the big game day party, that doesn’t mean you shouldn't be able to sit down and enjoy yourself, too!

There are tons of easy football snacks worthy of a touchdown dance, and you can always ask your guests to bring sharable sides potluck-style. Or, simply order some pizza and have JaM Cellars wine delivered, and call it a day. You have a game to watch!

JaM Cellars pro tip: with plenty of wine on hand, you’ll win no matter what team scores. And, if you do run out, you can order more JaM Cellars wine directly to your door with Instacart, Drizly or amazonfresh. To get your favorite JaM Cellars wine delivered to your door in 60 minutes or less, head to our shop page!

Do YOU have any tips for celebrating the big gameday? Share them with us @JaMCellars FB, or Instagram and tell us how you’re planning on celebrating this exciting sports holiday!


Shopping for JaM Cellars Butter

Time Posted: Jan 17, 2022 at 4:35 AM Permalink to Sips’n’Tips for Watching the Big Game! Permalink
JaM Cellars
January 17, 2022 | JaM Cellars

New Year, New Butter Wines and Napa News

Two new releases:  JaM Cellars ButterCab and Butter Bubbles

Did you make a New Year’s resolution?

Personally, ours was to make more #Butter…announcing two delicious new #Butter releases served by the glass and by the bottle: Butter Cab, California and Butter Bubbles, California. Add Butter Chardonnay, California, and Butter Napa, California for the full line up of Butters. What could be better?

If, like us, you’re already over dry January, a visit to the JaM Cellars wine & music studio downtown Napa is a wonderful wintertime treat…here’s what’s happening:

  • Jan 25th – Feb 2nd we’ll be celebrating all the new Butters with tastings, gourmet popcorn, giveaways and more! Plus try a splash of NEW Butter Bubbles to celebrate wine o’clock every day at 5:15pm.

  • Make 2022 the year you get discovered? Show off your stuff at our NEW Karaoke nights every 3rd Thursday, from 7-10pm. Opening night Feb 17th.

  • Valentine’s Day, Feb 14th bring your favorite crush to dig into one-of-a-kind chocolate brownie dessert with vanilla whip cream and caramel sauce. Goes GREAT with silky smooth NEW Butter Cab!

  • Game for wine and gaming? Prove yourself at our first-ever Tetris competition Monday, Feb 21st 7-10pm.

Check out our Facebook calendar for our current list of music and wine events!  Our JaMbassadors are waiting to greet you. Reserve your spot at Can’t make it in? Join the JaMClub to and Butter, JaM, Toast and Sugar will appear on your doorstep like magic!

Hope to see you soon!

Time Posted: Jan 17, 2022 at 12:00 AM Permalink to New Year, New Butter Wines and Napa News Permalink

Why hello there! Welcome to JaM Cellars’ website.

If you click the link below, you’re telling us you’re at least 21 years old.