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JaM Cellars
May 19, 2021 | JaM Cellars

Birthday Wine, Deals and Music For You, Me, Them…Everybody!

JaM Cellars Wine & Music StudioCue the B-day JaMs and light the candles on our cake­, JaM Cellars wine and music studio in downtown Napa is turning FIVE this month! Five fabulous years of pouring delicious JaM Cellars wines, hosting live music, and bringing together JaMFans to Napa from near and far. It’s been a wine-derful ride and we can’t wait to keep rockin’ for many more!

Because it's our birthday we ALL get to have our cake, and eat it too…

  • Party packs of wine with discounts and shipping deals! Check out our birthday special party packs of exclusive Napa Valley wines, ONLY available at the Napa studio and shipped directly to you!

  • LIVE MUSIC IS BACK, BABES! Super pumped to announce that JaMSessions are back at the studio every Thursday, Friday, and Saturday at 7pm in May.

    • Swing by on Thursday, May 20th for a little acoustic solo with Eric Wiley

    • Lean into the weekend on Friday, May 21st with John Vicino

    • Rock into Saturday, May 22nd with Rocky Michaels 

    • Pick it up all over again on Thursday, May 27th with David Ronconi, and around and around we go! 

    • Seating is extremely limited and safely-spacious seating is a MUST, so book your seats NOW

  • Toast with Toast—join us daily at 5.15pm for a celebratory splash of Toast Sparkling to celebrate! 

Cheers to the JaM Cellars wine and music studio being 5 years young! Join us here and remember to sip, smile and share #JaMCellars.

John and Michele

Time Posted: May 19, 2021 at 12:51 PM Permalink to Birthday Wine, Deals and Music For You, Me, Them…Everybody! Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

5 Tips To Be Wine-Season Ready

Playing tennis and keeping cool with JaM Cellars Butter

Our fav "wine holidays” are coming in HOT this month: National Wine Day (Tuesday, May 25th); Chardonnay Day (Thursday, May 27th); and Memorial Day (Monday, May 30th)…phew!

Here’s how not to break a sweat and keep cool all wine season-long…

  1. Stock up. Clear some fridge space and head to your closest Butter stock-up station. Not much room in the fridge? Pick a dark cool space to keep your Butter fresh and creamy and tell Alexa to remind you to fill the fridge before bed. Prefer “just-in-time” delivery? Get Butter on your doorstep with Drizly, Instacart, or Amazon Fresh. HOT TIP: Get $5 off your first order with Drizly!

  2. Get outside. It’s official Butter is even better chillin’ outside and even easier with ButterCans. Perfect for filling one of these top coolers for a fun day at the beach, river, park or even just your backyard.

  3. Best. Guest. Ever. Bringing your favorite Butter to share with your gal pals? Arrive cool, collected, and prepared to pop bottles with these chilling wine sleeves and some reusable GoVinos. Sip carefree knowing you’ll never break your glass, no matter how many cheers you make!

  4. Relax. Wherever your best Butter adventure takes you, never be without an ultimate chill spot. Pack your Butter yellow Turkish towel or these handy folding chairs. A hammock for the pool? Yes please! Don’t forget your ButterCan needs its own floating koozie too!

  5. Tune in and Turn it UP. We’ve already made your Butter-perfect Summer Festival JaMs playlist updated with this year’s festival artists.

Wine Holidays make the best #ButterDays. Stay stocked, prepped and ready for whenever the moment hits. Find your favorite JaM Cellars wine near you, get it delivered, or shop online at our JaMStore and be ready to wine all season long. Tag us on your best #ButterDays this wine season–#JaMCellars on FB and Insta!



Time Posted: May 19, 2021 at 1:01 AM Permalink to 5 Tips To Be Wine-Season Ready Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

Quiz Time! Which JaM Cellars Wine Is Your Best Summer Vibe?

Three people enjoying JaM Cellars Butter wine at the pool.

The first day of summer is so close we can almost taste it. Wait! We CAN taste it! Butter and the whole lineup of JaM Cellars wines are your summer sipping besties, ready for fun in the sun. Only thing left to do, find out which of our wines is your summer vibe…

TAKE OUR HANDY WINE QUIZ solo, with your soul mate, or with your crew to match our wines with your best day of summer: sips, snacks, songs and shenanigans!


Butter Chardonnay

  • SIP: If you’re rockin’ Butter Chardonnay: You are adorable, fun and easy-to-love!

  • SNACK: With no party time to waste, enjoy one of these easy poolside snackers. Delish and as easy as 1-2-3 sips of a ButterCan!

  • SONGS: Something with a bit of EVERYTHING “awesome” in the Summer Festival JaMs poured by JaM Cellars, on iHeart Radio. Music festivals are basically your spirit animal.

  • SHENANIGANS: We know you love game time with besties. Get a little competitive with a friendly game of Butter Pool Pong.

JaM Cab

  • SIP: If you’re JaM Cab: You are sultry and chill - it’s always a vibe! Sip On: a GoVino full of juicy JaM, slightly chilled… Again, it’s the vibe!

  • SNACK: You enjoy the finer side of easy snacking! BBQ is the go-to, but you can also get your fancy on without all the work, dip into this JaM’n Berry Baked Brie.

  • SONGS: Love a smooth, chill vibe, check out JaMHappyHour with the fabulous Chris Pierce and his voice like deep red velvet.

  • SHENANIGANS: Never bothered with all that “busy”. Grab your blanket, bottles of JaM Cab, and lounge in the park with one of the top books to read in 2021 or just watch the sun come down…aaahhhh

Toast Sparkling

  • SIP: If you’re Toast Sparkling: you are dazzling, exciting and always down for a bubbling good time. Try our creamy twist to the classic Sunday bevi staple with our famous Creamsicle Toast-mosa.

  • SNACK: There’s no better snack buddy for Toast than toasts…but not just any toasts. Dive into our fav SUPER easy fancy toasts recipe!

  • SONGS: Pop Diva? Of course you are…check out JaMHappyHour with Cassadee Pope and dance yourself dizzy with fizzy!

  • SHENANIGANS: The fun never stops when you’re the life of the party! Ralley your besties and brunch it up like the queen of pop, fizz, clink that you are. The only question is to OJ, or not to OJ…

Sugar Sweet White

  • SIP: Feeling Sugar Sweet White? You are a mix of soft, sweet and the loveliest way. Sip on the Peachy-Queen Sugar-tini, for a touch tartness with your sweet… Who me?!

  • SNACK: Besides you, what does EVERYONE love?! A little sweet, a little savory, and oh-so-easy popcorn balls.  So simple you can make it in batches to share with your besties. 

  • SONGS:  Rock love songs are your anthem, and you’re playing them loud and singing along. Check out this Sugar Sweet Spotify playlist, JUST 4U.

  • SHENANIGANS: Plan a PJ sleepover (sounds like an excuse to go shopping!) with the girls, complete with an outdoor movie screening party! RomCom maybe? Here’s our list of favs.

Take the Quiz and text your bestie to compare notes. Then grab your summer plans and let’s GO! Shop JaM Cellars wines near you (or, get them delivered!) and soak in every minute of sunshine and fun. It’s been a minute summer, we missed you.

Time Posted: May 19, 2021 at 12:54 AM Permalink to Quiz Time! Which JaM Cellars Wine Is Your Best Summer Vibe? Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

We're Ready To Put The BUTTER Back In BottleRock!

Toasting BottleRock with a glass of JaM Cellars Butter wine


and we are coming in HOT for the 2021 festival. After the year that wasn’t, 2021 will be JaM Cellars' 5th year as Presenting Sponsor of this world-class wine and music festival, so we’re going big for our best year yet...

  • The JaM Cellars stage headliners are off the charts!

  • JaMPad stage gets you up close and personal with your fav upcoming artists!

    • Hang with us for dancing, full lineup of our delish easy-to-love wines, and the biggest glitterball you ever did see (it came in like a wreckingggg baaaall...). Stay tuned for the JaMPad lineup announcement coming soon!!

  • Butter and JaM Cab will be sippable throughout the festival!

    • GA, VIP, wine garden, silent disco, and the scrummy food garden. There’ll be no reason NOT to enjoy every #LastSipofSummer with us!

We’re so darn happy, we’re already celebrating with some sweet tix giveaways. Want more?! Tell your friends to be on the lookout for all the ways to win our sweepstakes. Free tix, upgrades, and JaMPad Clubroom access? Yes, please...Don’t miss it! Get signed up for The Scoop newsletter, follow us on Facebook and Insta, and like/share our posts for opportunities to WIN!

Who’s BottleRocking ready? We are.

Time Posted: May 19, 2021 at 12:28 AM Permalink to We're Ready To Put The BUTTER Back In BottleRock! Permalink

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