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Sip, smile and unwine-d...


JaM Cellars
May 17, 2022 | JaM Cellars

Butter Get Packing For BottleRock 2022

Butter Get Packing For BottleRock 2022

This isn’t our first rodeo! We’ve done our share of packing for music festivals and would like to give you our top tips for an easy-to-love weekend. Mainly, what you should (and shouldn’t) be packing for all upcoming sipping & JaMming shenanigans. You have more important things to do as you prep for the weekend, so sip back and relax. 

Below, we’ve rounded up a few “must-haves” for an epic, comfy, rockstar-worthy festival experience!

1.  Beach Blanket or Yoga Mat

We know you’re going to be dancing ‘til you drop. Make sure to pack a bright yellow (easy to find!) beach blanket or yoga mat so you have a cushy place to land when it’s time for a ButterBreak in the shade. You’ll be glad to chill on a whim when the mood strikes!

2. Crossbody or Fanny Pack

News flash! All bags brought onto the festival grounds must be 12x12x6” or less…Forget dragging a big ol’ purse all over, keep your essentials in a super cute holographic crossbody like this one. OR Consider this adorable yellow fanny pack or trendy yellow crossbody. Security-friendly AND keeps you cute while cruising through the entry gates?! You’re VIP status already! 

3. Reusable Water Bottle

Stay hydrated, BottleRockers and festie besties!! Here’s a helpful reminder to sip plenty of water between glasses of Butter. 

Reusable water bottles (up to 1L) are invited to the party, and so are these foldable yellow water bottles! All bottles must be empty when you enter the gates, then fill ‘em up and sip ‘em down at the water stations found throughout BottleRock. Good for the planet? Check. Will keep you hydrated? Double-check!

4. Sunglasses and Hats

This BottleRock, throw some shade…the good kind! 

Trends may come and go, but good sense never goes out of style. Don’t forget to pack a pair of sunglasses and a hat (or two) to provide a little shade from the dazzling California sun.

5. Face Wipes and Sunscreen

The cardinal sin of music festivals: slacking on skin protection! 

Keep your bronze, ditch the burn. Add a mini sunscreen and a pack of refreshing face wipes to your list. Dancing is hard work and your skin might be craving a cleanse. Face wipes will come in handy for those between-show-touch-ups.  Don’t forget to reapply the sunscreen! 

*Aerosol sunscreen is not allowed inside BottleRock, so grab a smaller bottle of your favorite sunblock and throw it in your fanny pack for those midday rays. 

6. Tame Your Mane

Keep your head bobbing and hair rocking. Pack a few headbands, hair clips, scarves or bandanas to tame your unruly mane and save time for more sipping and less straightening. 

Rely on the help of your festival-ready hair accessories to tame your tresses when the dancing starts. Also, consider packing a mini container of dry shampoo powder to make sure your beautiful locks stay fresh no matter how much rocking happens. 

7. Hand Sanitizer

This one probably goes without saying, but you’ll def want to remember a bottle of hand sanitizer. Soap can be hard to come by, and it’s never a bad thing to be extra cootie-free! More high-fives, please! 

8. Portable Phone Charger

No one likes the “low battery” during a music festival–especially when you're in the middle of the silent disco not knowing where your festie bestie is. Pack a portable phone charger to keep your phone alive and your crew connected. Back up plan: meet at the Butter Cab-ana! 

Forgot to pack something for your BottleRockin’ weekend? No worries! There will be an onsite general store for all things fashion, festival and fun! They’ll have things like gum, lip balm, over-the-counter meds, etc…. Thanks for thinking of basically everything, BottleRock!

What to Know Before You Go:

While you’re prepping and packing for BottleRock weekend, JaM out to our “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeartRadio

Don’t get caught with bad internet; get ahead of the game by downloading the festival app before you arrive. View the full lineups, check the schedules, and figure out where you want to be, and when. (Hint hint: you’ll definitely want to stop by the JaMPad and Butter Cab-ana for a very VIP experience!) 

Make sure you’re following us on @JaMCellars FB, Twitter and Insta for live festival updates, especially if you’re unable to make it in person this year. Snap your Butter-sippin’ #selfies and tag #JaMCellars on IG for a chance to get your own ‘grams reshared on the big screens! See you there, JaMFans!


Time Posted: May 17, 2022 at 3:15 AM Permalink to Butter Get Packing For BottleRock 2022 Permalink
JaM Cellars
May 16, 2022 | JaM Cellars

Grill & Chill; Our Favorite Memorial Day Wine and Grilled Food Pairings

Break out some ice-cold Butter Chardonnay and sip on these grilled food and wine pairings for a BUTTER twist on your Memorial Day weekend:

Grilled Peaches + Butter Chardonnay

What’s better than fresh, hot-off-the-grill peaches? Well, grilled peaches and a glass of ice-cold Butter, obviously! If you’ve never tried grilling peaches on a warm summer night, you need to try it ASAP. Everything's better with a little Butter!

The unexpected, smoky flavors of the grilled peach blend perfectly with Butter’s creami-licious hints of lemon and vanilla–a true match made in wine heaven. Simply put, this is the grill and wine combo you will be craving every time you spot a peach.

Sausages + Butter Bubbles

For those opting for grilled sausages on the coals this summer, Butter Bubbles is the perfect drink choice. 

The bright touches of Butter Bubbles will be a double delight next to the saltiness of the sausage (no matter which kind you’re using!) so don’t be shy–#Butter it up! Impress your grill-out guests and make sure to stock up on plenty of Butter Bubbles for all your grilling needs this Memorial day weekend. We’ll help you be the hostess with the mostess ;)

Grilled Corn with Basil Butter + ButterCans

We all know that ButterCans and corn on the cob are Memorial day weekend staples, but have you ever tried them together??

This grilled corn recipe kicks things up a few notches. Grill the corn to bring out its smoky-charred sweetness, then slather the cobs in a bright basil butter. The creaminess of Butter paired with the basil butter on the corn will leave you begging for more this summer. 

Our favorite part? They’re both deliciously hand-held for easy grab-and-go refreshment

Grilled Steak and Toast Sparkling 

A delicious Cab might be your default when it comes to a good cut of beef, but don't discount the deliciousness that bubbles can bring to the table. One of our favorite grill and wine pairings is something a little expected; red meat and ice cold Toast Sparkling

The texture from the bubbles and bright tropical notes cut through the richness of the steak and refreshes the palate in between every bite. Click here for 50 easy grilled steak recipes, and don’t forget to stock up on the sparkling

Don’t Let the Summer Fun Run Out!

Whether you're firing up the grill for steaks, veggies, or a ripe peach, we have something for everyone. Several amazing, easy-drinking wines to pair with them all summer long.

You’re tending the grill, hanging with besties, dancing along to this Summer JaMs playlist on Spotify… the very last thing you need to be worried about is the Butter running out. We’ve got the Butter covered, who’s on grill duty? Get all of the Butter you’ll need for your grill-outs delivered straight to your door with Drizly, InstaCart, and Amazon Fresh


Time Posted: May 16, 2022 at 1:32 AM Permalink to Grill & Chill; Our Favorite Memorial Day Wine and Grilled Food Pairings Permalink
JaM Cellars
May 10, 2022 | JaM Cellars

Countdown to BottleRock Napa Valley 2022

The countdown to BottleRock 2022 Napa Valley presented by JaM Cellars is ON! 

May 27th is coming in hot and we’re here to give you ALL the ways to JaM with JaM Cellars during the festival…let’s be honest, we all know the best fest is a Butter fest.

Whether you’re rocking a 3-DAY weekend or just joining for your fav day, here’s how to make the most of your JaM time on festival weekend:

JaM Cellars Main Stage

With headliners like Metallica, P!nk, and Twenty One Pilots taking the JaM Cellars main stage—you know we're in for an insanely great weekend of music.

Check out the full lineup here, download the BottleRock app and prep your festival schedule! 

JaMPad Stage 

If you’ve jammed with us before you’ll know, there’s no party like a JaMPad party! We’re bringing our in-person #JaMSessions to the festival and hosting live JaMSessions at the JaMpad–our very own acoustic stage and lounge at BottleRock Napa Valley

This unique stage gets you up close and personal with your fav artists like Michael Franti, Tai Verdes, and Marc E. Bassy. Hang with us for dancing, our full lineup of delish, easy-to-love wines, and the biggest disco ball you’ve ever seen. 

Can’t make it to BottleRock IRL this year? Don’t worry. Because we love you, we’ll be LIVE-streaming select JaMPad JaMSessions on @JaMCellars Facebook & YouTube! Be sure to follow us on FB, Insta, and Twitter for updates. 

PRO TIP: Between sets we have comfy lounge seating stage-side for you and your festie bestie to relax on the grass, and soak up the sun n’ sips. Take us there already!

Check out the full lineup HERE

The Butter Cab-ana

After you’ve danced til you drop, regroup with your besties at the NEW “Butter Cab-ana” overlooking the Verizon stage.

Fill your glasses with NEW Butter Cab and Butter Bubbles then get decked out in swag for the ULTIMATE rock-star selfie. Choose your props, accessories, and best Rockstar pose right on your own JaM Cellars stage…You need to see it to believe it. 

Wait! It gets EVEN Butter!! Every day at 5pm, head to the Butter Cab-ana for a LIVE meet and greet with BottleRock artists. PRO TIP: Stay tuned to our social channels for announcements! You will NOT want to miss these.  

With this state-of-the-art photo experience and our luscious lineup of everyday wines, you’ll be walking away with the best fest souvenir this side of Napa Valley. Sip, smile and share to be seen on the big screen!

Follow @JaMCellars on FB and IG to find out who’s hanging with us at the Butter Cab-ana. 

Keep Your Butter Flowing! 

Speaking of sipping, don’t try to rock without your wine! Our easy-to-love, deeelish wines will be pouring throughout the festival grounds. 

Here’s your wine key to locating (and refilling!) your fav sips all weekend long:

► Concessions stand throughout the wine garden, food garden, and GA festival grounds: Butter Chardonnay and JaM Cabernet 

► JaMPad VIP clubroom and JaMPad stage: Butter Chardonnay, JaM Cabernet, Toast Sparkling and Sugar Sweet White

► Butter Cab-ana: NEW Butter Cab and Butter Bubbles, alongside Butter Chardonnay and our JaM Cellars Napa Valley Sauvignon Blanc 

Ready…Set Your Schedule. 

Don’t get caught Butter-less and missing your fav band. Plan ahead and set your schedule! The best way to capture all the rock to your roll is to have a game plan.

Download the BottleRock app, easily select your top bands, get reminders, and get ready to roll. 

BottleRock AfterDark

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows! Party after the sun goes down with performances by CHVRCHES, The Wedding Band, and Iration, as you savor the full lineup of JaM’s easy-to-love wines in our beautiful downtown Napa ballroom

Who’s BottleRocking Ready?  

Get your pregame on with our luscious lineup of wines and “Summer Festival JaMs” playlist, poured by JaM Cellars on iHeart Radio––a delicious mix of all the artists performing at BottleRock 2022! 

If you’ll be BottleRock’ing from your backyard this year, follow the fun on our JaM Cellars Facebook, Instagram, and Twitter

 See you soon, Butter Babes!

Time Posted: May 10, 2022 at 8:42 AM Permalink to Countdown to BottleRock Napa Valley 2022 Permalink

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