The Scoop!
Sip, smile and unwine-d...

Summer Sips and Tunes in Napa
Summer is in full swing here at the JaM Cellars wine and music studio in downtown Napa! The sun is shining, LIVE music is bumping Thursdays 8-10pm & Friday-Saturdays 9-11pm, and (of course) wine is pouring. All that’s missing is YOU! Join us for a little sipping, swooning and crooning with up-and-coming local and touring artists.
August JaMSessions include:
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Jared Harper will serenade us at the start the weekend…he might even play us his newest single, “All For Me” August 5th
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Send Trails will kick off the weekend Aug 12th
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Other incredible artists in August include: Highway Poets, Morgan Miles, Off The Record and more joining us in the wine and music studio.
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Check the JaMSessions listings here and make a reservation to make sure you don’t miss a beat.
Can’t make it to Napa for our in-person JaMSessions? Get a sip of JaMSessions wherever you are with our virtual JaMHappyHours on FB LIVE Live and the JaMHappyHour podcast! Just make sure your glasses are full with plenty of wine to cheers with. Find your closest bottle here!

We’re Celebrating Wine and Cheese
July 25th is National Wine & Cheese Day
Which is just the perfect excuse to open some JaM Cellars wine and make some super yummy, guilt-free (whaaat? It’s a Holiday!!), cheesy snacks. Right?!
Creamy’n’Spicy: Creami-licious Butter Chardonnay takes this spicy Jalapeño Popper Grilled Cheese to the next level cooling the heat of this grilled cheese while bringing out the baked lemon fruitiness of your fav chardonnay.
Berry Meaty: Rich, dark JaM Cab punches way above its weight with these Philly Cheese Steak Sliders. All about the fruit (think blueberries, blackberries and plums), JaM Cab brings out the juicy satisfying char flavors of the steak. Yum!
Pop! Now it’s a party! Toast Sparkling’s brioche, bakery flavors sing with a spritz of cheddary flavor on this gourmet White Cheddar Popcorn. Nothing says party like a POP!
Sweet Tooth? Who doesn’t love a wine and cheese dessert pairing? This Perfect 5-Star No Bake Cheesecake brings out all delicate tropical-fruit flavors of Sugar Sweet White. Sweet never tasted so Mmmm Mmmm GOOD.
Have a surprisingly delicious wine and cheesy snack that we need to know about? Tag us on Facebook or Instagram so we can totally drool along with you! Yum! @JaMCellars #JaMCellars

BottleRock’s Better with Butter!
BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.
Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine ...
Pre-Game:
While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.
Game-Plan Your Set List:
First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!
Max out your fest experience with:
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#LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.
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Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.
Up next!:
After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!
We can’t wait to get our fest on with you all!
JaM Cellars
xoxo
Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.

Butter Get Picnicing—Tips 4 U
Hooray! July is #NationalPicnicMonth and we’re ready for some fun (and Butter) in the sun! Grab your gingham, govinos and head to greener pastures for the chic-est summer wine-sippin’ picnic you ever did see!
Here’s how to have a Butter picnic…
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Stock up on #SummerSippers! No great picnic started with a salad, so get your Butter Chardonnay, Toast Sparkling and Sugar Sweet White delivered pre-chilled right to your door, or simply pick them up from your nearest wine aisle on the way! Just pop your zip code into our WineFinder to find your closest store.
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Turn up the JaMs! Once you’ve laid out your blanket and cracked open your first ice-cold ButterCan, you’re just a button click away from getting the alfresco fiesta officially started! Grab that wireless speaker and press play on our "Summer Festival JaMs poured by JaM Cellars" playlist on iHeart Radio. It’s full of our fav festival hits and freshly updated with the 2021 lineup for Ohana and BottleRock!
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Easy-peasy and eco-friendly! Save the mess and waste by pre-packing individual servings cup-o-charcuterie, pre-made sandwiches, and some jam-jar salads. In some eco-friendly picnic-ware. Remember to pack out what you bring in! ButterCans and wine bottles are ready to recycle! #Picnicgoals achieved.
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Friendly Fun! Whether you’re at the park, beach, or back-yarding it, the ultimate day party picnic isn’t complete without a little friendly competition with your besties. We’re talking larger-than-life Connect 4, or go ahead and pack your bocce set! OR, for the ultimate DIY repurposing just stack up your used ButterCans for Butter Bowling! Pass me another ButterCan, please!
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Stay cold, ice-cold! July = sizzling summer temps! Keep it cool with handheld misters and a cooler full of ice (on wheels!). The last person to show is responsible for grabbing an extra bag of ice on the way over (it’s never too much!). Not only will your Butter, Toast Sparkling and Sugar Sweet White stay chilled, you can also use it to dip in your own personal cooling towel to stay hella chill.
And as simple as that you’ve got yourself the most perfectly executed #JaMCellars sippin’ picnic plan all #NationalPicnicMonth long! Snap some pics for the ‘gram and sip, smile and share! @JaMCellars #JaMCellars
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