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JaM Cellars
August 25, 2021 | JaM Cellars

Butter Get Packing!

Packing for BottleRock weekend 2021

Grab your weekender, we’re making it easy-peasy to pack all the essentials for BottleRock weekend 2021! Let us be your guide to exactly what you need (and nothing you don’t) so that all you need to think about is where your next glass of Butter is coming from. 

Rockstar-approved BottleRock essentials:

• Rules are rules…but who says we can’t be stylish about it? Purses, clutches, and totes (no backpacks please!) must be 12x12x6” or less. Opt for a stylish Butter-style crossbody that’s security-friendly AND keeps you cute while cruising through the entry gates!

• Stay hydrated, my friends. You’ll thank us tomorrow for the reminder to sip water between glasses of Butter. Reusable bottles up to 1L are welcome to the party, and you can fill ‘em up at water stations around the festival. 

• Shop ’til you rock! Peep the 2021 Festival Fashion trends as inspo for your weekend outfits. 

• A festival babe is prepared for wherever her feet may take her—pack comfy flats for the festival….and a pair of chic heels for the after-party. 

• Go on, spread out after you’ve rocked your heart out! Beach blankets and towels like these will keep you dirt-free during the downtime between sets. 

• The sun doesn’t set on party rockers! Pack your #ButterSunnies, or peep your fav artists through these Butter colored glasses all weekend long.

• Keep that glow, girl. Non-aerosol sunscreen is a must, so grab a creamy sunscreen like Beach Bum sunscreen and find someone to help you get those shoulders. That’s what #FestieBesties are for, right?!

• Why wait for WiFi speeds? Get ahead of the game by downloading the festival app before you arrive. Pre-plan your stage routes so you don’t miss a single headliner! Pro tip: the JaMPad and the JaM Cellars main stage are your go-to’s. 

All you need now is to get your Butter-licious self out here…we’re going BottleRock-ing! Make sure you’re following us on FB, Twitter and Insta for live festival updates. Snap your Butter-sippin’ #Selfies and tag #JaMCellars for a chance to get your own ‘grams reshared on the big screens! See you there, JaMFans!


Time Posted: Aug 25, 2021 at 4:00 AM Permalink to Butter Get Packing! Permalink
JaM Cellars
August 25, 2021 | JaM Cellars

The Lazy Labor Day Guide. Labor Less, Wine More!

Woman in backyard lawnchair enjoying glass of JaM Cellars wine

Labor Day, already!? Someone needs to give summer a speeding ticket! Our motto: more wine and less laboring on Labor Day. Especially when it comes to the noms. Whip up something easy and delicious with these holiday weekend treats so you can just kick back and enjoy the last sips of summer. 

• Make breakfast easy-breezy with a Toast-mosa and Overnight French Toast!  Stick it straight in the oven and don’t move a muscle after that (except to top off your glass)—no mixing required!

• These Pimento Cheese Sliders are the perfect snackable app with your fav #SummerSipper—plus, they’re mini, which means you can have as many as you want!

• Put that leftover bread to use with this Summer Panzanella Salad—throw it in the cooler with your ButterCans on your way to the party. The travel time lets the bread soak up the dressing goodness on the way over. Yum!

• Sun’s out, buns out! No really, buns are out and these Bunless Burger Bites are IN. 

• No clean up? Sign us up for that! These Philly Cheesesteak Foil Packs do the work for you on the grill, while you enjoy some ButterCans in the pool. 

Online Delivery Options

The party don’t stop ’til the wine runs out…which could be a while thanks to all the online delivery options! Order up your fav #SummerSippers like Butter ChardonnayToast Sparkling, & Sugar Sweet White. Get them delivered right to your door or pick them up at your closest wine aisle. Soak up every last minute of your long weekend, no work required. Cheers to a deliciously-lazy Labor Day! 

Time Posted: Aug 25, 2021 at 1:16 AM Permalink to The Lazy Labor Day Guide. Labor Less, Wine More! Permalink
JaM Cellars
August 19, 2021 | JaM Cellars

JaMPad Lineup–The Best JaM Party at BottleRock

BottleRock schedule

Hey BottleRockers, the official JaMPad lineup is finally HERE. And we are BRINGING it!

JaM with us at the #JaMPad, our very own acoustic stage and lounge at BottleRock Napa Valley. Acoustic sets and chats with Matt Nathanson, Big Freedia, Walk Off The Earth and more (yes, we’re totally name-dropping!) Plus grab all your fav sips Butter, JaM Cab, Toast Sparkling, NEW Sugar Sweet White, and the ultimate summer festival sip the SugarSpritz Watermelon wine-tail. If you’ve jammed with us before you’ll know, there just ain’t no party like a JaMPad party! Plus get scanned by a JaMbassador to enter to win BottleRock 2022 passes.

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all afternoon long! Kicking off with Peter Harper at 1:45PM on Friday, and closing down the house Sunday at 7.15pm with The Alive. Plus we’ll be kicking back with some of JaM Cellars' main squeezes from #JaMHappyHour sessions like Mondo CozmoSam Johnson, and Chris Pierce. Find us on the north end of the JaM Cellars main stage green under the beautiful Butter-yellow tent. Go on and build your schedule to make sure you don’t miss the best wine and music mash-up at the festival.

And, ‘cause we love you, even if you can’t be there IRL, we’ll be live-streaming the performances on @JaMCellars Facebook & Youtube. Follow us all weekend long on FB, YouTube and the ‘Gram.

Closures During Labor Day Weekend

While we’re BottleRockin’ all Labor Day weekend-long the JaM Cellars wine and music studio in downtown Napa will be closed from Friday, September 3rd through Monday, September 6th and reopening Tuesday, September 7th. Got post-BottleRock Blues? Get more live music every Thursday, Friday and Saturday! Check JaMSessions listings here or follow us on social. We do fill up fast, so reservations are recommended!

Time Posted: Aug 19, 2021 at 10:30 AM Permalink to JaMPad Lineup–The Best JaM Party at BottleRock Permalink
JaM Cellars
August 13, 2021 | JaM Cellars

Savor The Last Sips Of Your #SummerBucketList With JaM Cellars

Savoring JaM Cellars wine with friends in front of their RV

Darker mornings? Fall fashions in stores? Kids back to school? Hold up…we’re so not ready for summer to be over!

Tips for Slowing Down

To slow things down, we’ve got wine-derful tips to max out your #SummerBucketList and savor every last sip of summer. Fill your govino, grab your ButterCans, and give summer a speeding ticket before sweater weather comes for us…

Make a splash! Are you more of a slip’n'slide or a pool floatie babe? Either way soak up some rays in swimwear with your ButterCans floating alongside you.

Sundays are for BFF brunch. Get the gals together for the ultimate #SundayFunday patio sesh. Make it brunch potluck style and of course don’t forget the bottomless Toast-mosas!

Outdoor Oscars. Love the movies, but not ready to give up the outdoors? Build your own “dive-in” movie experience in your backyard, complete with a blow-up pool lounge, movie screen, plenty of movie-theatre candy and Sugar Sweet White!

Root, root, root for the home team. Whether you’re watching on the field or streaming from home, grab some ButterCans and crackerjacks ‘cause nothing says “summer” like a good ol’ fashioned game of baseball and Butter! Gooo team!

Star light, star bright. Set up a backyard “glampsite” complete with a chic teepee, plenty of blankets and some twinkle lights. Set up the s’mores station and keep a bottle of JaM Cab handy for a night of cozy stargazing with your babe or besties. 

Dance like no one is watching. Host your own SILENT DISCO with a group of your #festiebesties. Tell your pals to bring the Butter and have everyone plug in their headphones and tune into Summer Festival JaMs playlist poured by JaM Cellars on iHeart Radio!

Sunsets are made for sipping. It's ok if you’ve slept in this summer because sunsets are the best. Cozy up with your sweetheart, grab a bottle of JaM Cab, and romance the evening away as the sun sets on your perfect summer season…

Have even better ways to sip summer longer? Share your #SummerBucketList with us @JaMCellars on Facebook and Instagram, But first, stock up on all the JaM Cellars wines you need to keep that summer state of mind to the very last drop. 



Time Posted: Aug 13, 2021 at 4:21 PM Permalink to Savor The Last Sips Of Your #SummerBucketList With JaM Cellars Permalink

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