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JaM Cellars
September 24, 2020 | JaM Cellars

Sweet Never Tasted So Good...

Pouring JaM Cellars Sugar into glass

Sweet never tasted SO good…

We’ve got a sweet tooth that only Sugar will cure! Every now and then we all crave a little something sweet, and right now, maybe a little more than usual? Seeing as you asked, John and Michele decided to add another easy-to-love wine to the JaM Cellars line up…

Sugar Sweet White is a delightfully fresh, bright and balanced Californian Moscato with just the right kiss of sweetness. Super fruity, refreshing, lower alcohol, and just perfect to put a smile on your face.

Here’s a few fun tips for enjoying Sugar Sweet White. After all…who wants just a spoonful, when you can have a glassful!

• So Chill. Sugar is delicious when served chilled straight from the fridge or ice bucket. Check out these fast-chilling tips (according to science) to get your bottle chilled down fast! 

• Sweet Chic. These v cool vintage coup glasses make this perfect aperitif feel extra chic. Pop them in the freezer 30 minutes before you serve to keep things frosty and fancy.

• Go Big or Go Salty. Sweet and salty is a rock-star combo. Go, “Nothing Fancy”, style with this creamy sesame turmeric dip or dig into your favorite bag of potato chips. Doritos? Kettle Chips? Your house, your rules.

• Spice it Up. Sweeter wines, like Sugar, make a great date with something spicy! Check out this round-up of bougie spicy snacks, or order in some spicy Pad Thai or Kung Pow Chicken from your local go-to delivery to keep it low-key.

• A Bite of Bitter (say that 5 times fast!). Lay out a pickle-y bitter-y snack-y board to sample for a bittersweet snack-a-long adventure. Include some of these quirky pickles, a batch of parm brussel sprouts in the air-fryer you’ve been meaning to use, and this yum-licious candied orange peel dipped in dark chocolate.

• Double Down on Dessert. Sweet wines with dessert is another level. Layout bowls of your favorite candy treats buffet-style to sample and snack while you sip after dinner. You can even DIY your own version of your fave candy bar at home!

Hey sugar, sugar…your sweet tooth is calling. Find Sugar in the wine aisle of your local grocery or big box store here, or buy online. Make it even sweeter with this perfect playlist to sip along to.

Time Posted: Sep 24, 2020 at 2:35 AM Permalink to Sweet Never Tasted So Good... Permalink
JaM Cellars
September 23, 2020 | JaM Cellars

JaMs On The Patio and in The Studio!

Let's JaM Into Fall Together!

Soaking up the sun!

As sweater weather vibes are heading our way, we are soaking up every last bit of sun in downtown Napa at the JaM Cellars wine and music studio! Cozy up and enjoy your favorite Butter Chardonnay, JaM Cab, Toast and now Sugar Sweet White with our indoor or outdoor tasting experiences that keep things safe and delicious.

Safety while sipping is our #1 priority now and always. You can visit with us knowing that our JaMbassadors are at-the-ready to create a safe, clean and enjoyable scene every sip of the way. Reservations are required since we have reduced capacity in the studio to keep us all at just the right distance. You can read more about our commitment to your safety while you’re JaM’ing with us here.

Missing live music? Yeah, us too. We can’t wait to bring back in-studio live music. But for now whether sipping with us in Napa or at home, you can join our virtual JaMHappyHours Wed thru Friday at 4pm on Facebook.

If you can’t get to Napa right now join the JaMClub and wine will appear on demand, just like magic! Crack open your very own stash of Butter Chardonnay, JaM Cabernet, Toast Sparkling or Sugar Sweet White and crank up the volume to the Summer Festival JaMs poured by JaM Cellars on iHeart Radio. You’ll create your own Napa vibe in true JaM style right from the comfort of your living room!

Whether in-person or virtual, we can’t wait to sip with you, and we’re grateful that we can keep doing what we love: sharing awesome, easy-to-love wines with you!


Time Posted: Sep 23, 2020 at 6:00 AM Permalink to JaMs On The Patio and in The Studio! Permalink
JaM Cellars
September 3, 2020 | JaM Cellars

This is a #JaMGoodCabernet!

This is a #JaMGoodCabernet!

How it started...

As the temperatures start to dip, we’re feeling cozy and craving some JaM Cabernet—the wine that started it all for JaM Cellars. It’s a cool story we don’t share very often, so pour a glass a settle in for the story…

John and Michele met in high school in Napa Valley. John’s family had recently moved there to realize his parents’ dream of growing grapes and making wine. Michele’s family is 4th generation Napan and owned a vineyard in the Oak Knoll District of Napa Valley.

John and Michele’s journey together started to take shape while at college at San Diego State University. “I finally know what I want to do,” John said to Michele in their final year. “I’m going to start a business farming vineyards for others, make enough money to grow my own grapes, and start my own winery.”

“That’s great John,” Michele replied, “how long’s that going to take?” “That’s the best bit,” he said, “just 10-15 years!” At which point Michele raised her eyebrows and decided to get back to studying for her exams…

Fast-forward ten years to 2007; John had his own Napa Valley wine label John Anthony Vineyards in its 3rd vintage. Early accolades from the wine press including a 92 Pt score from Wine Spectator had put John’s new label on the Napa Valley map. And then in 2008 the great recession hit.

“I was just getting started. I knew how to make great wines at $100+, but few people could afford them.” John recalled. “I asked myself: How I could make great quality wines that were accessible to anyone, anytime?”

Working together to start a family and make their way in the wine world, John and Michele took a risk to buy grapes and start a new brand. While everyone else was pulling back on production, John and Michele were racing forward. They called their new venture JaM Cellars, short for John and Michele.

JaM Cellars’ first wine was JaM Cabernet, affectionately known as JaM Cab. The wine was delicious: rich, bold, and full of dark, ripe-berry flavors—fitting to its name. This new wine challenged people’s expectations. In the face of expensive brands that led with sophistication, complexity, and formality, JaM Cab was simple to understand, easy-to-love, and importantly, was under $20.

Since its first vintage in 2008, JaM Cab has found a loyal following and acclaim, including a 90 Pt score from Wine Enthusiast, and gold medals at TexSom and New World International Wine competitions. John continues to make JaM Cellars wine in the only way he knows how—the absolute best quality fruit he can find, meticulous winemaking with our unique blend of American oak, and flavors that pack a punch beyond their price point. We like to say that if you love bold, rich, and luscious red wines, we’ve got a helluva #JaMGoodCabernet for you.

Find JaM Cab in the wine aisle or delivered to your door in under 60 minutes! 

Time Posted: Sep 3, 2020 at 7:00 AM Permalink to This is a #JaMGoodCabernet! Permalink

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