Sip, smile and unwine-d...
Hey BottleRockers, the official JaMPad lineup is finally HERE. And we are BRINGING it!
JaM with us at the #JaMPad, our very own acoustic stage and lounge at BottleRock Napa Valley. Acoustic sets and chats with Matt Nathanson, Big Freedia, Walk Off The Earth and more (yes, we’re totally name-dropping!) Plus grab all your fav sips Butter, JaM Cab, Toast Sparkling, NEW Sugar Sweet White, and the ultimate summer festival sip the SugarSpritz Watermelon wine-tail. If you’ve jammed with us before you’ll know, there just ain’t no party like a JaMPad party! Plus get scanned by a JaMbassador to enter to win BottleRock 2022 passes.
JaMPad JaMSessions happen between sets on the JaM Cellars main stage all afternoon long! Kicking off with Peter Harper at 1:45PM on Friday, and closing down the house Sunday at 7.15pm with The Alive. Plus we’ll be kicking back with some of JaM Cellars' main squeezes from #JaMHappyHour sessions like Mondo Cozmo, Sam Johnson, and Chris Pierce. Find us on the north end of the JaM Cellars main stage green under the beautiful Butter-yellow tent. Go on and build your schedule to make sure you don’t miss the best wine and music mash-up at the festival.
And, ‘cause we love you, even if you can’t be there IRL, we’ll be live-streaming the performances on @JaMCellars Facebook & Youtube. Follow us all weekend long on FB, YouTube and the ‘Gram.
Closures During Labor Day Weekend
While we’re BottleRockin’ all Labor Day weekend-long the JaM Cellars wine and music studio in downtown Napa will be closed from Friday, September 3rd through Monday, September 6th and reopening Tuesday, September 7th. Got post-BottleRock Blues? Get more live music every Thursday, Friday and Saturday! Check JaMSessions listings here or follow us on social. We do fill up fast, so reservations are recommended!
Darker mornings? Fall fashions in stores? Kids back to school? Hold up…we’re so not ready for summer to be over!
Tips for Slowing Down
To slow things down, we’ve got wine-derful tips to max out your #SummerBucketList and savor every last sip of summer. Fill your govino, grab your ButterCans, and give summer a speeding ticket before sweater weather comes for us…
• Outdoor Oscars. Love the movies, but not ready to give up the outdoors? Build your own “dive-in” movie experience in your backyard, complete with a blow-up pool lounge, movie screen, plenty of movie-theatre candy and Sugar Sweet White!
• Root, root, root for the home team. Whether you’re watching on the field or streaming from home, grab some ButterCans and crackerjacks ‘cause nothing says “summer” like a good ol’ fashioned game of baseball and Butter! Gooo team!
• Star light, star bright. Set up a backyard “glampsite” complete with a chic teepee, plenty of blankets and some twinkle lights. Set up the s’mores station and keep a bottle of JaM Cab handy for a night of cozy stargazing with your babe or besties.
• Dance like no one is watching. Host your own SILENT DISCO with a group of your #festiebesties. Tell your pals to bring the Butter and have everyone plug in their headphones and tune into Summer Festival JaMs playlist poured by JaM Cellars on iHeart Radio!
• Sunsets are made for sipping. It's ok if you’ve slept in this summer because sunsets are the best. Cozy up with your sweetheart, grab a bottle of JaM Cab, and romance the evening away as the sun sets on your perfect summer season…
Have even better ways to sip summer longer? Share your #SummerBucketList with us @JaMCellars on Facebook and Instagram, But first, stock up on all the JaM Cellars wines you need to keep that summer state of mind to the very last drop.
Summer is in full swing here at the JaM Cellars wine and music studio in downtown Napa! The sun is shining, LIVE music is bumping Thursdays 8-10pm & Friday-Saturdays 9-11pm, and (of course) wine is pouring. All that’s missing is YOU! Join us for a little sipping, swooning and crooning with up-and-coming local and touring artists.
August JaMSessions include:
Jared Harper will serenade us at the start the weekend…he might even play us his newest single, “All For Me” August 5th
Send Trails will kick off the weekend Aug 12th
Other incredible artists in August include: Highway Poets, Morgan Miles, Off The Record and more joining us in the wine and music studio.
Can’t make it to Napa for our in-person JaMSessions? Get a sip of JaMSessions wherever you are with our virtual JaMHappyHours on FB LIVE Live and the JaMHappyHour podcast! Just make sure your glasses are full with plenty of wine to cheers with. Find your closest bottle here!
July 25th is National Wine & Cheese Day
Which is just the perfect excuse to open some JaM Cellars wine and make some super yummy, guilt-free (whaaat? It’s a Holiday!!), cheesy snacks. Right?!
Creamy’n’Spicy: Creami-licious Butter Chardonnay takes this spicy Jalapeño Popper Grilled Cheese to the next level cooling the heat of this grilled cheese while bringing out the baked lemon fruitiness of your fav chardonnay.
Berry Meaty: Rich, dark JaM Cab punches way above its weight with these Philly Cheese Steak Sliders. All about the fruit (think blueberries, blackberries and plums), JaM Cab brings out the juicy satisfying char flavors of the steak. Yum!
Sweet Tooth? Who doesn’t love a wine and cheese dessert pairing? This Perfect 5-Star No Bake Cheesecake brings out all delicate tropical-fruit flavors of Sugar Sweet White. Sweet never tasted so Mmmm Mmmm GOOD.
BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.
Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine ...
While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.
Game-Plan Your Set List:
First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!
Max out your fest experience with:
#LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.
Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.
After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!
We can’t wait to get our fest on with you all!
Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.
Hooray! July is #NationalPicnicMonth and we’re ready for some fun (and Butter) in the sun! Grab your gingham, govinos and head to greener pastures for the chic-est summer wine-sippin’ picnic you ever did see!
Here’s how to have a Butter picnic…
Stock up on #SummerSippers! No great picnic started with a salad, so get your Butter Chardonnay, Toast Sparkling and Sugar Sweet White delivered pre-chilled right to your door, or simply pick them up from your nearest wine aisle on the way! Just pop your zip code into our WineFinder to find your closest store.
Turn up the JaMs! Once you’ve laid out your blanket and cracked open your first ice-cold ButterCan, you’re just a button click away from getting the alfresco fiesta officially started! Grab that wireless speaker and press play on our "Summer Festival JaMs poured by JaM Cellars" playlist on iHeart Radio. It’s full of our fav festival hits and freshly updated with the 2021 lineup for Ohana and BottleRock!
Easy-peasy and eco-friendly! Save the mess and waste by pre-packing individual servings cup-o-charcuterie, pre-made sandwiches, and some jam-jar salads. In some eco-friendly picnic-ware. Remember to pack out what you bring in! ButterCans and wine bottles are ready to recycle! #Picnicgoals achieved.
Friendly Fun! Whether you’re at the park, beach, or back-yarding it, the ultimate day party picnic isn’t complete without a little friendly competition with your besties. We’re talking larger-than-life Connect 4, or go ahead and pack your bocce set! OR, for the ultimate DIY repurposing just stack up your used ButterCans for Butter Bowling! Pass me another ButterCan, please!
Stay cold, ice-cold! July = sizzling summer temps! Keep it cool with handheld misters and a cooler full of ice (on wheels!). The last person to show is responsible for grabbing an extra bag of ice on the way over (it’s never too much!). Not only will your Butter, Toast Sparkling and Sugar Sweet White stay chilled, you can also use it to dip in your own personal cooling towel to stay hella chill.
And as simple as that you’ve got yourself the most perfectly executed #JaMCellars sippin’ picnic plan all #NationalPicnicMonth long! Snap some pics for the ‘gram and sip, smile and share! @JaMCellars #JaMCellars
We’re JaMming to freedom, friendship and FUN this 4th of July as we roll out the “Red, Wine & Blue” to celebrate America’s Birthday! While you’re grillin’, chillin’ and sippin’, here’s 4 super-easy white and blue recipes to go with your rich, red JaM Cab all firework day long.
White Mac & Cheese: Is there anything more all-American than Mac & Cheese? Go ahead and prep this delish dish beforehand so all you have to do is reheat your yummy comfort food and keep the party rocking!
Blue Cheeseburger: This indulgent Blue Cheeseburger is sure to win some smiles with plenty of bacon, because ‘Merica!
Blue Cheese Sauce: Grab ALL the dipping stuff because you won’t be able to get enough of this cool creamy dipping sauce. We’re talking carrots, celery, and chips galore.
JaM Cab Red: Juicy JaM Cab is so easy to love, even your beer-drinking buddies are gonna ask for a second glass. The perfect addition to your July 4th spread with its rich, smooth California vibes. Make sure you have more than a few bottles on hand.
With one last pop-fizz-clink, we’re also wishing a “Happy Birthday” to John the “J” in JaM Cellars. John, you deserve all the cheers, fireworks and celebrations as you share America’s birthday. May the day sparkle like a glass of Toast. Love from your JaMily xoxoxo
Life is #Butter with sandals, that’s one opinion we’ll never flip-flop on. It’s exactly why we invite you to come as you are, summer attire and all, to JaM with us at the JaM Cellars wine and music studio in downtown Napa for our summer series of live JaMSessions!
Come and get your JaM on every Thirsty Thursday 8-10p.m., and Friday & Saturday from 9-11p.m.
Seating is limited so snag your reservation while you can! Here’s a sneaky sip of what to expect:
- Get groovy on Thursday, June 24th with Journey Day & Belle.
- Put on your party pants Friday, June 25th with Caitlin Jemma.
- Then keep it cool on Saturday, June 26th with The Frozen Radicals.
- Rock into the Holiday weekend with local favorite Roem Baur July 1st, Sebastian St. James July 2nd, and Benny Bassett on July 3rd.
If you can’t make it IRL, catch recorded and LIVE virtual JaMHappyHour shows, including this month’s shows like Caitlin Jemma, Sebastian St. James, and more! Check the JaMHappyHour podcast episodes for more tunes, no matter if you’re near or far. New episodes released weekly on #WineWednesday!
You know what’s perfect for a #HotGirlSummer #SundayFunday? A cool glass of Butter Chardonnay and the best tunes, of course. Whether you’re looking for chill house vibes or dance floor anthems, we’ve put together our Top 10 mix of all the best summer JaMs…
Still need more summer JaMs??
Tune in and sip on our Summer Festival JaMs playlist on iHeart Radio! This station is freshly updated with the BottleRock 2021 artists coming to BottleRock for the #lastsipofsummer. Do. Not. Miss. This!
Here’s how to bring the Butter, JaM and Toast with you no matter where (or how) you wander…
For The Backpacking Camper: Daring and ready to get rowdy on the wide-open trails? You bet!
Keep your ButterCans cool and accessible on your adventure with one of these top backpack coolers.
Trek through the woods in style with the cutest hiking outfits. No need to sacrifice style when sipping in the outdoors!
For The Traditional Tent Camper: Armed with all the tricks of the trade to make the great outdoors comfy and cosy.
Use these tips to build the perfect campfire. Or Butter yet, crack open your ButterCan and provide the moral support while someone else does the heavy lifting (Hey! You’re on wine pouring duty!)
Kick back and sip in the fresh air while swinging in your Butter yellow portable hammock.
For The Backyard Camper: Visit Mother Nature AND all the amenities of home? Duh!
Set out a blanket, sip and stargaze on your home WiFi with one of these constellation apps.
For The Glam Glamper: When thread-count, plumbing and all the mod cons are the ONLY way to travel.
Plan your trip to one of these top 10 Airbnb’s to glamp in anywhere in the US.
Don’t have your own Airstream? Head to one of AutoCamp’s cool spots for an unforgettable night or two. Made better with Butter, of course!
Pop open that Toast Sparkling bubbly and slip into the conveniently close hot tub for some stargazing.
In honor of National Camping and Great Outdoors Month, we’ll leave you with a final deep thought that even Emerson would appreciate: People in sleeping bags are the soft tacos of the bear world. And the only thing to love more than tacos, are tacos paired with Butter! 😁
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