Skip to main content
Mobile Menu
Cart 0 items: $0.00
Get The Scoop!

The Scoop! 
Sip, smile and unwine-d...


JaM Cellars
May 19, 2021 | JaM Cellars

Birthday Wine, Deals and Music For You, Me, Them…Everybody!

JaM Cellars Wine & Music StudioCue the B-day JaMs and light the candles on our cake­, JaM Cellars wine and music studio in downtown Napa is turning FIVE this month! Five fabulous years of pouring delicious JaM Cellars wines, hosting live music, and bringing together JaMFans to Napa from near and far. It’s been a wine-derful ride and we can’t wait to keep rockin’ for many more!

Because it's our birthday we ALL get to have our cake, and eat it too…

  • Party packs of wine with discounts and shipping deals! Check out our birthday special party packs of exclusive Napa Valley wines, ONLY available at the Napa studio and shipped directly to you!

  • LIVE MUSIC IS BACK, BABES! Super pumped to announce that JaMSessions are back at the studio every Thursday, Friday, and Saturday at 7pm in May.

    • Swing by on Thursday, May 20th for a little acoustic solo with Eric Wiley

    • Lean into the weekend on Friday, May 21st with John Vicino

    • Rock into Saturday, May 22nd with Rocky Michaels 

    • Pick it up all over again on Thursday, May 27th with David Ronconi, and around and around we go! 

    • Seating is extremely limited and safely-spacious seating is a MUST, so book your seats NOW

  • Toast with Toast—join us daily at 5.15pm for a celebratory splash of Toast Sparkling to celebrate! 

Cheers to the JaM Cellars wine and music studio being 5 years young! Join us here and remember to sip, smile and share #JaMCellars.

John and Michele

Time Posted: May 19, 2021 at 12:51 PM Permalink to Birthday Wine, Deals and Music For You, Me, Them…Everybody! Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

5 Tips To Be Wine-Season Ready

Playing tennis and keeping cool with JaM Cellars Butter

Our fav "wine holidays” are coming in HOT this month: National Wine Day (Tuesday, May 25th); Chardonnay Day (Thursday, May 27th); and Memorial Day (Monday, May 30th)…phew!

Here’s how not to break a sweat and keep cool all wine season-long…

  1. Stock up. Clear some fridge space and head to your closest Butter stock-up station. Not much room in the fridge? Pick a dark cool space to keep your Butter fresh and creamy and tell Alexa to remind you to fill the fridge before bed. Prefer “just-in-time” delivery? Get Butter on your doorstep with Drizly, Instacart, or Amazon Fresh. HOT TIP: Get $5 off your first order with Drizly!

  2. Get outside. It’s official Butter is even better chillin’ outside and even easier with ButterCans. Perfect for filling one of these top coolers for a fun day at the beach, river, park or even just your backyard.

  3. Best. Guest. Ever. Bringing your favorite Butter to share with your gal pals? Arrive cool, collected, and prepared to pop bottles with these chilling wine sleeves and some reusable GoVinos. Sip carefree knowing you’ll never break your glass, no matter how many cheers you make!

  4. Relax. Wherever your best Butter adventure takes you, never be without an ultimate chill spot. Pack your Butter yellow Turkish towel or these handy folding chairs. A hammock for the pool? Yes please! Don’t forget your ButterCan needs its own floating koozie too!

  5. Tune in and Turn it UP. We’ve already made your Butter-perfect Summer Festival JaMs playlist updated with this year’s festival artists.

Wine Holidays make the best #ButterDays. Stay stocked, prepped and ready for whenever the moment hits. Find your favorite JaM Cellars wine near you, get it delivered, or shop online at our JaMStore and be ready to wine all season long. Tag us on your best #ButterDays this wine season–#JaMCellars on FB and Insta!



Time Posted: May 19, 2021 at 1:01 AM Permalink to 5 Tips To Be Wine-Season Ready Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

Quiz Time! Which JaM Cellars Wine Is Your Best Summer Vibe?

Three people enjoying JaM Cellars Butter wine at the pool.

The first day of summer is so close we can almost taste it. Wait! We CAN taste it! Butter and the whole lineup of JaM Cellars wines are your summer sipping besties, ready for fun in the sun. Only thing left to do, find out which of our wines is your summer vibe…

TAKE OUR HANDY WINE QUIZ solo, with your soul mate, or with your crew to match our wines with your best day of summer: sips, snacks, songs and shenanigans!


Butter Chardonnay

  • SIP: If you’re rockin’ Butter Chardonnay: You are adorable, fun and easy-to-love!

  • SNACK: With no party time to waste, enjoy one of these easy poolside snackers. Delish and as easy as 1-2-3 sips of a ButterCan!

  • SONGS: Something with a bit of EVERYTHING “awesome” in the Summer Festival JaMs poured by JaM Cellars, on iHeart Radio. Music festivals are basically your spirit animal.

  • SHENANIGANS: We know you love game time with besties. Get a little competitive with a friendly game of Butter Pool Pong.

JaM Cab

  • SIP: If you’re JaM Cab: You are sultry and chill - it’s always a vibe! Sip On: a GoVino full of juicy JaM, slightly chilled… Again, it’s the vibe!

  • SNACK: You enjoy the finer side of easy snacking! BBQ is the go-to, but you can also get your fancy on without all the work, dip into this JaM’n Berry Baked Brie.

  • SONGS: Love a smooth, chill vibe, check out JaMHappyHour with the fabulous Chris Pierce and his voice like deep red velvet.

  • SHENANIGANS: Never bothered with all that “busy”. Grab your blanket, bottles of JaM Cab, and lounge in the park with one of the top books to read in 2021 or just watch the sun come down…aaahhhh

Toast Sparkling

  • SIP: If you’re Toast Sparkling: you are dazzling, exciting and always down for a bubbling good time. Try our creamy twist to the classic Sunday bevi staple with our famous Creamsicle Toast-mosa.

  • SNACK: There’s no better snack buddy for Toast than toasts…but not just any toasts. Dive into our fav SUPER easy fancy toasts recipe!

  • SONGS: Pop Diva? Of course you are…check out JaMHappyHour with Cassadee Pope and dance yourself dizzy with fizzy!

  • SHENANIGANS: The fun never stops when you’re the life of the party! Ralley your besties and brunch it up like the queen of pop, fizz, clink that you are. The only question is to OJ, or not to OJ…

Sugar Sweet White

  • SIP: Feeling Sugar Sweet White? You are a mix of soft, sweet and the loveliest way. Sip on the Peachy-Queen Sugar-tini, for a touch tartness with your sweet… Who me?!

  • SNACK: Besides you, what does EVERYONE love?! A little sweet, a little savory, and oh-so-easy popcorn balls.  So simple you can make it in batches to share with your besties. 

  • SONGS:  Rock love songs are your anthem, and you’re playing them loud and singing along. Check out this Sugar Sweet Spotify playlist, JUST 4U.

  • SHENANIGANS: Plan a PJ sleepover (sounds like an excuse to go shopping!) with the girls, complete with an outdoor movie screening party! RomCom maybe? Here’s our list of favs.

Take the Quiz and text your bestie to compare notes. Then grab your summer plans and let’s GO! Shop JaM Cellars wines near you (or, get them delivered!) and soak in every minute of sunshine and fun. It’s been a minute summer, we missed you.

Time Posted: May 19, 2021 at 12:54 AM Permalink to Quiz Time! Which JaM Cellars Wine Is Your Best Summer Vibe? Permalink
JaM Cellars
May 19, 2021 | JaM Cellars

We're Ready To Put The BUTTER Back In BottleRock!

Toasting BottleRock with a glass of JaM Cellars Butter wine


and we are coming in HOT for the 2021 festival. After the year that wasn’t, 2021 will be JaM Cellars' 5th year as Presenting Sponsor of this world-class wine and music festival, so we’re going big for our best year yet...

  • The JaM Cellars stage headliners are off the charts!

  • JaMPad stage gets you up close and personal with your fav upcoming artists!

    • Hang with us for dancing, full lineup of our delish easy-to-love wines, and the biggest glitterball you ever did see (it came in like a wreckingggg baaaall...). Stay tuned for the JaMPad lineup announcement coming soon!!

  • Butter and JaM Cab will be sippable throughout the festival!

    • GA, VIP, wine garden, silent disco, and the scrummy food garden. There’ll be no reason NOT to enjoy every #LastSipofSummer with us!

We’re so darn happy, we’re already celebrating with some sweet tix giveaways. Want more?! Tell your friends to be on the lookout for all the ways to win our sweepstakes. Free tix, upgrades, and JaMPad Clubroom access? Yes, please...Don’t miss it! Get signed up for The Scoop newsletter, follow us on Facebook and Insta, and like/share our posts for opportunities to WIN!

Who’s BottleRocking ready? We are.

Time Posted: May 19, 2021 at 12:28 AM Permalink to We're Ready To Put The BUTTER Back In BottleRock! Permalink
JaM Cellars
April 21, 2021 | JaM Cellars

No Place You'd Rather Sip Than HERE With Us

Sipping JaM Cellars wine at their outdoor patio

“Chill” is our middle name here at JaM Cellars, and with the sun shining, patio calling and Butter chilling, we want YOU to come and chill with us too! The JaM Cellars wine and music studio is open and pouring a fun, laid-back atmosphere, great tunes, and of course delish wines day and night: 10am-8pm (Sun-Wed) & 10am-10pm (Thurs-Sat)!

Any way you want it, that’s the way we pour it!

By-the-glass, by-the-bottle, and side-by-side tastings.

Get your live music fix.

Until we get the greenlight to start up in-studio performances again, we are streaming awesome concerts on the big screen to capture that live-music-vibe we’ve all been missing! 

Toast With Toast! 

The most sparkling time of day is back! Join us daily for a toast with Toast at 5:15PM, everyone in the studio gets a pour of our bubbly.

Save your spot. 

Book a tasting on our patio or inside on the comfy leather couches in the wine and music studio! Space is limited and we book up fast. Reservations are strongly encouraged to make sure we’re keeping your special spot saved- front row and center to a JaM-licious good time.

Join the JaMClub.

The next best thing to seeing your happy face in person is delivering wine to your happy home! For those who want their favs delivered to your door on the reg, we have a ton of flexible options to keep you stocked with all your fav JaM Cellars wines, all year long.

Can’t wait to sip with you soon!


Time Posted: Apr 21, 2021 at 1:47 AM Permalink to No Place You'd Rather Sip Than HERE With Us Permalink
JaM Cellars
April 21, 2021 | JaM Cellars

Mom Loves You…And Wine!

Mom enjoying JaM Cellars Butter chardonnay at poolside

As the #1 Mom-approved chardonnay, we are here to make sure your munchkins are Butter’ing you up for your special day. So, all you Moms out there just sit back and pass this “Top 10 Honey-Do” list along to your family for a blissful Mother’s Day.

Wine-not? You deserve it.

  1. If you love her, let her sleep. And when she wakes around noon o’clock, make sure she’s not the one moving mountains of laundry. The only thing Mommy loves more than waking up to a clean house? Waking up to a Toast-mosa in bed!

  2. Breakfast in bed. It’s a Mother’s Day classic for a reason. Tell the husband, kids, family (really anyone will do!) to whip up this go-to recipe for a waffle feast, squeeze some fresh OJ for that Toast-mosa and bring up a tray to let Mom soak in every moment of zen time.

  3. Petal Power. Some guidance here to help your little ray of sunshine pick out the perfect bouquet for you and even some DIY arranging tips.  And yes, of course you should still get wine with your blooms. Obvs.

  4. “Motherhood…it’s a walk in the park!” said no one ever! Go ahead and embrace the irony and take Mom to a park near you to enjoy a picnic lunch and a little ButterCan in the sunshine together.

  5. Capture the moment. Selfie’s with Mom make a great collage gift, but treat her to a makeover first so she looks as radiant on the outside as she is on the inside.

  6. Money what? There’s no guilt for Mom today, no checking credit card alerts, and no buyer’s remorse, either. She’s your Mom, she deserves this [insert designer name here…]

  7. Chore-free day (or week?) The house is all picked up, laundry put away, ironing done (does anyone actually iron anymore?), dishwasher emptied and the fridge is fully stocked for her…with Butter of course.

  8. Time for gifts! Pick out the best gift for every type of Mom, or make memories with a virtual work out class, learn to cook something new, or even book a wine and paint night together…just don’t forget the one thing she HAS to have…plenty of Butter! Ship it right to her door to maximize her wine time.

  9. How well do you REALLY know Mom? Time to get real-real and ask your Mom all the questions you’ve never thought to ask! Watch Leah and her mom, Bella, dig in, get real and belly laugh over Butter. Your turn now with this great list of questions to ask your mom.

  10. Wine + Dinner = Winner. About 364 days a year, we’ve got Mom to thank for something delicious on the table. Today, pour Mom a glass of creamy-licious Butter Chardonnay and let her kick back while you peel, chop and sauté your way to the best dinner she’s ever had (because she didn’t have to make it!)

Cheers to all those hardworking Moms out there making life Butter with every moment. We appreciate you!!

Time Posted: Apr 21, 2021 at 1:44 AM Permalink to Mom Loves You…And Wine! Permalink
JaM Cellars
April 21, 2021 | JaM Cellars

Chocolate Chip (AND WINE) Day!

Pouring chocolate chips into bowl while enjoying JaM Cellars Butter wine

If your idea of a balanced diet is a glass of wine in one hand and chocolate in the other…join our JaMily. We’re celebrating National Chocolate Chip Day on May 15th with our favorite wines and these chocolate dishes. It’s an official holiday…you have full permission to wine and chocolate to your hearts desire!

Trevor, Social Media: Slutty Brownies

Inappropriate but you're got to love it. #SorryNotSorry. Long story short: pre-made chocolate chip cookie dough on the bottom; Oreo cookies in the middle; rich, chocolatey brownie batter on top. Bake into one sinfully sweet dessert. Plot twist—swap out the middle layer of Oreos for anything: Reese's Peanut Butter Cups, York Peppermint Patties, Rolos, Marshmallows. The possibilities are endless! Depending on my filling, I’m either sipping JaM Cab, or Sugar Sweet White with these.


Coco, Wine and Music Studio: Chocolate Chip Cookies

I love cookies. No, seriously LOVE cookies! I nearly lost my mind when I found this fabulous recipe for my gluten-free gal pal using almond flour instead of regular flour. You absolutely cannot tell, so now this is my new go-to for all my cookies and they are beyond delicious with a glass of bubbly Toast Sparkling. I make these a lot—did I mention how much I LOVE cookies…and wine?

Munch the deets:

Sarah, Marketing: Double Chocolate Chili

I’m a savory and sweet girl and to me this deep, rich chili with two types of chocolate warms me up from the outside in when it’s damp and chilly (get it?😂). I’m definitely opening JaM Cab to go with this and if I’m feeling generous I might spare a splash or two for the chili.

Sip on:

Ashley, Marketing: Seven Layer Ooey-Gooey Cookie Bars

I never missed a Holiday without baking Seven Layer bars with my grandma. The smell brings back all the great memories of being a kid—and I still am… at heart. My grandma’s recipe is a family secret—hand written on a notecard with her beautiful cursive writing,  but you can find a similar recipe here. And yes, the Eagle brand sweetened condensed milk is mandatory, alongside a glass of JaM Cabernet, which is like adding a yummy wine cherry on top!

Emily, Media: Chocolatey Pumpkin Spice Bread

This is my go-to for when the autumn chill starts to set in! I’ve been making it for years and have adapted it into my own. The sweetness of the chocolate adds the perfect balance to the spice of the pumpkin loaf, and really completes the ultimate comfy vibes when combined with my favorite movie, a fireplace and a dark fruity glass of JaM Cab!


  • 15 oz pumpkin puree

  • 4 eggs

  • 1 cup vegetable oil

  • 2/3 cups water

  • 3 cups sugar

  • 3 ½ cups all-purpose flour

  • 2 tsp baking soda

  • 1 ½ tsp salt

  • 1 tsp cinnamon

  • 1 tsp ground nutmeg

  • 1/2 tsp ground cloves

  • 1/4 ginger

  • 3/4 bag of milk chocolate chips


  • Grease 2 9x5 inch loaf pans

  • Mix pumpkin puree, eggs, oil, water and sugar in a large bowl until well combined. In a separate bowl, whisk dry ingredients. Combine, and add in chocolate chips and pour evenly between the loaf pans.

  • Bake at 350 degrees for 1 hour, toothpick should come out clean.

  • Optional: Whisk 3 tbsp sugar and 1 tbsp cinnamon and top bread

Greg, Content: One Bowl Chocolate Chip Banana Bread

I tend to buy more bananas than I can reasonably eat, so I just store the overripe ones in the freezer and wait for the right time to make banana bread.  The recipe calls for a 1/2 cup of chocolate chips, so you might as well double it and have some on hand for snacking during the bake, washed down with some creamy chilled Butter of course.  Enjoy!  *Pro tip: remove the banana peels before freezing.

Yes Please:

Enjoy the chocolatey melting, stirring, baking and slicing—with a glass of yummy JaM Cellars wine in the other hand…for balance!

Time Posted: Apr 21, 2021 at 1:00 AM Permalink to Chocolate Chip (AND WINE) Day! Permalink
JaM Cellars
April 14, 2021 | JaM Cellars

Poolside Essentials? Butter!

Poolside with music and JaM Cellars ButterCan

It’s finally pool season and time to wine-down for summer! First, gather your poolside essentials: ButterCan coozies, beach blankets, floaties, and the best splash-proof speakers. The perfect playlist?! Don’t even stress…we’ve done the legwork to put together a poolside playlist that’s as chill as your Govino of Butter Chardonnay, now on Spotify!

Just Sip’n’Click To Play!

Are you READY?....

  1. Set The Scene: It’s WineOClock (LINK) when you say it is, invite your bubble of besties over and set up the perfect patio: lounge chairs, cushions, and the icebox filled with ButterCans within reach  

  2. Turn It Up: These poolside tunes need some air, so turn it up on these outdoor speakers. Or keep the music to yourself with the best headphones.

  3. Chill out: Let our playlist inspire you to lay your sun-kissed head back on your beach blanket with that sense of “it doesn’t get Butter than this”!

  4. Daytime disco: Or ready to rock? Summer vibes, sunshine and wine makes us wanna dance (or at least try the newest TikTok dance craze). Best way to get in the mood to groove? Just add Butter!

Make poolside sipping even Butter and have your favorite JaM Cellars wines delivered chilled right to your door! Order up a bottle with some snacks courtesy of Instacart or Amazon Fresh delivery. Now where did we put that Cabana Boy….?

Time Posted: Apr 14, 2021 at 1:40 AM Permalink to Poolside Essentials? Butter! Permalink
JaM Cellars
April 6, 2021 | JaM Cellars

Make Your Day A Little Butter #ButterDay

Lying in lawn chair with glass of JaM Cellars Butter with bottle in foreground

We don’t know about you, but we’re ready to make our days a whole lot Butter! We’re ready to trade out Zoom meetings, at-home schooling, online work outs (and let’s be real…at-home and online everything), for the outdoors, warmer days, lighter evenings, me-time, fun with friends…IRL with Butter Chardonnay!


Make any day a #ButterDay…because you deserve it. Here are our favorite ways to Butter-fy your life so when the clock strikes Wine O’Clock, happiness and melt-in-your-mouth Butter is on the menu!

With so many ways to make your day a #ButterDay you might need more Butter? We’re just a click away. You can always find us in the wine aisle here or click *add to cart* on Drizly and Instacart to keep Butter flowing.


Time Posted: Apr 6, 2021 at 9:33 AM Permalink to Make Your Day A Little Butter #ButterDay Permalink
JaM Cellars
April 1, 2021 | JaM Cellars

NEW ButterBot Is At Your (Wine) Service

Bottle of JaM Cellars Butter wine on ButterBot

For Release April 1st 2021 

From the brand that brought you ButterPods, ButterBeats, JaMHappyHour Podcast and the JaM Cellars Alexa skill, we’re thrilled to introduce “ButterBot: the future of in-home wine automation!” With a simple, “Hey Alexa…bring me Butter!” your stylish and obedient ButterBot will be on its way to refill your glass, wherever you are!

JaM Cellars patented technology has developed the world’s first wine delivery robot, customized to serve your wine refill needs from the comfort of your sofa. Over time, our predictive learning technology teaches your ButterBot your ideal refill time and will arrive with a cool refreshing bottle of Butter Chardonnay just as you finish your last sip.

A home without a ButterBot is just a house…automate a life you love with JaM Cellars technology and your favorite wine, Butter Chardonnay.

Only our most dedicated JaMFans will get first access to this limited run of ButterBots. Want yours? Share this article to your Facebook page and we’ll put you on the waitlist to get your ButterBot, FIRST! …After April Fool's day of course, because this is a joke—We're winemakers, not robot builders. However, if someone wants to run with this idea, we'll be your first customer! :)

Don’t forget to tag @JaMCellars #ButterBot #AlexaBringMeButter.



Time Posted: Apr 1, 2021 at 1:01 AM Permalink to NEW ButterBot Is At Your (Wine) Service Permalink

Why hello there! Welcome to JaM Cellars’ website.

If you click the link below, you’re telling us you’re at least 21 years old.