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JaM Cellars
October 21, 2020 | JaM Cellars

Cheers, Witches. It’s A Butter Hallo-WINE!

The season is scary, our at-home vibes are howling, and simply nothing will stop us from sippin’ and spookin’ our way into a festive, socially-distanced Halloween! So, pour yourself a creamy glass or two of #ButterChardonnay and read up on our tips for an unBOOlievable 2020 Hallo-WINE…

Haunt Your House. Home base is where it’s at in 2020, so go ALL OUT with your at-home decorating. Make like Jack Skellington and vibe with these decorating ideas…

• DIY a deadman’s hanging cage (to lock up your Butter!)
• Spookify your JaM Cab and dress it up as a wine bottle mummy, slip into a little costume of its own, or try one of these DIY bottles of boo’s!
• If you’re feeling a little lazy bones, perfect…toss up any of these super easy Halloween decorations and then crack open a #ButterCan and get sipping. 

You’ve been BOOzed! Adults need some fun too, so we’re reinventing “Ding-Dong-Ditch” mischief and making it a little bit BOOzier!

Step 1: Grab a bottle of Butter, some yummy treats, and a printable BOOzed page.

Step 2: Ring your neighbors’ doorbell with a “Da de dum dum daaaaa”. Better yet with all these video doorbells—play in costume!

Step 3: Leave your ghoulish goodies on their doorstep for a trick AND a treat!

Step 4: Run out of sight!

Add a note to “Pass It On” to keep the good vibes going throughout your neighborhood.

At Home Trick-or-Treating. Staying home is the new going out, but you can still get spooky and have some frightful fun with your nearest and dearest—just be sure you know the answer to “Witch way to the Butter?”…

• Candy grab-bowls are so 2019. This DIY Halloween candy slide will keep the tricks and treats flowing.

• Candy bowl, schm-andy bowl. How about a spooktacular smoking cauldron of ButterCans!

• Get the grown-up gremlins in on the fun by sliding a little ButterCan down the line on this spooky zip line.

• Still want to monster mash with your besties? Sit outside with your contact-less candy table and a scary movie projector screening. Pick one of these classic movies and some popcorn balls.

Scary-good Appetizers. An all-candy diet may be tempting but sneak in some bloody good snacks to balance out your sweet tooth. Here’s some of our favorite simple treats that match our haunting mood.

• Jack o’ Lantern Deviled eggs

Dracula’s Dentures cookie treats

Puking Pumpkin dip

Mummy Dogs

Deathly Hallows Cheese Board

Happy Haunting to you our JaMily! Whatever you do, make sure you’re stocked up with plenty of Butter, ButterCans and JaM Cab to get your Halloween festivities howling! Deliver the ghouly goods right to your doorstep with one of our delivery partners including Doordash, Drizly, and Amazon Fresh!

Time Posted: Oct 21, 2020 at 12:05 AM
JaM Cellars
October 13, 2020 | JaM Cellars

Ready, Set, Wine—in 60 minutes (or less)!

Ready, Set, Wine—in 60 minutes (or less)!

The key to at-home happiness in 2020 has most def been DELIVERY! Everything from the weekly groceries to meal-kits, to ordering in take-out…and well pretty much anything you can think of. And now, thanks to our friends at Drizly, Instacart, and AmazonFresh we can enjoy our time in with a glass of Butter—delivered in 60 minutes (or less)!

We challenge you to try out wine delivery and make the wait for Butter Chardonnay or juicy JaM Cab worth it, by the time it arrives on your doorstep. Start your clocks…go!

→ Primp: Sparkle up your twinkle toes and master the art of an at-home pedicure. Then kick up those feet with a glass of Butter like the beauty queen you are!

→ Binge watch: 6 episodes of Quibi's 10-minute bite-size streaming (we’re loving State of the Union). With 25 new shows coming online each week, we’re beating our stream fatigue with something snackable.

→ Bake: Use this recipe to make a batch of super yummy brownies (and use those last 5 minutes to do the dishes!) By the time they’re cool, they’ll be perfect with a glass of that JaM Cab you added to cart.

→ Pamper: DIY your own 60 min express spa treatment complete with ALL the masks. Go all-in on a hydrating Face Mask, lather up a frizz-free Hair Mask and even try out the Booty Mask craze because WHY NOT!?

→ Organize: Pick two junk drawers and follow this organization guru’s process to whip that junk into shape! If it doesn’t spark joy, it’s out of here!

→ Prepare: Get ahead of the holiday game and dedicate 60 minutes to dreaming up your Christmas wish-list on Amazon! No judgment if the delivery guy hears a few Christmas jingles when he arrives.

→ De-clutter: your email inbox and use UnRoll Me to unsubscribe to anything you don’t want to hear from anymore. Productive, AND you don’t even have to leave your couch for this one.

→ Learn: Pick a life skill and master it on Youtube. Knowing how to remove a red wine stain might come in handy one day…?

We dare you to feel accomplished, deserving, and thirsty by the time your favorite wines arrive. Post and tag us in social #JaMCellars so we can raise a glass and celebrate with you…Cheers!

Time Posted: Oct 13, 2020 at 1:36 AM
JaM Cellars
September 24, 2020 | JaM Cellars

Sweet Never Tasted So Good...

Sweet never tasted SO good…

We’ve got a sweet tooth that only Sugar will cure! Every now and then we all crave a little something sweet, and right now, maybe a little more than usual? Seeing as you asked, John and Michele decided to add another easy-to-love wine to the JaM Cellars line up…

Sugar Sweet White is a delightfully fresh, bright and balanced Californian Moscato with just the right kiss of sweetness. Super fruity, refreshing, lower alcohol, and just perfect to put a smile on your face.

Here’s a few fun tips for enjoying Sugar Sweet White. After all…who wants just a spoonful, when you can have a glassful!

• So Chill. Sugar is delicious when served chilled straight from the fridge or ice bucket. Check out these fast-chilling tips (according to science) to get your bottle chilled down fast! 

• Sweet Chic. These v cool vintage coup glasses make this perfect aperitif feel extra chic. Pop them in the freezer 30 minutes before you serve to keep things frosty and fancy.

• Go Big or Go Salty. Sweet and salty is a rock-star combo. Go, “Nothing Fancy”, style with this creamy sesame turmeric dip or dig into your favorite bag of potato chips. Doritos? Kettle Chips? Your house, your rules.

• Spice it Up. Sweeter wines, like Sugar, make a great date with something spicy! Check out this round-up of bougie spicy snacks, or order in some spicy Pad Thai or Kung Pow Chicken from your local go-to delivery to keep it low-key.

• A Bite of Bitter (say that 5 times fast!). Lay out a pickle-y bitter-y snack-y board to sample for a bittersweet snack-a-long adventure. Include some of these quirky pickles, a batch of parm brussel sprouts in the air-fryer you’ve been meaning to use, and this yum-licious candied orange peel dipped in dark chocolate.

• Double Down on Dessert. Sweet wines with dessert is another level. Layout bowls of your favorite candy treats buffet-style to sample and snack while you sip after dinner. You can even DIY your own version of your fave candy bar at home!

Hey sugar, sugar…your sweet tooth is calling. Find Sugar in the wine aisle of your local grocery or big box store here, or buy online. Make it even sweeter with this perfect playlist to sip along to.

Time Posted: Sep 24, 2020 at 2:35 AM
JaM Cellars
September 23, 2020 | JaM Cellars

JaMs On The Patio and in The Studio!

Let's JaM Into Fall Together!

As sweater weather vibes are heading our way, we are soaking up every last bit of sun in downtown Napa at the JaM Cellars wine and music studio! Cozy up and enjoy your favorite Butter Chardonnay, JaM Cab, Toast and now Sugar Sweet White with our indoor or outdoor tasting experiences that keep things safe and delicious.

Safety while sipping is our #1 priority now and always. You can visit with us knowing that our JaMbassadors are at-the-ready to create a safe, clean and enjoyable scene every sip of the way. Reservations are required since we have reduced capacity in the studio to keep us all at just the right distance. You can read more about our commitment to your safety while you’re JaM’ing with us here.

Missing live music? Yeah, us too. We can’t wait to bring back in-studio live music. But for now whether sipping with us in Napa or at home, you can join our virtual JaMHappyHours Wed thru Friday at 4pm on Facebook.

If you can’t get to Napa right now join the JaMClub and wine will appear on demand, just like magic! Crack open your very own stash of Butter Chardonnay, JaM Cabernet, Toast Sparkling or Sugar Sweet White and crank up the volume to the Summer Festival JaMs poured by JaM Cellars on iHeart Radio. You’ll create your own Napa vibe in true JaM style right from the comfort of your living room!

Whether in-person or virtual, we can’t wait to sip with you, and we’re grateful that we can keep doing what we love: sharing awesome, easy-to-love wines with you!


Time Posted: Sep 23, 2020 at 6:00 AM
JaM Cellars
September 3, 2020 | JaM Cellars

This is a #JaMGoodCabernet!

This is a #JaMGoodCabernet!

As the temperatures start to dip, we’re feeling cozy and craving some JaM Cabernet—the wine that started it all for JaM Cellars. It’s a cool story we don’t share very often, so pour a glass a settle in for the story…

John and Michele met in high school in Napa Valley. John’s family had recently moved there to realize his parents’ dream of growing grapes and making wine. Michele’s family is 4th generation Napan and owned a vineyard in the Oak Knoll District of Napa Valley.

John and Michele’s journey together started to take shape while at college at San Diego State University. “I finally know what I want to do,” John said to Michele in their final year. “I’m going to start a business farming vineyards for others, make enough money to grow my own grapes, and start my own winery.”

“That’s great John,” Michele replied, “how long’s that going to take?” “That’s the best bit,” he said, “just 10-15 years!” At which point Michele raised her eyebrows and decided to get back to studying for her exams…

Fast-forward ten years to 2007; John had his own Napa Valley wine label John Anthony Vineyards in its 3rd vintage. Early accolades from the wine press including a 92 Pt score from Wine Spectator had put John’s new label on the Napa Valley map. And then in 2008 the great recession hit.

“I was just getting started. I knew how to make great wines at $100+, but few people could afford them.” John recalled. “I asked myself: How I could make great quality wines that were accessible to anyone, anytime?”

Working together to start a family and make their way in the wine world, John and Michele took a risk to buy grapes and start a new brand. While everyone else was pulling back on production, John and Michele were racing forward. They called their new venture JaM Cellars, short for John and Michele.

JaM Cellars’ first wine was JaM Cabernet, affectionately known as JaM Cab. The wine was delicious: rich, bold, and full of dark, ripe-berry flavors—fitting to its name. This new wine challenged people’s expectations. In the face of expensive brands that led with sophistication, complexity, and formality, JaM Cab was simple to understand, easy-to-love, and importantly, was under $20.

Since its first vintage in 2008, JaM Cab has found a loyal following and acclaim, including a 90 Pt score from Wine Enthusiast, and gold medals at TexSom and New World International Wine competitions. John continues to make JaM Cellars wine in the only way he knows how—the absolute best quality fruit he can find, meticulous winemaking with our unique blend of American oak, and flavors that pack a punch beyond their price point. We like to say that if you love bold, rich, and luscious red wines, we’ve got a helluva #JaMGoodCabernet for you.

Find JaM Cab in the wine aisle or delivered to your door in under 60 minutes! 

Time Posted: Sep 3, 2020 at 7:00 AM
JaM Cellars
August 20, 2020 | JaM Cellars

5 Ways To Turn the Mundane into FUN-dane with Butter!

We love a good homebody lifestyle like the next person but raise your hand if the doldrums of home-life are feeling a bit ho-hum. Liven up your mundane must-do’s with some Butter-licious incentives to enjoy life’s little victories (like finally unloading that dishwasher).

• Grab Fido’s leash and get some of those steps in! Grab a cute fanny pack to stash a ButterCan to enjoy as you get those steps in.

• Put on a playlist and show your living room dust who’s boss. Kick back and enjoy the sparkle after all that hard work with a frosty glass of Butter to quench your thirst while you catch up on Housewives. #DomesticGoddess

• Did you complete your activity goals for the day? Go the extra mile to outpace your steps with the best motivation ever: See if you can beat your Drizly order of Butter on the way home. Ready, set, race to the sip!

• You’ve mopped and squeegeed and wiped every surface in the bathroom. Enjoy your sparkling clean efforts with a soak and a sip with one of Oprah’s top-rated Bath Bombs and Butter.

• In a dinner rut? Pour a glass of Butter and queue up YouTube to brush up on a few kitchen hacks to speed up your chopping skills.

Keep the fun going at home and keep your thirst safely quenched by shopping online for easy delivery right from the JaMStore. Or simply *add to cart* on your next grocery delivery near you with our same-day delivery partners at Drizly, Instacart, or Amazon Fresh!

Time Posted: Aug 20, 2020 at 6:04 AM
JaM Cellars
August 20, 2020 | JaM Cellars

Staycation Sippin’

Staycation Sippin’

We are giving Summer a speeding ticket and making sure we catch the last few drops – even if the vacation of our dreams isn’t quite what we had on our OG vision board.

Just because we’re in full WFH mode doesn’t mean we don’t need a little break from the “office.” Plan a stay-cation day or two here’s how—paired with your favorite JaM Cellars wines:

For the beach babe:

• Inspire some beach vibes with these top ways to bring the beach to your backyard. All that’s missing now is a cooler filled with ButterCans.
• Channel your inner mermaid with this shell hairclip craft. CandyCans and glitter are basically soulmates, after all.
• Manifest some ocean views by queueing up some serene Island Views on your TV and get that tropical tan you’ve been dreaming up with a little self-tanner. Pour up some Butter in a Tiki Cup and get ready to hula away the afternoon!

For the fashionista:

• Plan out your Zoom meeting wardrobe—only top half required! Pour yourself a glass of Butter and plan your 5 weekday outfits with mix-and-matched jewelry. Studies show staying in a routine and having something to look forward to is the key to happiness. That, and a glass of Butter Chardonnay(link) at Wine O’Clock of course.
• Stay on top of the trends from the comfort of your couch by checking in to upcoming Virtual Fashion Weeks; strut your at-home catwalk with Butter in hand.
• Set a budget and shop the best summer sales, according to Vogue; don’t forget to roll over any extra savings into your wine budget.

For the outdoorsy type:

• Take advantage of your flex schedule and hit up a trail on a weekday to beat the crowds. Reward yourself with a ButterCan when you reach the peak.
• Scope out some new adventures near you, or discover a new campsite on AllTrails.  
• Set up a backyard tent for a Friday night stargaze adventure. Hack a new s’mores recipe and a glass of JaM Cab as you search the sky for shooting stars.

For the homebody:

• Join a Virtual Book Club and cozy up in your wine nook with a juicy glass of JaM Cab on your new literary adventure.
• She-Sheds are the new man-caves. Peruse Pinterest for she-shed designs…and plan it out in detail with a design app on your phone. Don’t forget a wine rack in there!
• Add some new wine art to your walls – get inspired by these designs painted with wine.

For the creative:

• Enjoy an “artists retreat” and take an online painting class. Celebrate your final design with a glass of Toast Sparkling. You deserve it, you creative genius!  
• Glam up your style with a DIY crystal jewelry-making kit. Sparkling wine AND sparkling jewels? It’s a YES from us.

It may be a stay-at-home summer but that won’t stop our fun! Unless of course, the wine runs out…eeek! Make sure that doesn’t bum out your summer state of mind and stay stocked with your favorite JaM wines by adding us to your online grocery list or having us deliver right to your door!

Time Posted: Aug 20, 2020 at 6:03 AM
JaM Cellars
August 20, 2020 | JaM Cellars

Dear Live JaMs, We Miss You!

Dear Live JaMs – we miss you.

Wine fills our glass, but live music fills our soul at JaM Cellars. To be honest it’s been kind of a downer to miss out on live JaMs since our favorite festivals including BottleRock and OHANA are rescheduled until 2021. But we’re looking on the Butter side as we save the dates for later, relive the memories now and look forward to rocking out together again soon!

BottleRock Napa Valley 2021

For Later: Save the dates for next year on May 28-30, 2021 because top headliners including Red Hot Chili Peppers, Dave Matthews Band and Stevie Nicks are still GAME ON at the JaM Cellars mainstage. Keep an eye out for the rest of the lineup announcement coming soon!

Is it too early to start counting the days? NEVER! We are just that excited to bring you pop-up acoustic sets at the JaMPad where we get up close and personal with our fave artists. Last year, we live-streamed the good times from the JaMPad which means you can replay every sesh from anywhere you want!

Plan on coming thirsty, because there will be Butter and JaM Cab poured at every concession around the festival. It’s a JaM good time and we can’t wait to meet you there.

For Now: Relive the magic on our BottleRock 2019 recap and keep the BottleRock playlist on repeat on Spotify! Watch Live At The JaMPad recaps on Facebook and see if you can plan your perfect spot to stand for the best viewing next year.

OHANA 2021

For Later: Meet us at Doheny Beach at Dana Point on September 24-26th 2021 to pick up right where we were leaving off with the exact same line-up we were totally giddy for in 2020! Headliners including Kings of Leon, Eddie Vedder, Pearl Jam and more are all locked in and ready to rock. We can’t wait to sip and sway with you by the beach.

For Now: Until we can sip ButterCans in our Butter hammocks listening to the surf between sets, treat your earbuds to some day-dreaming by tuning in to the OHANA Fest playlist on Spotify!

iHeartRadio LOVES JaM

Summer won’t sip past us with Summer Festival JaMs radio poured by JaM Cellars. Listen for free on the iHeart app to the sounds of Summer wherever you are! This is the best place to tune in and enjoy all JaM’s festival artists from BottleRock, Voodoo, and OHANA on one station. Listen out for Michele, the “M” in JaM as she counts down her favorite artists and reminds you to always listen with a glass half full!

JaM Great Music & Wine

Join us in staying distant but never too far apart as we host a #JaMHappyHour Wed-Friday at 4PM PST LIVE on Facebook. Meet new and favorite artists playing live just for you…the perfect accompaniment with a glass of Butter Chardonnay.

Time Posted: Aug 20, 2020 at 6:02 AM
JaM Cellars
August 20, 2020 | JaM Cellars

Brunch=Breakfast+JaM Cellars

Brunch = Breakfast + JaM

With names like Butter, JaM & Toast, brunch is basically our spirit animal. We’re ready to go all-in with a brunch extravaganza to make the most of your #SundayFunday thanks to these brunch-worthy holidays coming up soon. We’re ready to help you indulge in each delicious day, JaM-style! Here’s our top tips for indulging in the brunch spread you truly deserve.

Waffle Day – August 24th

Waffles are just pancakes with abs, right? Practice your waffle fitness with a DIY Waffle Bar to celebrate the true Brunch MVP.

• Set up a paper runner for your waffle bar and write down all your yummy waffle fixings (and save cleanup time from sticky syrup drips)
• Include a mix of healthy and treat-y toppings like berries and nuts alongside chocolate chips and rainbow sprinkles
• Keep a bottle of Toast in an ice bucket next to the waffles with an array of juices for a Toast-mosa bar to sip along. Orange juice, grapefruit juice and cranberry juice are perfectly sippable pairings to splash on top of your favorite bubbles

Intl. Bacon Day – September 5th

Get crispy with it. We’re enjoying Bacon Day with a bacon tasting bar! See which bacon is your favorite pairing with our juicy JaM Cab. Our top picks are:

• Turkey bacon, Candied “Million Dollar Bacon”, Coconut Bacon (it’s a thing), Pancetta, or try one of these • 17 types of bacon you might not have known existed!

Top Bacon Day tip? Cook it in the oven for super easy clean-up (you’ll never go back). 400 degrees on a baking sheet with not only keep your crispy delights evenly cooked, you’ll get all the delish smells with none of the greasy splatters #SizzlinandSipping

Pancake Day – September 26th

Is it even Pancake Day if you’re not eating a heaping mound of pancakes with a side of Butter? Gather your ingredients for the perfect pancake recipe and practice some beginner level pancake art. Who doesn’t love an adorable Pancake Animal?

Or, try your hand at becoming a Pancake Mixologist with some experimental combos like:
• Mint Chocolate Chip = mint extract + chocolate chips
• Coffee Lover’s = espresso powder
• Unicorn = rainbow sprinkles + whipped cream
• Banana Split = mashed bananas + chocolate chips + crushed nuts• PB&J = peanut butter spread + raspberry jam

Turn up Banana Pancakes by Jack Johnson on the airwaves. Sounds like an easy a recipe for #SundayFunday to us!

Time Posted: Aug 20, 2020 at 6:02 AM
JaM Cellars
July 22, 2020 | JaM Cellars

Make ANY Day a #ButterDay

Make any Day a Butter Day

Home has also turned into the place where literally EVERYTHING happens; work, play, gym, more work and did we say Zoom? JaM Cellars is taking a stand to bring a little you-time back to your sanctuary…with wine of course.

We believe that any day can be a ButterDay right here at home. Here’s how to Butter-fy your home so when the clock strikes Wine O’Clock your happy place is at the ready:

• KonMari Style: make some space, declutter and dedicate space for your wine drinking nook inside, outside, upstairs, downstairs, or how about a she-shed? A comfy seat, a surface to rest your glass, speakers to play your favorite tunes, and connection for some screen time (for FUN only).

• Mood Light Me: light some mood-appropriate candles like these social distance friendly custom candles.

• Cool It: keep Butter on ice so it’s ready when you are. Organize fridge space for Butter with this ButterCan organizer, or an in-fridge rack for Butter bottles. Never enough room to keep all your Butter cold?  Give it pride of place in its own yellow mini-fridge. Now we’re talking!

Do Not Disturb Sign. When you’re in the chill-out zone, we are only accepting interruptions for wine refills please and thank you!

• Sip and Snack: An abundance of appetizers and snacks from one of your local restaurants (delivered, of course) by your friendly neighborhood Grubhub, Seamless or DoorDash.

The most important part of your in-home chill zone is plenty of Butter Chardonnay and you know we’re just a click away. You can always find us in the wine aisle here or click *add to cart* on Drizly and Instacart to keep Butter flowing.

Time Posted: Jul 22, 2020 at 12:04 AM

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