What's Your Jam?

Can we find you out on the town, or hosting a girls’ night in? Is the story of your life more RomCom, or drama? What is your perfect JaM Cellars wine that screams, “this is totally ME!”?

Don’t wait any longer to find out if your vibe is more Butter than JaM Cab, completely Candy Dry Rosé, or twinned with Toast Sparkling!

Take our new, super-fun, WINE PERSONALITY QUIZ to reveal your inner JaM Cellars. Don’t worry, no studying needed (but, definitely extra credit for sipping through your answers!)

Turns out you’re a Butter babe? Find your wine tribe, or mix and match your crew when you share the results. Don’t forget to tag #JaMCellars.

Ready, sip, & reveal your JaM!

Feb 19, 2020 at 9:59 AM

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Loving February, Here's Why...

We’re well into Feb, and we’re loving it (and not just because dry January is over!). February is the official month of love with Galentine’s and Valentine’s. Not that we needed a holiday to show our love, but the chilly temperatures are the perfect excuse to crack open some smooth, rich, JaM Cab and eat chocolates by the fire. We’re down for that all month long, and as a 2020 Leap Year bonus, we get an extra day on Saturday, Feb 29th!

How will you spend that extra Leap Year day?

• If 2/29 is your birthday, you’ve got some celebrating to do. With a 1 in 1,461 chance of being a Leap Year babe (Leapling), you are extra special and deserve a toast with Toast. Reach out to us on social (DM, tag, or #JaMCellars) to let us know it is your birthday and we’ll tag you on our #LeapYear Birthday Post. Don’t worry we won’t make you wait 'til your 84 to turn “21”!

• Not a "Leapling" yourself? You can still pop open some bubbly and celebrate these celebrity Leap Year birthdays!

• Want to tie the knot but your significant other didn’t pop the question on V-Day? Well you’re in luck! As Irish tradition has it, you can go right ahead and take matters into your own hands with a Leap Year (a.k.a. Bachelor's Day) proposal (have the Toast ready). Need some inspiration? Check out these gal led proposals. Or simply cozy up with your Butter half, some popcorn, and a bottle of #Butter to watch this LEAP YEAR RomCom…

• Do something memorable with your extra day…in the spirit of the official month of love we’re digging into The 5 Love Languages, and planning some Random Acts of Kindness like THESE. Afterward, you’ll find us back with JaM Cab and chocolate celebrating a job well done!

Whether it’s your special birthday, a surprise engagement, or making someone’s day memorable, February has a lot of love to go around! All 29 days of it. Cheers to that #LeapDay!

Feb 19, 2020 at 9:58 AM

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JaM Those Winter Blues!

9-1-1, winter’s still here! So we’re calling in our favorite bands Highway Poets, Chris Pierce, and Sunny and the Blackpack to play us through February and March while we cozy up at the JaM Cellars wine and music studio in downtown Napa.

Three isn’t a crowd when the Sam Johnson Trio takes the stage on Friday, March 6th…it’s a party! Discover new music from bands like Witherwards on March 7th, Fellow Vessel on March 14th, or Full Chizel on March 20th.

Weekend JaMSessions kick off at 9PM every Friday and Saturday night. Grab a delicious glass of Butter Chardonnay, JaM Cabernet or California Candy Rosé and find your favorite spot to move to the groove. Want to get the party started early? You can always meet us for complimentary Toast with Toast Sparkling wine at 4PM every day.

Do you want a sneak peek on the upcoming schedule? Tune in to our Facebook page for the full schedule updated every month. See you there, JaMFans!

Feb 19, 2020 at 9:57 AM

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Let’s Get This Party BottleRock’n!

…Do you feel it? That’s our summer-state-of-mind, keeping us warm as we count down the days to another JaM’n weekend at BottleRock 2020!

Can you believe it’s our 5th anniversary as presenting sponsors of BottleRock Napa Valley? Thanks to you, it keeps getting better…Red Hot Chilli Peppers, Dave Matthews Band, and Stevie Nicks will hit this year’s JaM Cellars Stage—we couldn’t be more stoked.

Are you ready to fill your GoVinos full of your favorite JaM Cellars wines, dance at the JaMPad, bump some ButterBalls, and get glam with our glitter-girls at the CandyCabana? Of course you are! Follow JaM Cellars on Facebook and Instagram for festival updates (who will play the JaMPad this year?) and awesome ticket giveaways…we want you there with us!

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Jan 22, 2020 at 9:30 AM

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SundayFunday is Butter with Frosty

It’s winter #SundayFunday. Your favorite cousins and old friends with their new boyfriends are gathering and the Butter is flowing. For some throwback-fun that gets everyone in the spirit, head outside and build a Butter snowman…you’ve got everything you need right there.

Move the Butter outside with you and tuck it right into the snow to keep chilled while you work. (ButterCans work great too!) Pack the snow tight and roll, roll, roll for a strong body about 2-3ft wide. Make the head about two thirds the size and smooth out his face with hands in warm gloves. Trade coal for Butter screw-cap eyes, add a Butter yellow beanie, throw on a scarf (because baby it’s cold outside) and more screw-caps for buttons on his “coat”.

Your new wine friend, Frosty, is a jolly happy soul because he’s had a couple glasses of wine, obviously. He’s the perfect Instagram-able buddy—get him a ButterCan or pour him some JaM Cab to snap your group selfie with. Bet you cannot wait for this memory to pop up in your feed next year!

Jan 22, 2020 at 9:28 AM

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2020 We’re Seeing Clearly Now…

They say 2020 is the year of clear vision, it’s also Butter Chardonnay’s 10th birthday! So, in honor of both occasions, before we look forward, let’s look back…

JaM Cellars began in 2008. You all know that JaM is actually short for John and Michele (if you haven’t met them yet, check out their story) and JaM Cab was their first wine at JaM Cellars. They loved the fun and simplicity of calling their rich, berry-licious red wine, “JaM”.

The story goes that John and Michele were pouring JaM Cab with friends when someone said, “Hey, you guys should make a white wine and call it Butter!” Wait, what?!...So, in 2010 John and Michele made their first 1,000 cases of Butter Chardonnay. It sold out FAST that very first year, then the second, and then the third in a row. Today, Butter Chardonnay is the #2 selling chardonnay (over $12) across America! (Check out our nifty wine finder to find your closest store)

Turns out that when you love what you do, have fun doing it, and do it to the best of your ability—you can make something incredible, that people love.

The future is hard to tell, but here’s what we’re anticipating the next 10 years to bring…

• More music. We love to JaM—whether that’s in our hometown of Napa at the JaM Cellars wine and music studio, or at BottleRock Napa Valley music festival, or finding other ways to give you a soundtrack to sip to; we’re all-in on the music front. Stay tuned-in with our friends at iHeart Radio to hear JaM Cellars radio coming soon, and follow us on social (Insta, FB, Twitter) to hear about other gigs and festivals we’ll be sponsoring.

• More time with friends. JaM Cellars‘ reason for being is to have great tasting, reasonably priced wines that you’re excited to open with friends on any day of the week. Whether it’s the weekend, #WineWednesday, #WineOclock, or simply any day of the week with a “y” in it, we want to you spend it with those that we love. Cheers to that!

• More wine. Turns out that wine isn’t just for glasses and dinner tables. ButterCans and CandyCans are our pick on the go, by the pool, camping, tailgating and all the other “…ings” you can dream up. The cans have been a big hit in grocery and convenience stores, and for the ultimate convenience Alexa can now tell you where to find them—just ask her to “Open JaM Cellars” (find out more here). We’ll be getting out and about and bringing our wine with us, no excuses.

Thanks for being a JaMFan in the last decade and this decade to come, we can’t wait to wine with you in 2020!

Jan 22, 2020 at 9:27 AM

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Winter JaMSessions

Come on in from the cold, cozy up to the bar at the JaM Cellars wine and music studio, and tune into the sweet sound of our weekly NO COVER JaMSessions; Fridays and Saturdays at 8PM. Beat the winter blues with scrumptious wine! Taste flights of California or Napa Valley Butter Chardonnay, California Candy Dry Rosé, or JaM Cab. Pop some Toast Sparkling (everyone gets a free splash daily at 4pm) or try the lastest JaM Cellars wine Sugar Sweet White, only here in Napa.

We’re turning the keys over to John Vicino on January 24th, and you Butter believe we'll be first-row for JaM Cellars regulars like the legendary Chris Pierce and the electric Michelle Lambert. The soulful Sunny & the Blackpack will also be holding down the house on February 1st. Want the full lineup? You can always check out our events page to peek the details. 

Jan 22, 2020 at 9:15 AM

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Be Festive not Frenzied this Christmas Eve

‘Twas the Night Before Christmas and all through the house…the bubbles were chilling and so were we. That’s because we hacked our Christmas Day prep with these super simple tips:

Make one last trip to the store. Plan ahead for the things that ALWAYS surprise us. An extra bag of ice. A box of candies for unexpected gifts. And an extra bottle (or case) of Butter for when Aunt Janie arrives early to show you how to make cranberry sauce. And don’t forget cookies for Santa…

Pre-chill bottles of Toast. That extra bag of ice comes in handy here. There’s never enough room in the fridge, so stock Toast in an ice-chest on the back deck. You’ll want cold bubbles to kick-start your morning.

Overnight French Toast. Don’t miss present-opening! This super-simple Overnight French Toast waiting for you to throw in the oven while the unwrapping party rocks on. 

Stream the Santa Tracker. Cozy up and tune into the Santa Tracker to see where in the world the Big Guy is heading…you’ve been nice, right? Even if you haven’t those cookies you bought and a glass of Butter might sway him into a leaving you a gift, or two.

Wishing you and yours a stress-free festive season, surrounded with warm hearts and full glasses!

Dec 24, 2019 at 7:48 AM

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Butter Bottle-Wrapping Like a Pro

You can’t have too much wine for Holidays, so it’s the perfect gift, right? Rich creamy Butter for your bestie? Tall, dark, rich and smooth JaM Cab for Mike in Accounting? Pretty and delicious California Candy Dry Rosé for Becca the best stylist ever; and Toast Sparkling for your boss (promotion please!).

But wrapping bottles can be a royal pain and end up with more “Doh” factor than “Wow” factor. And really who has time to search Pinterest for wrapping ideas when you still need to shop for that LBD for the company Holiday party…

Just follow our super-simple #HolidayHacks for Butter bottle-wrapping!

For the Fashionista: Roll up your bottle in black tissue, tuck in the bottom and accessorize with season must-have, Butter-yellow scrunchies.

For the Overachiever: Order up a supply of Bottle Sweaters to match every bottle you’re bringing to the party this season.

For The Last Minute Planner: Brown paper bag and a ribbon. Yes, these are all things that you have in your junk drawer and hey, we’re busy so let’s get ’er done. Decorate the paper bag with a sharpie if you’re feeling extra.

For The Festive At Heart: In the same vein as a new car or a puppy, an artfully placed oversized bow says “Happy Holidays, I Love You.”

For The Purist: Who says this bottle needs wrapping? It’s all about what’s inside that counts. JaM straight!

Gifts + HolidayHacks + JaMCellars wines = #JaMisMySuperPower

Cheers to Happy Holidays

Love, JaM! 

Dec 16, 2019 at 10:29 AM

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25 Days to Sip, JaM and Win!

Gifts for the family, the mailman, the book club and the friendly Amazon Prime guy? What about YOU? Well, we got you…

Each day for the critical 25 days of the holidays when you are thinking about everyone else, JaM Cellars is thinking about you. Win prizes (did someone say BottleRock?), get #HolidayHacks, score some schwag and discounts, and feel totally spoiled by your favorite JaM wines. Just for being you.

The best part? You don’t even have to change out of your cozy PJs to get in on the fun. Starting December 1st follow us everywhere online; Facebook, The ‘gram, Twitter, YouTube, and our email list, The Scoop! to check out what’s behind each of our 25 Holi-daily doors.

Tune in, tag your friends & join JaM. We’ll get you through the holidays with less humbug and more jolly. #25DaysofJaM

Dec 11, 2019 at 11:02 AM

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