Sip, smile and unwine-d...
Sip, sip, hooray for summer days! We’re soaking up every bit of sunshine and floating our hearts out with ButterCans and CandyCans in tow. Summer is all about maximum chill time, and minimum work. There’s no better place than poolside with your favorite wines in cans. Here’s how…
Summer snacking and the living is easy. Throw together this Skinny Poolside Dip with some crunchy dippers. Plus crave-worthy frosty Gummy Bear Popsicles are a hit in the heat (hint: sub half the soda pop with #CandyCans Dry Rosé for the ULTIMATE treat!).
Whatever Floats your Butter
Get out of the pool to sip on your chilled delicious ButterCans? No thank you. Instead, keep your Butter close with this adorbs inflatable mini-floatie made JUST for your Butter beverage.
Make it Insta-worthy
Set the stage for the perfect pic with fun props to capture the best time ever! Get yourself a battery powered Bubble Machine, and print out some pool party photo props to get it all started. Now smile and say “Butter!”
No Pool, No Problem
Who says a pool is mandatory for fun in the sun? Whether you’re running through the sprinklers in your yellow polka dot bikini or pulling out all the stops with this HUGE slip-n-slide, summer fun can’t stop won’t stop!
We're mixing the best of new and old with our 2019 Summer Mixtape on JaM’s Spotify playlist! From classic oldies to present-day, get out your air guitar and crank up the volume (just be sure you leave room for a glass or two of Butter in between air guitar sessions). Need some inspo? Let us count the ways!
1. Grab your “JaM box” and tune up your backyard dance moves like no one is watching
2. Hit the road, JaM, and don’t you come back no more no more… (until your vacay days run out, anyway…)
3. While you’re wine-dreaming in the office
4. During the morning commute (just think, there’s Candy Dry Rosé waiting for you at home…)
5. On #WineWednesday of course!
7. Friday night JaMSession with the girls (BYOButter!)
8. Send a hint to your crush #throwback style by texting them this playlist
No matter where you are, or what you’re doing tunes and wine help make the most of summer. Cheers to that!
Summer is in session and we’re JaMming to the beat Thursday thru Saturday nights throughout July and August at the JaM Cellars wine and music studio, downtown Napa. Join us as we tune it to JaM Cellars studio favorites like Chris Pierce, Highway Poets, and Roem Bauer.
Grab a glass of your favorite, easy-to-love Butter, JaM Cabernet, Toast Sparkling, California Candy Dry Rosé and NEW Sugar wines and come enjoy the best of Summer JaMs with us! Whether you’re cozied up in a booth or grabbing your gal pals to dance when “your song” comes on, we can’t wait for you to come chill with us.
You can always check the lineup on our JaM Cellars events page, and make sure you’re following us on Facebook and Instagram to stay up on the latest. If you’ll be enjoying your own JaMSessions from afar, don’t forget to tag us #JaMCellars
When all is said and done, we can tell your love for Butter will still be strong even after the JaMs of Summer have gone…
We danced in the rain, sipped Butter in the JaMPad, and had the best time EVER JaMming at BottleRock 2019. Should we relive our favorite moments? We think yes.
The JaM bands kept coming… The most bands ever played the JaMPad this year. Fifteen outstanding JaMSessions with 97.3’s Jayn kept us moving to the beat whenever the JaM Cellars Stage was on break (and whenever we needed a Frosé refill!) We got up close and personal with Michael Franti, Skylar Grey, lovelytheband, Elle King, Bishop Briggs and so many more—all listed on a sweet lithographed JaMPad lineup poster that went home with 500 lucky festival go-ers. Did you catch the livestreams? #TakeMeBack with our fun wrap video below.
Sparkled Up at the CandyCabana - Thanks to the Glitter Girls at the CandyCabana, we were bright and shining for every photo op. Especially pics with Cali The Candy Unicorn and our fabulous new selfie station. So many pics of BottleRockers sippin’ on California Candy Frosé—all day!
Just Add Butter - All that dancing really worked up a thirst and JaMFans celebrated their favorite chard (🎶 We got that Butter Chardonnay 🎶) JaM Cabernet, and California Candy Dry Rosé. We didn’t miss a beat (or a sip of Butter) over at the Culinary Stage as Alice Cooper, Questlove, Big Boi and more took the stage and raised a glass to let the good times keep cooking.
Turn Up at the JaM Cellars Stage - Elle King rocking out was, of course, one of the highlights at the JaM Cellars Stage this year, but how amazing were our headliners, Imagine Dragons, Neil Young, and Mumford and Sons?!
Let’s do it all again (and again) - Were you JaM’ing out with us from afar? Or need to relive the moments from home (or your desk)? Check out our livestream videos saved to keep the good vibes rolling all summer long. See you next year, BottleRock-ers!
Have you met (and sipped) Butter Chardonnay, Napa yet? The Butter you know and love comes in a Napa Valley release with even richer creamy-deliciousness. Made with premium grapes from JaM Cellars’ hometown, 2018 Butter Napa is perfect for when you’re feeling that little bit “extra”.
We just gave this lush Butter a makeover. Check out the fancy bottle featuring John and Michele, who are the “J” and “M” in JaM. Plus it has the cutest Butter-yellow tag, so you know you’ll get that melt-in-your-mouth feeling with every sip!
Where will you take your cans on adventure? Here’s where you’ll find us all summer long, cans in hand!
Your Backyard: BBQ grillin’ and poolside chillin’ are the perfect place to sip on CandyCans…don’t forget to recycle those babies!
We’re Seeing Stars: the best view always takes a little work. Grab a fanny pack, some CandyCans and make the climb…whether that’s top of the hill or even the rooftop!
Beach, please. If you’re hitting the beach, pack up your cooler with ButterCans for a sunny day and a cool glass of chardonnay.
Picnic in the park: grab a blanket, a basket, and ButterCans. Lighter to carry, easier to sip, and perfect for lounging the afternoon away under your favorite oak tree. Isn’t that what summer is all about?
Dance the CandyCan: if you can’t make it to one of the summer’s best music festivals…throw your own fest. Pop open cans, rock your fave JaM Cellars Playlist (BottleRock 2019 playlist on repeat over here!) and dance your day (or night) away, CandyCans in hand!
Have Boat. Will Wine. Whether you’re feeling ambitious about fishing, or ambitious about perfecting those tan lines, a few ButterCans in the cooler are the perfect addition to your tacklebox.
Wherever your summer adventures take you, take ButterCans and CandyCans along the way for the best time ever... the adventure starts in your local wine aisle! Find your favorites using the Wine Finder and let’s kick off the best summer yet!
We really believe you don’t need a special occasion to pop open a bottle of Toast... but it certainly helps!
We can’t think of a better day than the 4th of July to pop some corks and sparkle on with our delicious California sparkling wine, Toast! Light fizzy bubbles, tropical fruit notes and plenty of fun bottled up to make this our perfectly fabulous wine for any celebration. Time to ice down some bottles and bring on the party!
Fireworks, fun and fabulous wine - Ok, but how cute are these heart-shaped sparklers? Order up plenty to share when the light is fading and the Toast is chilling. If you’re extra fancy, get a photo-savvy friend to set up some long-exposure shots. Bonus points for anyone that can get a “I Love JaM” shot!
Sparkle On, Butter Babes - You know we have a thing for glitter (Our CandyCabana Glitter Girls at BottleRock really do it up!) and why shouldn’t you sparkle from day to night? Pour yourself a glass of Toast and dazzle up for the party with some of your own at-home sparkle.
Toast with Toast - Everyone grab a govino and get ready to pop the cork when the first shower of fireworks lights up the sky!
Happy Birthday to the “J” in JaM! - JaM Cellars Founder, John, gets fireworks on his birthday every year since he shares his birthday with Independence Day. We like his style…making your birthday a national holiday, and everyone celebrates with you! A Toast to John, and a very happy 4th of July from all of us at JaM Cellars!
Don’t forget to tag us in your fabulous Fourth activities on Facebook and Instagram with #JaMCellars!
You can always track down your Toast supply on our super handy Wine Finder to make sure you’re never out of stock and the party keeps on going! Want a case and want it delivered, we got ya with shipping included (for a limited time) right here!
How To Have The Best Day at BottleRock 2019
The weekend we’ve all been waiting for is here! BottleRock 2019 is 8 days away…and JaM has a ton of festival fun planned, right in General Admission! Here’s a run-down for an amazing BottleRock weekend!
∙ Get The “Deets”: download the BottleRock Napa Valley app before you arrive, so you don’t miss a beat of your favorite must-see bands
∙ Pre-game at the JaMPad: Come to the #JaMPad for your first sip of summer. Why? Well BottleRock is better with Butter but the first 100 visitors get a FREE screen printed JaMPad line-up poster!
∙ All That Glitters is YOU: The JaM Cellars Candy Cabana on the Firefox stage green is where glitter artist Lily Sparkles and her crew will dazzle you up for your most Instagram-able moment with Cali The Candy Unicorn. Last year’s most popular activation at BottleRock will have double the glitter artists ready to bedazzle you and your bestie.
∙ F is for Frosé: It’s about to get frosty. Back by super popular demand, enjoy your first Frosé of the season featuring our delectable California Candy Dry Rosé, only available at the JaMPad and the Candy Cabana.
∙ Radio Gaga: DJ hostess with the most Jayn at Alice 97.3 is back to chat with JaMPad artists and broadcasting live. (Insider tip: Alice has some exclusive JaM Cellars tickets to give away so listen up). Check JaMPad line up and times here!
∙ Butter Up On A Blanket: You’ll be patting yourself on the back for that beach blanket you’ve been carrying around when you use it to snag your spot for your favorite headliner as the night winds down. Sip on some ice-cold Butter Chardonnay and watch the crowds as you wait for the last hurrah to kick off!
∙ The Party Don’t Stop ‘til The Butter Runs Out: Pro tip: the Butter never runs dry at the JaM Cellars Ballroom! If you need a place to keep the fun going after the last show, grab your tickets to the official BottleRock after party shows!
Whether we’re raising a glass at the JaMPad or getting your glitter on while meeting a unicorn at the Candy Cabana, we can’t wait to see you there for another rockin’ year at BottleRock Napa Valley presented by JaM Cellars!
Butter Get Packing
If you fail to plan…you’re planning to be bummed out. That’s why we’re making it so easy to get ALL the essentials for BottleRock weekend 2019! Let us be your guide to exactly what you need (and nothing you don’t) so all you need to worry about is where your next glass of Butter is coming from.
Here are our top essentials for an easy, breezy, Butter-ful BottleRock weekend:
∙ We’ll play by the rules…but who says you have to sacrifice good style? Since backpacks and bags must be 14x14” or less, get ahead of the security game with a clear small bag like this Butter yellow one.
∙ Don’t be so thirsty! Stay hydrated between glasses of Butter with this super chill Yellow Hydroflask, since water bottles up to 1 liter in size are welcome! Fill ‘er up at water stations around the festival
∙ Bronze is chic, sunburn is not. Non-aerosol sunscreen is game-on, so grab a lotion sunscreen like Beach Bum sunscreen and someone to get those shoulders. Isn’t that what friends are for?
∙ Don’t forget a pair of comfy (yes cute) shoes for your dancing feet!
∙ Peep at all your favorite artists through Butter colored glasses all weekend long
∙ Time to go shopping with this year’s “official” festival outfit guide….can we get that bandana in Butter yellow please?
∙ Don’t spend your downtime in the dirt! Make sure you have something to sit on like this adorable beach blanket.
Now grab your weekender and get here….we’re going BottleRock-ing!
Glitter, Fun and Frosé at the Candy Cabana
We want it all. And we want it in glitter.
That’s been our mantra all year as we awaited the return of the Candy Cabana…and this year we’ve made it better and shinier than ever before!
Join us at a magical retreat in the middle of festival madness for glitter, California Candy Frosé and of course the return of Cali the Unicorn! If you journeyed to the Candy Cabana, and didn’t get a selfie…did it even happen? Never fear, we’ll have a photo booth at the ready to make sure you’re getting your best angle, always.
What’s even better than a frosty glass of California Candy Dry Rosé on a hot summer’s day? How about Candy Frosé? We heard you loud and clear…Frosé is the official drink of summer, and we’re ready to serve it up all weekend long at the Candy Cabana!
Find us at the Candy Cabana all BottleRock weekend-long dreaming of unicorns and glitter forever….
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