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Sip, smile and unwine-d...


JaM Cellars
May 17, 2018 | JaM Cellars

Best JaM Day at BottleRock

Best JaM Day at BottleRock

The Perfect JaM Day Starts at the JaMPad

It’s another amazing year to be at BottleRock, and you know JaM Cellars has got you covered in General Admission. Whether you’ve got a full weekend pass or will be joining just for one day, we’ve pulled out all the stops…

Close your eyes and imagine your best day at BottleRock. Are you up close with Michael Franti? Are you having visions of being in the middle of a glitter tornado? Rocking out to your favorite song from Halsey? Enjoying the most delicious glass of Frosé you’ve ever had? It’s not a dream, because we’ve turned that into a reality! If you are spending just one day with us at BottleRock, here are all the things that you MUST do to get the ultimate JaM festival experience:

  • Download the official BottleRock Napa Valley app and pick out your “must see” bands. Set a little schedule for yourself and don’t miss a thing!
  • Get your first sip of summer at The JaMPad, opposite of the JaM Cellars Stage. Come by early, grab a glass of Butter and get ready to boogie with DJ Josh Duke’s Dance Party! It’s the perfect warm up to your day.
  • Primp your inner Rock Goddess with some sweet merch before all the best styles sell out.
  • Get glittered! Make your way over at the JaM Cellars Candy Cabana at the Midway Green to hang with Cali the Candy Unicorn, get sparkled by our amazing glitter artists, and take your chances in on our very Instagram-able glitter tornado! You have to see it to believe it!
  • JaMSessions with Jayn from Alice Radio start early afternoon up until the headliners play. We’ll be getting up close and personal with artists like Michael Franti, The Struts, Alice Merton and more.
  • Candy Frosé all day! Grab a frosty glass of Frosé to celebrate with us as we show off our latest release of California Candy Rosé in frozen form, only available at the JaMPad and the JaM Cellars Candy Cabana.
  • When you need to refuel after busting out all those dance moves, head over to the Culinary Garden for bite to eat. (it’s cheat day, remember?) Treat yourself to lunch, a glass of JaM Cabernet and check out all the shenanigans on the Culinary Stage!
  • Ready to dance again? Head over to the silent disco, put on a pair of headphones and shake that boo-tay! Don’t feel like dancing? Go over there anyway and watch… it’s hilarious.
  • As the night starts to wind down, grab a glass of Butter and get settled in for your favorite headliner. Getting there early pays off to get as close as possible! Need some space? Come back to the JaMPad and watch the live stream on our 14 foot video wall!
  • Ready to keep going? Head downtown and get your tickets to one of the official BottleRock AfterShows at the JaMCellars Ballroom.

Whether it’s just for the day, or all weekend long, we can’t wait to JaM out with you for another year of rockin’ music and great wine.

Time Posted: May 17, 2018 at 10:03 AM
JaM Cellars
May 17, 2018 | JaM Cellars

Butter Get Packing

Butter Get Packing

10 Things To Pack For BottleRock This Year

We can’t wait to JaM with you in Napa next week. We’ve done this festival thing a few times, and we don’t want you to forget a thing! Here are ten “must-haves” for an epic festival adventure.

1. Sunscreen. Pro-tip: Aerosol sunscreen is not allowed in to BottleRock (sorry, it’s the rules!) so we recommend grabbing our favorite All-Good Organic Sunscreen Butter to save you from the burn.

2. Rockin’ Outfits. Calling all our Festival fashionistas! We know you planned your outfits for the weekend to a tee. But if you get to town and feel like you could use a little extra shopping (who doesn’t?) then check out some of Napa’s local boutiques before the party begins to make sure you’re coming to BottleRock in style.

3. Beach Blanket / towel. We know you are going to be dancing ‘til you drop, so pack a Butter-yellow (so it’s easy to find) beach blanket or towel to make sure you have a place to crash in the grass when it’s time for a ButterBreak.  

4. Stylish water bottle. When you’re not sipping on a refreshing California Candy Frosé from the JaMPad, stay super hydrated with a reusable water bottle like this one.

5. The BottleRock App locked and loaded. Skip the wait on the download time and make sure you have the BottleRock App ready to go before you arrive. This way, you won’t miss a thing and you’ll know exactly when to stop by the JaMPad and JaM Cellars Stage to check out your favorite artists!

6. Go Cashless. You can use Apple Pay just about everywhere at the festival. Save some time, set it up pre-fest, and use the Fast Lines to skip the lines!

7. A little bit of shade. Trends come and go (we see you, flower crowns) but a chic hat will always have you covered. Cheeky baseball cap? Classic Fedora? Find your style and enjoy that extra bit of shade when you’re JaMming out mid-day.  

8. Ear plugs. After a long day listening to great tunes, you might need to give your ears a little break. Especially after you rocked out next to the speakers at that last JaMSession. Pack a pair of ear plugs to keep on hand, just in case. You don’t have to sacrifice style (ever) so channel your inner Holly Golightly with ear plugs like these.

9. Fanny pack. Can we officially bring the fanny pack “back”? Forget dragging your purse all over the festival, keep your essentials in a super cute holographic fanny pack like this one. Why be boring when you can be unicorn colored?

10. Forget Something? Don’t sweat it. BottleRock has three general stores on site to cover your slip-up. They’ll have things like gum, lip balm, over-the-counter meds, yada yada yada. Thanks for thinking of everything, BottleRock!

We can’t wait to raise a glass of Butter to another BottleRock season with you. We’ll catch you at the JaMPad, or the JaM Cellars Tent!


Time Posted: May 17, 2018 at 10:02 AM
JaM Cellars
May 17, 2018 | JaM Cellars

Dream Big at the JaM Cellars Candy Cabana

Dream Big at the Candy Cabana

Rosé and Frosé All Day...

Visions of California Candy ran wild when we dreamt up the JaM Cellars Candy Cabana! Come with us on a magical journey with a mini-escape inside a magical wonderland filled with rainbows, glitter, and did we mention a unicorn? It’s just as amazing as it sounds, and we’re crafting it just for this special weekend!

When life gives us BottleRock, we bring the glitter! We are ready to bling you out at the Candy Cabana where you can rosé and frosé all day with JaM’s newest wine Candy – it’s as pretty as it is delicious. With our Glitter Artists, we’ll give you a little extra sparkle to rock, and get lucky in our glitter tornado to win some fun prizes!

And catch a rare snap with Cali the Candy Unicorn! Yes, yes you Can-dy! Watch the glittery magic unfold and get ready to share this fabulousness on Instagram using #CaliforniaCandy and #BottleRock!

Time Posted: May 17, 2018 at 10:01 AM
JaM Cellars
May 17, 2018 | JaM Cellars

Bring BottleRock to your Backyard

Bring BottleRock to Your Backyard

Make Memorial Weekend Memorable

Can’t make it to BottleRock this year or missed out on the JaM ticket giveaway? We’ll totally miss you. But you don’t have to feel like you’re on the out. Make Memorial weekend memorable and host BottleRock in your backyard! Summer is officially here and that’s the perfect reason to party. Tell everyone to grab a few bottles of Butter and come on over…we’ve got your recipe for your very own BottleRock party!

If you need more tips on throwing the best party ever, check out how BlueGrayGal threw her very own Butter Weekend in her backyard. We are big fans of super easy get-togethers, so keep it low key and give everyone a job to make hosting a breeze. We know your dance moves get better a little Butter, so make sure you chill down a few extra bottles and throw in a bottle or two of Toast to get the party started.  

Maybe we’ll see you next year? Or maybe your Backyard Bottlerock will be so epic we’ll be coming to your house instead!


Time Posted: May 17, 2018 at 3:00 AM
JaM Cellars
May 10, 2018 | JaM Cellars

#SpreadtheLove this Mom's Day

For this Mother’s Day our heart-strings were pulled and our bellies hurt from laughing when Leah and Cheyenne spent a day with their Moms Bella and Angela, Butter Chardonnay, and some extraordinary questions. We learned some truths that are important to remember, even if only one day a year.

- The special bond between Mom and daughter needs its own space and time. Making time is hard—but soooo worth it. Time over wine makes for a wonderful invitation.

- Putting yourself in each other’s shoes is both enlightening and down-right hilarious.

- Laughter, tears and Butter flows when memories are being shared and made.

- Once you see each other as adults, it opens up a whole new world of fun, friendship and new traditions…did someone say “mooning”?

So, for all the beautiful Moms, Daughters and ButterLovers out there…grab each other, two glasses, a couple of hours and a bottle of Butter Chardonnay (here) to Spread the Love this #MothersDay. Be sure to tag us in the Mom & Daughter selfies using @JaMCellars and #SpreadtheLove! 

Happy Mother’s Day ladies!

Love, Butter xoxo


Time Posted: May 10, 2018 at 10:30 AM
JaM Cellars
April 19, 2018 | JaM Cellars

Dreamin’ of Spring

Meet BlueGrayGal

Spring is Mother Nature’s invitation to party

Even if the rain and chills have lingered longer than we’d like, Spring is Mother Nature’s way of saying “Let’s Party”, and as you know we LOVE a good party. Our good friend Kelly (wife, Mom, and blogger aka BlueGrayGal) has hilarious, low-fuss, high-fun ways to throw a Butter bash…so we asked her to write up her top 5 un-party party tips so we can share them with you here

It's time to break out of the winter blahs and pour the Butter with your besties, all you need are some post-it notes, a rocking playlist and an inflatable unicorn…the perfect recipe to spread some ButterLove with those you adore and bring on Spring. #SpreadtheLove

Time Posted: Apr 19, 2018 at 10:04 AM
JaM Cellars
April 19, 2018 | JaM Cellars

MOM-Time is YOU & ME Time


We know what Mom really wants—time (and wine!)

How is it nearly Mother's Day already? (May 13th, btw.) Life is so busy and moments are precious, so we figured out that the best gift you can give Mom is YOU, and a couple weeks ago we did just that with some of our ButterLovers. 


  • Moms
  • Daughters
  • From fun to heartwarming question cards (or this book!) 
  • Creamy-licious Butter Chardonnay
  • A Camera Crew
  • …and time to hang out
  • (…oh and Kleenex too)

The result blew us away as Moms and Daughters spent time getting to know each other as adults, putting themselves in each other’s shoes and turning old stories into new traditions. Butter was on hand to make these girls the perfect partners in wine.

Meet Bella and Leah—they laughed, they cried, they bonded with Butter helping out.

You might not have a camera crew, but don’t let that stop you…put a fresh bottle of Butter in the fridge, carve out an hour of MOM-Time, and get inspired by our list of questions. Be silly, be serious, and be yourselves, there's no better way to celebrate Mother’s Day we can think of!

Be sure to follow us on Facebook and Instagram, and stay up to date on all things #SpreadtheLove


Time Posted: Apr 19, 2018 at 10:03 AM
JaM Cellars
April 19, 2018 | JaM Cellars

Spring Fever?

The Answer to Spring Fever is... Candy!

We’re so ready to kiss goodbye to the gray! California Candy Rosé might not be able to stop the rain, but here are four ways it can help with Spring fever:

1. Pink your Drink. Just looking at Candy makes you happy! Candy’s gorgeous pale hue is the ultimate eye candy...and so delicious it leaves you wanting more, just like candy! 

2. Be the Rainbow. Candy’s shimmering label invites you to be your own rainbow. Pair it with glittery lipstick, killer heels, and a smile (even if you’re only headed to the grocery store. BTW find us here!) Got a bottle? Snap a pic and share on Instagram using #CaliforniaCandy! 

3. Rosé your Way. Dream big, make a wish, dance like no-one’s watching and never drink boring wine. Pour yourself a glass of Candy, make an icy Frosé (try one at BottleRock!), or posh it up with one of these delicious recipes. Whichever way you rose, just do you, Boo.

4. Wear Rosé-colored glasses. Life is so much better when you see the good in the world. Pour a glass of Candy and pair with a can-do attitude to celebrate your moments. Cheers!

Have you tried Candy yet? Tell us what you think

Time Posted: Apr 19, 2018 at 10:02 AM
JaM Cellars
April 19, 2018 | JaM Cellars

JaM Cellars Napa is Turning Two!

The JaM Cellars wine and music studio is turning two!

Such a great first couple years with artists Andy Grammer, Brett Dennen, G. Love, A R I Z O N A, The Mowgli's and The Struts hanging out with us there and of course, YOU!

As a thank you for two delicious years pouring Butter, JaM, Toast and now Candy in downtown Napa, we’re hosting a 2nd birthday celebration. Head over to JaM from 10am - midnight on Saturday May 12th for toasts with Toast, an all-day birthday playlist, chances to win BottleRock passes, giveaways, and your favorites Butter, Candy Rosé, JaM and Toast of course…

Interested in joining us? Share with your friends here.

JaM Cellars
April 19, 2018 | JaM Cellars

BottleRock’s Better with Butter

Can you believe it’s our 5th year participating in BottleRock?

So much fun. Each year we challenge ourselves: How does JaM Cellars make the experience even better for festival goers? This year is no exception and while we won’t give away too many spoilers, here's what you can expect: 

  • JaMPad extraordinaire—THE place to hang out, sip, smile and share in GA #JaMPad
  • The lovely, talented Jayn from Alice@97.3 broadcasting live
  • Artists up VERY close and personal inc. Bleachers, Michael Franti, The Struts and more…
  • A Unicorn…yes you heard that right
  • Glitter artists, well why not?
  • Giveaways
  • And Candy Frosé all day!

You can still win tickets from JaM. Follow us on Facebook and Instagram, or join us in the JaM Cellars wine and music studio.  In May listen for a major on-air give-away on Alice@97.3. Good luck, we want to see you there. BottleRock is totally our kinda JaM!

Time Posted: Apr 19, 2018 at 10:00 AM

Why hello there! Welcome to JaM Cellars’ website.

If you click the link below, you’re telling us you’re at least 21 years old.