Skip to main content
Cart 0 items: $0.00
Get The Scoop!

The Scoop! 
Sip, smile and unwine-d...


JaM Cellars
May 16, 2019 | JaM Cellars

Glitter, Fun and Frosé at the Candy Cabana

Glitter, Fun and Frosé at the Candy Cabana

Glitter, Fun and Frosé at the Candy Cabana

We want it all. And we want it in glitter.

That’s been our mantra all year as we awaited the return of the Candy Cabana…and this year we’ve made it better and shinier than ever before!

Join us at a magical retreat in the middle of festival madness for glitter, California Candy Frosé and of course the return of Cali the Unicorn! If you journeyed to the Candy Cabana, and didn’t get a selfie…did it even happen? Never fear, we’ll have a photo booth at the ready to make sure you’re getting your best angle, always.

What’s even better than a frosty glass of California Candy Dry Rosé on a hot summer’s day? How about Candy Frosé? We heard you loud and clear…Frosé is the official drink of summer, and we’re ready to serve it up all weekend long at the Candy Cabana!

Because we take glitter really seriously, we’ve doubled our glitter stations. That means twice the glitter, and twice the artists and less time to get you glam and festival-ready. Shine baby, shine!

Find us at the Candy Cabana all BottleRock weekend-long dreaming of unicorns and glitter forever….

Time Posted: May 16, 2019 at 10:01 AM
JaM Cellars
May 16, 2019 | JaM Cellars

BottleRock in your Backyard

BottleRock in your Backyard

BottleRock in your Backyard

Can’t make it to Napa this year for BottleRock? JaM has got you with our recipe for a backyard BottleRock…it’ll be like you’re right there with us!

Gear up. Rally your besties and bring on your favorite festival fashion

∙ Set the stage because you know a good party is all about the setting. A few blankets, outdoor cushions, a tub full of your favorite Butter Chardonnay (throw in a few CandyCans for good measure) and you are all set to be under the blue sky and groovin’ all day long.

∙ Plug in your speakers and turn up the official ButterBeats BottleRock Playlist, available on Spotify!

∙ Fancy something frosty? Make your own California Candy Frosé with this recipe!

∙ Snack & Slay All Day. Finger foods are a must for easy cleanup (who needs plates?) and buffet style servings of watermelon-on-a-stick, super-fast Mexican Street Corn by the cob, and pretty much anything you can put on a skewer (like these cute little shrimp!)

Stay tuned as we release out Facebook live schedule of our JaMSessions. Get that projector screen out and feel like you’re right there with us as we’ll be livestreaming the JaMPad stage from Facebook! Make sure you’re following JaM Cellars on Facebook for all the details!

Time Posted: May 16, 2019 at 10:00 AM
JaM Cellars
April 25, 2019 | JaM Cellars

BottleRock Is Back & Butter Than Ever for 2019!


BottleRock 2019 Is Almost Here!

BottleRock is back and we can’t wait to JaM with you at our favorite festival of the year! As Presenting Sponsor of BottleRock, we get to bring all of our thirst-quenching, easy-to-love wines to keep you rockin’ out all weekend long. But it’s not a party unless we go all-out. Here’s what we have to look forward to for the summer’s most rockin’ 3 days…

Join us at the JaMPad

It’s the place to be to get up close and personal with your favorite artists. DJ Jayn is taking a break from spinning the discs at Alice@97.3 to host our artists front and center at the JaMPad. When the music at the JaM Cellars Stage goes quiet, that’s your cue to come hang out with us, last year we had The Struts, Bleachers, Micahel Franti, Lukas Nelson, and so many more amazing artists! Can. Not. Wait. To see who’ll join us this year…tell us who you want to see here on our Facebook page! JaMPad line up coming soon - Stay tuned!

Glitter is for Rockstars

Keep Calm & Sip’n’Sparkle On, because we’ll be rising and shining in the Candy Cabana with double the glitter gals from last year. Who wants to stand in line? Not us! Come get bedazzled and snap a selfie of you and your crew shining bright like a diamond and riding Cali the unicorn…yep you read that right. 

Frosé All Day

We couldn’t get enough Candy Frosé last year…so of course we had to bring it back again! Grab a GoVino full of our delicious, crush-worthy California Candy Dry Frosé to quench your thirst after JaM’ming all day long to your favorite tunes!

In the meantime, follow us on Facebook and Instagram as we get festival-ready and stay tuned for any last-minute ticket-giveaways! Ready for a little pre-game? Head for your local grocery store and pick up a four-pack of Butter or CandyCans, crank up the tunes in your backyard, and let your imagination take you to the beautiful Napa Valley on a warm Memorial Day Weekend! We. Can't. Wait!

Time Posted: Apr 25, 2019 at 10:03 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Love Moms Who Wine

Love Moms Who Wine

We’re always looking for ways to #SpreadTheLove with Butter Chardonnay and Mother’s Day is the perfect moment to raise a glass to Mom. You know she just wants to spend a little time with you, so go get yourself a chilled bottle of Butter and make time for Mom. We had such fun with some of our favorite Butter girls Leah, Cheyenne, and their Moms—their wine-talk and had us belly-laughing hard. And yes, we got it on camera …ha!

Chill Butter…invite Mom…add a cheese plate…GO!

  • Who was your first love?
  • Tell me about a time I/you was/were really naughty…
  • What was your worst fashion mistake?
  • Who was your best friend in high school?
  • What was the best gift you’ve ever received?
  • Where shall we go on a girls getaway?

5 more ways to #SpreadtheLove with Mom:

  • Receiving Gifts: “I bought you this bottle of Butter.”
  • Words of Affirmation: “You look so smart with that glass of Butter in your hand.”
  • Acts of Service: “I have a bottle of Butter waiting for you in the fridge…here, let me pour you a glass!”
  • Physical Touch: “Let’s hang out on the couch and cuddle with a glass of Butter”
  • Quality time: “Let’s drink this bottle of Butter together.”
Time Posted: Apr 25, 2019 at 10:02 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Is it Wine O’Clock yet?

America's Wine O'Clock

When the clock strikes Wine, you know that it’s Butter time. It’s official: studies show that drinking a glass (or two) of wine tops the list of “Life’s Little Pleasures,” with 65% of America voting it in the Top 20 best little treats. We couldn’t agree more!

You know what they say… We hear it’s always “5 O’Clock somewhere,” but it turns out that 6:59 pm is officially America’s preferred time to enjoy a glass of wine. You’ve got that right! And we’re not saving it just for the weekend either. You can find almost half of wine-drinkers in the US enjoying a glass during the week as well.

The jury is still out on what is more enjoyable…51% of our fellow American wine-drinkers choose to open a bottle for some “me-time” when Wine O’Clock strikes. But Wine Time can also be more fun with your other half- whether that’s your sweetheart, your bestie, or your sister!

If you had to pick the best spot to enjoy a glass wine, where would you go? When it’s officially #WineOClock (hello 6:59pm!) here are our favorite ways to enjoy a glass and quality time with those near and dear to our wine-loving hearts. 

Butter + Solo +  On The Couch

When you finally have the house to yourself…you know what to do. Bring on the Netflix and Chill and leave the pants behind. Butter is your bestie for the night, and that wine-d down time is essential!

Wine Talk: If I could only drink one wine forever, would I drink Butter or Candy? (*hint, you might need to taste both side by side…you know, to make sure you’re SURE about your answer*)

JaM + Your Sister + At The Kitchen Table

JaM Cab is better when it’s shared with the one girl that always had your back. How many secrets have been shared over a glass (ok, a few glasses) of wine? Your sister knows your best dirt, but she’ll never tell. Unless you drink the last glass of JaM without her…     

Wine Talk: If you could only listen to one band for the rest of your life, who would it be?

California Candy + With Your Bestie + By The Pool

We want Candy Dry Rosé, and we want it in a bikini. Who says you can’t have it all? Nothing goes better than your bestie, some rosé, and time spent lounging by the pool.

Wine Talk: What is more essential for a festival-ready wardrobe…the perfect sunnies, or a fabulous pair of shoes?

Toast + Your Sweetheart + While Cooking Dinner

Who says sparkling wine needs an occasion? Make a Tuesday night special with your sweetheart by cooking up a meal, raising a Toast, and celebrating the fact that you don’t have to go a day without wine! We’ll cheers to that!

Wine Talk: If you could plan the perfect Friday night, what would be it…dressing it down with a little Netflix and Chill, or pulling out the stops for a night on the town?

So now that it’s official, don’t forget to mark your daily calendar with Wine O’Clock, grab your fave bottle and catch up on the quality time with yourself or your best ButterLovers to wind down your day. Curious about how everyone else is enjoying their Wine O’Clock? Check out the survey results here!

We know you won’t forget when the time comes…but just in case, make sure you tag #WineOClock and #ButterChardonnay while you’re sipping to enter to win our darling Butter Clock and never miss a glass again!


Time Posted: Apr 25, 2019 at 10:01 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Spring Was Made To JaM!

🎶 Summer time and the wine-drinking’s easy! 🎶

We’re throwing open the doors to the JaM wine and music studio in downtown Napa for weekend JaMSessions with up-and-coming touring and local artists. This isn’t your average live music…the JaM studio gets you up close and personal with the artists, all while enjoying easy-to-love wines Butter Chardonnay, California Candy Dry Rosé, JaM Cabernet and Toast Sparkling. Plus try Napa releases of your fave JaM wines, only available here in Napa and online.

Music and dancing starts at 8pm every Thursday, and Fridays at 9pm. No cover charge and we'll even throw in some extra fun. Choose your next Napa night out here, and check out our spring line-up below, with more information coming soon on our Facebook page


Time Posted: Apr 25, 2019 at 10:00 AM
JaM Cellars
April 1, 2019 | JaM Cellars

Introducing: ButterPods!


We're incredibly excited to finally introduce to you our newest product: ButterPods! A single-serving pod of Butter Chardonnay that is freshly prepared and chilled in your single-serve coffee maker. With the introduction of this newest product, we're able to offer another simple solution to having fresh Butter anytime, whether at home or at the office, without having to open an entire bottle!

“After the great success we had launching ButterCans last year, we thought: why not take it one step further and release Butter Chardonnay in a single serving pod?” said Michele Truchard, the M in JaM. “Available in an eight-pack, ButterPods are perfect for enjoying every day, with an extra glass for the weekend. Just pop a ButterPod into your single-serve coffee maker and press ‘brew’ to have the perfect pour of chilled Butter, anytime.”

ButterPods will never be available to order online because this is an April Fool's joke! #gotcha

Time Posted: Apr 1, 2019 at 10:01 AM
JaM Cellars
March 21, 2019 | JaM Cellars

Money Can’t Buy Happiness…But It Can Buy Wine!

Let's go Shopping!

Feet up JaMFans, we’re going shopping... online! 

It’s your lucky week because we’re rolling out the best news: Everything in our online JaMStore is 20% off all week long! 

Yes, you read right, now’s your chance to score your fave JaM wines including bottles of super-sippable Butter Chardonnay, JaM Cab (perfect for summer BBQ’s coming up!) and our new bestie, California Candy Dry Rosé. Still can't find those #ButterCans or #CandyCans? Now's the perfect time to have them shipped right to your doorstep! 

But you know the drill, more Butter is always better - so now's the time to stock up and take advantage of our super-saving shipping deal!

  • 33% off 1 case
  • 66% off 2 cases
  • 100% off 3 cases or more

*applies to ground or temperature control shipping*

It’s the perfect sneak-peek experience into our special club. And we want YOU.

You just saved 20% on your wine budget. Here’s what to spend it on instead:

Want deals like this all year long? We’ve got you covered with auto shipments and great perks—who says money can’t buy happiness?

  • 10% -20% bottle discounts to keep your wine fridge stocked all year ‘round
  • Free or fixed price shipping specials
  • Want to mix n’ match your selection? No one puts Butter in a corner. Mix your selections up!
  • Visit us at JaM Cellars in downtown Napa and save up to 50% by the glass
  • Want to book the JaM Cellars wine and music studio for your next private event? It’s on us! (subject to availability and minimum food and beverage)
  • You’re always a JaMVIP: Get priority access to events, releases, music and more, because we love to rock out and we know you do too

We can’t wait to show you all the good stuff. Ready to JaM with us? Sign up for the JaMClub to get the good times rollin’!

Time Posted: Mar 21, 2019 at 10:01 AM
JaM Cellars
March 15, 2019 | JaM Cellars

Spread The Love with Butter Chardonnay

#SpreadtheLove with Butter Chardonnay

Springtime is bringing us flowers, patio weather, and the perfect excuse to open a bottle of Butter Chardonnay (like we need a reason!). It’s this time of year that reminds us to #SpreadtheLove as we leave behind wintry doldrums and welcome the anticipated fun of the seasons with our nearest and dearest.

It’s time to get together and get real—over wine, of course.  The moments we share between sips bring us together—both silly and serious. So let’s forget about freezing rain and April showers, the only thing we want to be pouring now is another glass of Butter!

Cuddle-Up Convos | Break out of the winter routine with your sweetie and catch up for real. Whether it’s on the couch, while you’re making dinner (a.k.a. dialing up UberEats….no judgment!), or soaking in the last rays of sunshine after work, grab a couple of govinos and make time to remember why you like each other in the first place.

WineTalk tips

  • Can’t go without: Rolling Stones or The Beatles?
  • Spend a Friday night at: Dueling piano bar or karaoke?
  • Would you rather: Direct the blockbuster movie of the summer or write a NYT best seller?

Butter Up Your Bestie | We all have that one friend you can always count on for: Happy Hour; showing up with Butter and ice cream; a good break-down, or build-up (depending on the day). You know the one. Your bestie is your ride-or-die…and all the jokes are inside. Butter time is a great way to show her what she means to you. You’re already texting her, right?

WineTime tips

  • Hit up your favorite online stores for the perfect spring outfits—feet up on the sofa and Butter in your glass
  • Primp and pamper those pinkies with the perfect shade
  • ButterCans go everywhere…even the nail salon
  • Shake off the indoors and dust off the porch swing—sip as you watch the world go by and the daffodils bloom.

Love and Butter are best when shared. Come out of hibernation and tag #JaMCellars as you #SpreadtheLove with those you can always count on to share a bottle of Butter with you, no matter what! 

Time Posted: Mar 15, 2019 at 4:51 PM
JaM Cellars
February 21, 2019 | JaM Cellars

Introducing CandyCans!


We Want CandyCans!

Our first sip of California Candy Dry Rosé last year made us swoon. It’s back and even easier to adore. Yes, you can #RoséAllDay with CandyCans! Whether you’re kicking it at the beach or packing a few in your backpack to sip on-the-go, these cute and convenient cans will go with you, wherever your next adventure takes you!

Pinkies up, get those govinos out! Even better, grab a reusable straw like these adorable striped ones to get selfie-ready (and save your lipstick, obviously). All the rules are canceled, and easy-breezy fun is game on when we’re sippin’ on CandyCans.  

Keep your eyes on your local wine aisle as these adorable 250ml cans make their way on to a shelf near you! Want them now? Want them delivered?? Shop through our online store and pay no additional shipping when you order two 4-packs or more! 

Once you have CandyCans in hand and you’re ready to party, tag us with your happy face using #CandyCans and #CaliforniaCandy online. We dare you to stop staying #IWantCandy all rosé season long! 

Time Posted: Feb 21, 2019 at 10:04 AM

Why hello there! Welcome to JaM Cellars’ website.

If you click the link below, you’re telling us you’re at least 21 years old.