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JaM Cellars
June 20, 2019 | JaM Cellars

4 Ways To Sparkle On 4th of July

4 Ways To Sparkle On 4th of July

We really believe you don’t need a special occasion to pop open a bottle of Toast... but it certainly helps!

We can’t think of a better day than the 4th of July to pop some corks and sparkle on with our delicious California sparkling wine, Toast! Light fizzy bubbles, tropical fruit notes and plenty of fun bottled up  to make this our perfectly fabulous wine for any celebration. Time to ice down some bottles and bring on the party!

Fireworks, fun and fabulous wine - Ok, but how cute are these heart-shaped sparklers? Order up plenty to share when the light is fading and the Toast is chilling. If you’re extra fancy, get a photo-savvy friend to set up some long-exposure shots. Bonus points for anyone that can get a “I Love JaM” shot!

Sparkle On, Butter Babes - You know we have a thing for glitter (Our CandyCabana Glitter Girls at BottleRock really do it up!) and why shouldn’t you sparkle from day to night? Pour yourself a glass of Toast and dazzle up for the party with some of your own at-home sparkle.

Toast with Toast - Everyone grab a govino and get ready to pop the cork when the first shower of fireworks lights up the sky!

Happy Birthday to the “J” in JaM! - JaM Cellars Founder, John, gets fireworks on his birthday every year since he shares his birthday with Independence Day. We like his style…making your birthday a national holiday, and everyone celebrates with you! A Toast to John, and a very happy 4th of July from all of us at JaM Cellars!

Don’t forget to tag us in your fabulous Fourth activities on Facebook and Instagram with #JaMCellars!

You can always track down your Toast supply on our super handy Wine Finder to make sure you’re never out of stock and the party keeps on going! Want a case and want it delivered, we got ya with shipping included (for a limited time) right here!

Time Posted: Jun 20, 2019 at 11:01 AM
JaM Cellars
May 16, 2019 | JaM Cellars

How To Have The Best Day at BottleRock 2019

How To Have The Best Day at BottleRock 2019

How To Have The Best Day at BottleRock 2019

The weekend we’ve all been waiting for is here! BottleRock 2019 is 8 days away…and JaM has a ton of festival fun planned, right in General Admission! Here’s a run-down for an amazing BottleRock weekend!

∙ Get The “Deets”: download the BottleRock Napa Valley app before you arrive, so you don’t miss a beat of your favorite must-see bands

∙ Pre-game at the JaMPad: Come to the #JaMPad for your first sip of summer. Why? Well BottleRock is better with Butter but the first 100 visitors get a FREE screen printed JaMPad line-up poster!

∙Dance Party Warm up: DJ Josh Dukes kicks off the tunes from gates open until the first notes strike on the JaM Cellars stage.

∙ All That Glitters is YOU: The JaM Cellars Candy Cabana on the Firefox stage green is where glitter artist Lily Sparkles and her crew will dazzle you up for your most Instagram-able moment with Cali The Candy Unicorn. Last year’s most popular activation at BottleRock will have double the glitter artists ready to bedazzle you and your bestie.

∙ F is for Frosé: It’s about to get frosty. Back by super popular demand, enjoy your first Frosé of the season featuring our delectable California Candy Dry Rosé, only available at the JaMPad and the Candy Cabana.

∙ Radio Gaga: DJ hostess with the most Jayn at Alice 97.3 is back to chat with JaMPad artists and broadcasting live. (Insider tip: Alice has some exclusive JaM Cellars tickets to give away so listen up). Check JaMPad line up and times here!

∙ Butter Up On A Blanket: You’ll be patting yourself on the back for that beach blanket you’ve been carrying around when you use it to snag your spot for your favorite headliner as the night winds down. Sip on some ice-cold Butter Chardonnay and watch the crowds as you wait for the last hurrah to kick off!

∙ The Party Don’t Stop ‘til The Butter Runs Out: Pro tip: the Butter never runs dry at the JaM Cellars Ballroom! If you need a place to keep the fun going after the last show, grab your tickets to the official BottleRock after party shows!

Whether we’re raising a glass at the JaMPad or getting your glitter on while meeting a unicorn at the Candy Cabana, we can’t wait to see you there for another rockin’ year at BottleRock Napa Valley presented by JaM Cellars!

Time Posted: May 16, 2019 at 10:03 AM
JaM Cellars
May 16, 2019 | JaM Cellars

Butter Get Packing

Butter Get Packing

Butter Get Packing

If you fail to plan…you’re planning to be bummed out. That’s why we’re making it so easy to get ALL the essentials for BottleRock weekend 2019! Let us be your guide to exactly what you need (and nothing you don’t) so all you need to worry about is where your next glass of Butter is coming from.

Here are our top essentials for an easy, breezy, Butter-ful BottleRock weekend:

∙ We’ll play by the rules…but who says you have to sacrifice good style? Since backpacks and bags must be 14x14” or less, get ahead of the security game with a clear small bag like this Butter yellow one.

∙ Don’t be so thirsty! Stay hydrated between glasses of Butter with this super chill Yellow Hydroflask, since water bottles up to 1 liter in size are welcome! Fill ‘er up at water stations around the festival

∙ Bronze is chic, sunburn is not. Non-aerosol sunscreen is game-on, so grab a lotion sunscreen like Beach Bum sunscreen and someone to get those shoulders. Isn’t that what friends are for?

∙ Don’t forget a pair of comfy (yes cute) shoes for your dancing feet!

∙ Peep at all your favorite artists through Butter colored glasses all weekend long

∙ Time to go shopping with this year’s “official” festival outfit guide….can we get that bandana in Butter yellow please?

∙ Don’t spend your downtime in the dirt! Make sure you have something to sit on like this adorable beach blanket.

Now grab your weekender and get here….we’re going BottleRock-ing!

Time Posted: May 16, 2019 at 10:02 AM
JaM Cellars
May 16, 2019 | JaM Cellars

Glitter, Fun and Frosé at the Candy Cabana

Glitter, Fun and Frosé at the Candy Cabana

Glitter, Fun and Frosé at the Candy Cabana

We want it all. And we want it in glitter.

That’s been our mantra all year as we awaited the return of the Candy Cabana…and this year we’ve made it better and shinier than ever before!

Join us at a magical retreat in the middle of festival madness for glitter, California Candy Frosé and of course the return of Cali the Unicorn! If you journeyed to the Candy Cabana, and didn’t get a selfie…did it even happen? Never fear, we’ll have a photo booth at the ready to make sure you’re getting your best angle, always.

What’s even better than a frosty glass of California Candy Dry Rosé on a hot summer’s day? How about Candy Frosé? We heard you loud and clear…Frosé is the official drink of summer, and we’re ready to serve it up all weekend long at the Candy Cabana!

Because we take glitter really seriously, we’ve doubled our glitter stations. That means twice the glitter, and twice the artists and less time to get you glam and festival-ready. Shine baby, shine!

Find us at the Candy Cabana all BottleRock weekend-long dreaming of unicorns and glitter forever….

Time Posted: May 16, 2019 at 10:01 AM
JaM Cellars
May 16, 2019 | JaM Cellars

BottleRock in your Backyard

BottleRock in your Backyard

BottleRock in your Backyard

Can’t make it to Napa this year for BottleRock? JaM has got you with our recipe for a backyard BottleRock…it’ll be like you’re right there with us!

Gear up. Rally your besties and bring on your favorite festival fashion

∙ Set the stage because you know a good party is all about the setting. A few blankets, outdoor cushions, a tub full of your favorite Butter Chardonnay (throw in a few CandyCans for good measure) and you are all set to be under the blue sky and groovin’ all day long.

∙ Plug in your speakers and turn up the official ButterBeats BottleRock Playlist, available on Spotify!

∙ Fancy something frosty? Make your own California Candy Frosé with this recipe!

∙ Snack & Slay All Day. Finger foods are a must for easy cleanup (who needs plates?) and buffet style servings of watermelon-on-a-stick, super-fast Mexican Street Corn by the cob, and pretty much anything you can put on a skewer (like these cute little shrimp!)

Stay tuned as we release out Facebook live schedule of our JaMSessions. Get that projector screen out and feel like you’re right there with us as we’ll be livestreaming the JaMPad stage from Facebook! Make sure you’re following JaM Cellars on Facebook for all the details!

Time Posted: May 16, 2019 at 10:00 AM
JaM Cellars
April 25, 2019 | JaM Cellars

BottleRock Is Back & Butter Than Ever for 2019!


BottleRock 2019 Is Almost Here!

BottleRock is back and we can’t wait to JaM with you at our favorite festival of the year! As Presenting Sponsor of BottleRock, we get to bring all of our thirst-quenching, easy-to-love wines to keep you rockin’ out all weekend long. But it’s not a party unless we go all-out. Here’s what we have to look forward to for the summer’s most rockin’ 3 days…

Join us at the JaMPad

It’s the place to be to get up close and personal with your favorite artists. DJ Jayn is taking a break from spinning the discs at Alice@97.3 to host our artists front and center at the JaMPad. When the music at the JaM Cellars Stage goes quiet, that’s your cue to come hang out with us, last year we had The Struts, Bleachers, Micahel Franti, Lukas Nelson, and so many more amazing artists! Can. Not. Wait. To see who’ll join us this year…tell us who you want to see here on our Facebook page! JaMPad line up coming soon - Stay tuned!

Glitter is for Rockstars

Keep Calm & Sip’n’Sparkle On, because we’ll be rising and shining in the Candy Cabana with double the glitter gals from last year. Who wants to stand in line? Not us! Come get bedazzled and snap a selfie of you and your crew shining bright like a diamond and riding Cali the unicorn…yep you read that right. 

Frosé All Day

We couldn’t get enough Candy Frosé last year…so of course we had to bring it back again! Grab a GoVino full of our delicious, crush-worthy California Candy Dry Frosé to quench your thirst after JaM’ming all day long to your favorite tunes!

In the meantime, follow us on Facebook and Instagram as we get festival-ready and stay tuned for any last-minute ticket-giveaways! Ready for a little pre-game? Head for your local grocery store and pick up a four-pack of Butter or CandyCans, crank up the tunes in your backyard, and let your imagination take you to the beautiful Napa Valley on a warm Memorial Day Weekend! We. Can't. Wait!

Time Posted: Apr 25, 2019 at 10:03 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Love Moms Who Wine

Love Moms Who Wine

We’re always looking for ways to #SpreadTheLove with Butter Chardonnay and Mother’s Day is the perfect moment to raise a glass to Mom. You know she just wants to spend a little time with you, so go get yourself a chilled bottle of Butter and make time for Mom. We had such fun with some of our favorite Butter girls Leah, Cheyenne, and their Moms—their wine-talk and had us belly-laughing hard. And yes, we got it on camera …ha!

Chill Butter…invite Mom…add a cheese plate…GO!

  • Who was your first love?
  • Tell me about a time I/you was/were really naughty…
  • What was your worst fashion mistake?
  • Who was your best friend in high school?
  • What was the best gift you’ve ever received?
  • Where shall we go on a girls getaway?

5 more ways to #SpreadtheLove with Mom:

  • Receiving Gifts: “I bought you this bottle of Butter.”
  • Words of Affirmation: “You look so smart with that glass of Butter in your hand.”
  • Acts of Service: “I have a bottle of Butter waiting for you in the fridge…here, let me pour you a glass!”
  • Physical Touch: “Let’s hang out on the couch and cuddle with a glass of Butter”
  • Quality time: “Let’s drink this bottle of Butter together.”
Time Posted: Apr 25, 2019 at 10:02 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Is it Wine O’Clock yet?

America's Wine O'Clock

When the clock strikes Wine, you know that it’s Butter time. It’s official: studies show that drinking a glass (or two) of wine tops the list of “Life’s Little Pleasures,” with 65% of America voting it in the Top 20 best little treats. We couldn’t agree more!

You know what they say… We hear it’s always “5 O’Clock somewhere,” but it turns out that 6:59 pm is officially America’s preferred time to enjoy a glass of wine. You’ve got that right! And we’re not saving it just for the weekend either. You can find almost half of wine-drinkers in the US enjoying a glass during the week as well.

The jury is still out on what is more enjoyable…51% of our fellow American wine-drinkers choose to open a bottle for some “me-time” when Wine O’Clock strikes. But Wine Time can also be more fun with your other half- whether that’s your sweetheart, your bestie, or your sister!

If you had to pick the best spot to enjoy a glass wine, where would you go? When it’s officially #WineOClock (hello 6:59pm!) here are our favorite ways to enjoy a glass and quality time with those near and dear to our wine-loving hearts. 

Butter + Solo +  On The Couch

When you finally have the house to yourself…you know what to do. Bring on the Netflix and Chill and leave the pants behind. Butter is your bestie for the night, and that wine-d down time is essential!

Wine Talk: If I could only drink one wine forever, would I drink Butter or Candy? (*hint, you might need to taste both side by side…you know, to make sure you’re SURE about your answer*)

JaM + Your Sister + At The Kitchen Table

JaM Cab is better when it’s shared with the one girl that always had your back. How many secrets have been shared over a glass (ok, a few glasses) of wine? Your sister knows your best dirt, but she’ll never tell. Unless you drink the last glass of JaM without her…     

Wine Talk: If you could only listen to one band for the rest of your life, who would it be?

California Candy + With Your Bestie + By The Pool

We want Candy Dry Rosé, and we want it in a bikini. Who says you can’t have it all? Nothing goes better than your bestie, some rosé, and time spent lounging by the pool.

Wine Talk: What is more essential for a festival-ready wardrobe…the perfect sunnies, or a fabulous pair of shoes?

Toast + Your Sweetheart + While Cooking Dinner

Who says sparkling wine needs an occasion? Make a Tuesday night special with your sweetheart by cooking up a meal, raising a Toast, and celebrating the fact that you don’t have to go a day without wine! We’ll cheers to that!

Wine Talk: If you could plan the perfect Friday night, what would be it…dressing it down with a little Netflix and Chill, or pulling out the stops for a night on the town?

So now that it’s official, don’t forget to mark your daily calendar with Wine O’Clock, grab your fave bottle and catch up on the quality time with yourself or your best ButterLovers to wind down your day. Curious about how everyone else is enjoying their Wine O’Clock? Check out the survey results here!

We know you won’t forget when the time comes…but just in case, make sure you tag #WineOClock and #ButterChardonnay while you’re sipping to enter to win our darling Butter Clock and never miss a glass again!


Time Posted: Apr 25, 2019 at 10:01 AM
JaM Cellars
April 25, 2019 | JaM Cellars

Spring Was Made To JaM!

🎶 Summer time and the wine-drinking’s easy! 🎶

We’re throwing open the doors to the JaM wine and music studio in downtown Napa for weekend JaMSessions with up-and-coming touring and local artists. This isn’t your average live music…the JaM studio gets you up close and personal with the artists, all while enjoying easy-to-love wines Butter Chardonnay, California Candy Dry Rosé, JaM Cabernet and Toast Sparkling. Plus try Napa releases of your fave JaM wines, only available here in Napa and online.

Music and dancing starts at 8pm every Thursday, and Fridays at 9pm. No cover charge and we'll even throw in some extra fun. Choose your next Napa night out here, and check out our spring line-up below, with more information coming soon on our Facebook page


Time Posted: Apr 25, 2019 at 10:00 AM
JaM Cellars
April 1, 2019 | JaM Cellars

Introducing: ButterPods!


We're incredibly excited to finally introduce to you our newest product: ButterPods! A single-serving pod of Butter Chardonnay that is freshly prepared and chilled in your single-serve coffee maker. With the introduction of this newest product, we're able to offer another simple solution to having fresh Butter anytime, whether at home or at the office, without having to open an entire bottle!

“After the great success we had launching ButterCans last year, we thought: why not take it one step further and release Butter Chardonnay in a single serving pod?” said Michele Truchard, the M in JaM. “Available in an eight-pack, ButterPods are perfect for enjoying every day, with an extra glass for the weekend. Just pop a ButterPod into your single-serve coffee maker and press ‘brew’ to have the perfect pour of chilled Butter, anytime.”

ButterPods will never be available to order online because this is an April Fool's joke! #gotcha

Time Posted: Apr 1, 2019 at 10:01 AM

Why hello there! Welcome to JaM Cellars’ website.

If you click the link below, you’re telling us you’re at least 21 years old.